Don t Think of an Elephant

Author: George Lakoff
Publisher: Chelsea Green Publishing
ISBN: 1603580166
Format: PDF
Download Now
Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action—and help take America back.

Leben in Metaphern

Author: George Lakoff
Publisher:
ISBN: 9783896704870
Format: PDF, ePub, Mobi
Download Now
Metaphern sind integraler Bestandteil unserer alltäglichen Sprache, nicht bloß praktische oder rhethorische Mittel. Sie bestimmen unsere Wahrnehmung, unser Denken und Handeln und somit unsere Wirklichkeit. Die Lektüre dieses fesselnden und unterhaltsamen Buches führt dazu, dass man ganz neu über die Sprache und darüber, wie wir sie benutzen, denkt.

Summary Don t Think of an Elephant

Author: BusinessNews Publishing
Publisher: Primento
ISBN: 2511000601
Format: PDF, Kindle
Download Now
The must-read summary of George Lakoff’s book: “Don’t Think of an Elephant!: Know Your Values and Frame the Debate”. This complete summary of “Don’t Think of an Elephant!” by George Lakoff, an influential cognitive linguist, reveals the way conservatives think and how to counter their arguments. In his book, the author explains in detail how conservatives have framed the debate and provides examples of how to reframe it by knowing your values and identity. Lakoff has drawn from his years of experience to provide readers with this practical political handbook on how to finally win the debate. Added-value of this summary: • Save time • Understand how political discourse and debate work in the context of US elections • Expand your knowledge of American politics and democracy To learn more, read “Don’t Think of an Elephant!” and discover how American liberals can finally reframe the debate away from playing into the hands of conservative interests.

Das politische Gehirn

Author: Drew Westen
Publisher: Suhrkamp Verlag
ISBN: 3518772104
Format: PDF, ePub
Download Now
»Das interessanteste und informativste Buch über Politik, das ich seit Jahren gelesen habe.« Bill Clinton Seit der Aufklärung gehen wir davon aus, daß Menschen sich bei politischen Entscheidungen in erster Linie von rationalen Kosten-Nutzen-Kalkulationen leiten lassen. Der Psychologe Drew Westen stellte diese Überzeugung mit einer Reihe spektakulärer Experimente in Frage. Er konnte zeigen, daß Emotionen, etwa vor Wahlen, eine mindestens ebenso wichtige Rolle spielen. Diesen Gedanken entfaltet Westen anhand zahlreicher Beispiele aus der jüngeren US-Wahlkampfgeschichte in seinem Buch »Das politische Gehirn«; auch hierzulande wächst seitdem in Politik und Wissenschaft das Interesse an der Bedeutung der Emotionen. Die deutsche Ausgabe enthält neben den zentralen Kapiteln des US-Bestsellers ein ausführliches Interview, in dem Westen sich mit der Kritik an seinem Ansatz, mit der Politik Barack Obamas und der Situation in anderen Ländern auseinandersetzt.

Thinking Points

Author: George Lakoff
Publisher: Farrar, Straus and Giroux
ISBN: 9781429997621
Format: PDF, Kindle
Download Now
Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more: * What is the progressive vision of America; * Why progressive values are America's values; * How frames are necessary to serve the truth; * Why sloganeering alone doesn't work; * How progressives trap themselves and how they can escape those traps; and * How political arguments and narratives can be put together to counter the Right. Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language—and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values. This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.

Denken hilft zwar n tzt aber nichts

Author: Dan Ariely
Publisher: Droemer eBook
ISBN: 3426402092
Format: PDF, Docs
Download Now
Die Logik der Unvernunft Wie gehen wir mit Geld um? Was bedeutet es uns? Warum sind so viele Menschen bereit, sich hoffnungslos zu verschulden? Und was treibt Banker, den Kollaps unseres Finanzsystems zu riskieren? In der erweiterten Neuausgabe seines internationalen Bestsellers zeigt Dan Ariely, wie unsere Entscheidungen gelenkt werden und weshalb wir in vielen Lebenssituationen zu unserem eigenen Nachteil handeln. »Ein ebenso amüsantes wie lehrreiches Buch.« Der Spiegel Denken hilft zwar, nützt aber nichts von Dan Ariely: im eBook erhältlich!

What We Think About When We Try Not To Think About Global Warming

Author: Per Espen Stoknes
Publisher: Chelsea Green Publishing
ISBN: 1603585834
Format: PDF, ePub, Docs
Download Now
Today, about 98 percent of scientists affirm that climate change is human made, and about 2 percent still question it. Despite that overwhelming majority, though, about half the population of rich countries, like ours, choose to believe the 2 percent. And, paradoxically, this large camp of deniers grows even larger as more and more alarming proof of climate change has cropped up over the last decades. This disconnect has both climate scientists and activists scratching their heads, growing anxious, and responding, usually, by repeating more facts to "win" the argument. But, the more climate facts pile up, the greater the resistance to them grows, and the harder it becomes to enact measures to reduce greenhouse gas emissions and prepare communities for the inevitable change ahead. Is humanity up to the task? It is a catch-22 that starts, says psychologist and climate expert Per Espen Stoknes, from an inadequate understanding of the way most humans think, act, and live in the world around them. With dozens of examples, he shows how to retell the story of climate change and apply communication strategies more fit for the task.