The Art of Short Form Content

Author: Bryan Cook
Publisher: CRC Press
ISBN: 1317329953
Format: PDF, Docs
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The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook

Color Correction Handbook

Author: Alexis Van Hurkman
Publisher: Pearson Education
ISBN: 0321929667
Format: PDF, Mobi
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The colorist is responsible for the critical final stage of refinement of the film and broadcast image. Using all of the controls modern color correction software provides, colorists refine the mood, create style, add polish to scenes, and breathe life into the visuals. The craft of color correction can take considerable trial and error to learn, while the art of color grading takes years to perfect. Alexis Van Hurkman draws on his wealth of industry experience to provide a thoroughly updated edition of what has become the standard guide to color correction. Using a friendly, clear teaching style and a slew of real-world examples and anecdotes, Alexis demonstrates how to achieve professional results for any project, using any number of dedicated grading applications, or even an editing program's built-in color correction tools. From the most basic methods for evaluating and correcting an overall image to the most advanced targeted corrections and creative stylizations, Color Correction Handbook, Second Edition, is your one-stop guide. Among many valuable concepts and techniques, you'll learn to: * Set up a professional color correction environment using the latest technologies and adhere to the most up-to-date standards * Work with log-encoded media and LUTs * Analyze shots quickly and correct errors of color and exposure * Create idealized adjustments for key features such as skin tone, skies, and product shots * Develop strategies for balancing clips in a scene to match one another for continuity, and grading greenscreen clips destined for visual effects * Master a variety of stylistic techniques used to set a scene's mood * Apply principles of color and contrast to add depth and visual interest * Browse valuable research about memory colors, audience preferences, and critical corrections for achieving appealing skin tones and controlled environments * Follow along with the downloadable files that accompany this book, including HD footage, cross-platform exercises, and project files.

Commercial Directing Voodoo

Author: Jordan Brady
Publisher: Createspace Independent Publishing Platform
ISBN: 9781986181020
Format: PDF
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Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.

Color Correction Look Book

Author: Alexis Van Hurkman
Publisher: Pearson Education
ISBN: 0321988183
Format: PDF, Kindle
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In this follow-up volume to the bestseller Color Correction Handbook, Alexis Van Hurkman walks you through twenty-one categories of creative grading techniques, designed to give you an arsenal of stylizations you can pull out of your hat when the client asks for something special, unexpected, and unique. Each chapter presents an in-depth examination and step-by-step, cross-platform breakdown of stylistic techniques used in music videos, commercial spots, and cinema.

Producing and Directing the Short Film and Video

Author: Peter Rea
Publisher: CRC Press
ISBN: 1317908759
Format: PDF, ePub, Mobi
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Producing and Directing the Short Film and Video, Fifth Edition is the definitive book on the subject for the serious film student or beginning filmmaker. Its unique two-fold approach looks at filmmaking from the perspectives of both the producer and director, and clearly explains how their separate roles must work together to create a successful short film or video. Through extensive examples from award-winning shorts and insightful interviews, you will learn about common challenges the filmmakers encountered during each step of filmmaking process—from preproduction to production, postproduction, and distribution—and the techniques they used to overcome them. In celebrating this book’s twentieth anniversary, this edition has been updated to include: Two all-new, in-depth cases studies of esteemed short films—Memory Lane and the Academy Award-winning God of Love A revised chapter progression that reinforces the significance of the actor - director relationship Interviews with the filmmakers integrated alongside the text, as well as new images and behind-the-scenes coverage of production processes Revamped sections on current financing strategies, postproduction workflows, and the wide variety of distribution platforms now available to filmmakers A "Where are They Now" appendix featuring updates on the original filmmakers covered in the first edition An expanded companion website (www.focalpress.com/cw/rea) containing useful forms and information on distributors, grants and financing sources, film and video festivals, film schools, internet sources for short works, and professional associations

The Digital Matte Painting Handbook

Author: David B. Mattingly
Publisher: John Wiley & Sons
ISBN: 1118078047
Format: PDF, Docs
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The only how-to guide dedicated to mastering the technique of digital matte painting! Matte painting affords seamless integration between an artist’s painting with live action film footage and allows for greater flexibility and creative input in the appearance of movie settings. This unique book reveals a variety of tools and techniques that are both industry and classroom tested and will enhance your existing skill set. Veteran author and instructor David Mattingly walks you through the process of creating a matte painting, starting with rough concept sketches, working out the perspective drawing, adding light and shadow, and texturing all of the elements in the painting. You’ll gradually upgrade to using Adobe After Effects and Autodesk Maya in order to fulfill your matte painting vision. Escorts you through the process of creating a matte painting, starting with the initial concept sketch, adding light and shadow, texturing elements, and incorporating motion and depth Author is an experienced matte artist and teacher and shares a plethora of unique industry- and classroom-tested tools and techniques Features helpful step-by-step instructions accompanied by screen shots and photos to illustrate the process of creating a matte painting Whether you’re creating a background for a studio production, independent film, TV commercial, or YouTube video, The Digital Matte Painting Handbook helps you successfully complete your project. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Package Design Workbook

Author: Steven DuPuis
Publisher: Rockport Pub
ISBN: 1592537081
Format: PDF, ePub
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There are many packaging books on the shelves today. Most are good at providing examples of good packaging. The Packaging Design Workbook does this, but takes the idea further by providing clear, insightful and easy to understand information on packaging theory, process and criteria. Steven DuPuis and John Silva have done a remarkable job of divulging information that would typically be considered trade secrets, making this book a true workbook. Sean Adams, AdamsMorioka

Lighting for Digital Video and Television

Author: John Jackman
Publisher: Taylor & Francis
ISBN: 113605717X
Format: PDF, Kindle
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Enhance the visual quality of your motion pictures and digital videos with a solid understanding of lighting fundamentals. This complete course in digital video lighting begins with how the human eye and the camera process light and color, progresses through the basics of equipment and setups, and finishes with practical lessons on how to solve common problems. Filled with clear illustrations and real-world examples that demonstrate proper equipment use, safety issues, and staging techniques, Lighting for Digital Video presents readers with all they need to create their own visual masterpieces. Features * film style techniques for digital video productions * creating "movie" looks on a low budget * lighting for HD * how to maximize existing light * how to be a grip + safety issues * interview setups * color correction techniques in mixed lighting situations

Sound for Film and Television

Author: Tomlinson Holman
Publisher: CRC Press
ISBN: 1136046100
Format: PDF, Docs
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Sound for Film and Television, Third Edition provides a thorough introduction to the fascinating field of recording, editing, mixing, and exhibiting film and television sound. It strikes a fine balance between aesthetic and technical content, combining theory and practice to approach sound as both an art and a science. This new edition has been completely updated to reflect the latest advances in HD technology, new hardware and software systems, new distribution methods, wireless sound capture, and more. Also, analog-related content has been reduced and transferred to the chapters covering historical techniques. Sections on troubleshooting and FAQs have been added to help you avoid common pitfalls in sound production. Written by one of Hollywood's leading sound experts, Sound for Film and Television provides a solid grounding in all aspects of the sound process. Basic principles are presented with illustrations demonstrating how they affect the day-to-day activities on a film or television set, in the editing room, and in the mix room. The accompanying audio DVD contains more than 50 tracks that demonstrate practical, real-world examples of key concepts presented in the book. A companion Web site provides further resources and information: http://booksite.focalpress.com/companion/Holman/SoundforFilmandTelevision/ Please use the access code located in the beginning of the book to register for access to the Web site.

Film Into Video

Author: George Cvjetnicanin
Publisher: Taylor & Francis
ISBN: 113605393X
Format: PDF, ePub
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Film Into Video, Second Edition offers comprehensive, practical information on the complex process of converting motion picture film into video. All of the tools of the trade are explained in clear, simple language, as are the operational, business, and creative sides of film to video transfer. This easy-to use guide provides the reader with the necessary foundation to approach any technological advances in this fast-paced field. Additions to the second edition include: information on the Philips Spirit Data Cine and the new Sony FVS-1000; a new section on the latest in flying spot telecines, including Cintel's C-Reality and Ursa Electrum; an examination of recent changes in color correction computers with da Vinci's 2K and Pandora's Mega-Def systems, and in respect to Philips Spirit DataCine and Cintel's C-Reality, a discussion relating to the area of data transfer and how this has changed the telecine industry.