The Art of Short Form Content

Author: Bryan Cook
Publisher: CRC Press
ISBN: 1317329953
Format: PDF, ePub, Mobi
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The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook

Color Correction Handbook

Author: Alexis Van Hurkman
Publisher: Pearson Education
ISBN: 0321929667
Format: PDF, Mobi
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The colorist is responsible for the critical final stage of refinement of the film and broadcast image. Using all of the controls modern color correction software provides, colorists refine the mood, create style, add polish to scenes, and breathe life into the visuals. The craft of color correction can take considerable trial and error to learn, while the art of color grading takes years to perfect. Alexis Van Hurkman draws on his wealth of industry experience to provide a thoroughly updated edition of what has become the standard guide to color correction. Using a friendly, clear teaching style and a slew of real-world examples and anecdotes, Alexis demonstrates how to achieve professional results for any project, using any number of dedicated grading applications, or even an editing program's built-in color correction tools. From the most basic methods for evaluating and correcting an overall image to the most advanced targeted corrections and creative stylizations, Color Correction Handbook, Second Edition, is your one-stop guide. Among many valuable concepts and techniques, you'll learn to: * Set up a professional color correction environment using the latest technologies and adhere to the most up-to-date standards * Work with log-encoded media and LUTs * Analyze shots quickly and correct errors of color and exposure * Create idealized adjustments for key features such as skin tone, skies, and product shots * Develop strategies for balancing clips in a scene to match one another for continuity, and grading greenscreen clips destined for visual effects * Master a variety of stylistic techniques used to set a scene's mood * Apply principles of color and contrast to add depth and visual interest * Browse valuable research about memory colors, audience preferences, and critical corrections for achieving appealing skin tones and controlled environments * Follow along with the downloadable files that accompany this book, including HD footage, cross-platform exercises, and project files.

Commercial Directing Voodoo

Author: Jordan Brady
Publisher: Createspace Independent Publishing Platform
ISBN: 9781986181020
Format: PDF, ePub
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Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.

Modern Photoshop Color Workflow

Author: Dan Margulis
Publisher:
ISBN: 9780988280809
Format: PDF, Docs
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Color authority Dan Margulis introduces a disciplined, automated method of obtaining quality images in minutes

Color Correction Look Book

Author: Alexis Van Hurkman
Publisher: Pearson Education
ISBN: 0321988183
Format: PDF, ePub, Docs
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In this follow-up volume to the bestseller Color Correction Handbook, Alexis Van Hurkman walks you through twenty-one categories of creative grading techniques, designed to give you an arsenal of stylizations you can pull out of your hat when the client asks for something special, unexpected, and unique. Each chapter presents an in-depth examination and step-by-step, cross-platform breakdown of stylistic techniques used in music videos, commercial spots, and cinema.

Producing and Directing the Short Film and Video

Author: Peter Rea
Publisher: CRC Press
ISBN: 1317908759
Format: PDF, ePub, Docs
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Producing and Directing the Short Film and Video, Fifth Edition is the definitive book on the subject for the serious film student or beginning filmmaker. Its unique two-fold approach looks at filmmaking from the perspectives of both the producer and director, and clearly explains how their separate roles must work together to create a successful short film or video. Through extensive examples from award-winning shorts and insightful interviews, you will learn about common challenges the filmmakers encountered during each step of filmmaking process—from preproduction to production, postproduction, and distribution—and the techniques they used to overcome them. In celebrating this book’s twentieth anniversary, this edition has been updated to include: Two all-new, in-depth cases studies of esteemed short films—Memory Lane and the Academy Award-winning God of Love A revised chapter progression that reinforces the significance of the actor - director relationship Interviews with the filmmakers integrated alongside the text, as well as new images and behind-the-scenes coverage of production processes Revamped sections on current financing strategies, postproduction workflows, and the wide variety of distribution platforms now available to filmmakers A "Where are They Now" appendix featuring updates on the original filmmakers covered in the first edition An expanded companion website (www.focalpress.com/cw/rea) containing useful forms and information on distributors, grants and financing sources, film and video festivals, film schools, internet sources for short works, and professional associations

Skin

Author: Lee Varis
Publisher: John Wiley & Sons
ISBN: 0470906634
Format: PDF, ePub, Mobi
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Package Design Workbook

Author: Steven DuPuis
Publisher: Rockport Pub
ISBN: 1592537081
Format: PDF, Docs
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There are many packaging books on the shelves today. Most are good at providing examples of good packaging. The Packaging Design Workbook does this, but takes the idea further by providing clear, insightful and easy to understand information on packaging theory, process and criteria. Steven DuPuis and John Silva have done a remarkable job of divulging information that would typically be considered trade secrets, making this book a true workbook. Sean Adams, AdamsMorioka

Grokking the GIMP

Author: Carey Bunks
Publisher: New Riders Pub
ISBN: 9780735709249
Format: PDF, ePub, Docs
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"Grokking the GIMP" is for the serious user of the GNU Image Manipulation Program, a premiere digital image editing and painting program. It covers the GIMP in depth, and complex tasks are intuitively presented and explained using an interactive approach. In addition to emphasizing the theory and core concepts of image manipulation, "Grokking the GIMP" beautifully illustrates the practical aspects of working with digital images. This fully 4-color book presents nine major projects and a collection of many smaller ones that illustrate the core and advanced uses of this powerful open-source application. Numbered steps and an abundance of color images walk the reader through real-world examples of color correction, image enhancement, collage, photo montage, rendering, and Web-graphics creation.

Medicine s Moving Pictures

Author: Leslie J. Reagan
Publisher: University Rochester Press
ISBN: 9781580462341
Format: PDF
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Original essays by leading media scholars and historians of medicine that explore the rich history of health-related films.