The Big Book of Harley Davidson

Author: Thomas Bolfert
Publisher: Motorbooks International
ISBN: 0760314462
Format: PDF, Kindle
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aChronicles America's sole remaining motorcycle manufacturer, and the historical framework in which it prevailed for nearly nine decades.

100 Years of Harley Davidson

Author: Willie G. Davidson
Publisher: Hachette Digital, Inc.
ISBN: 0821228196
Format: PDF, Docs
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In celebration of a century of making classic motorcycles, the official one-hundredth anniversary volume recounts the history of the company, and presents images of its famous products.

The Complete Harley Davidson

Author: Tod Rafferty
Publisher: Crestline
ISBN: 0760303266
Format: PDF, Kindle
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Arranged chronologically, presents a history of every major motorcycle model produced by the legendary company since 1903

Harley Davidson Museum Masterpieces

Author: Dain Gingerelli
Publisher: Motorbooks International
ISBN: 0760338949
Format: PDF, Mobi
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Discover the best of the Harley-Davidson Archive Collection. Portrait-quality photography reveals the remarkable journey of America's motorcycle company, from its humble beginnings to its nearly century-long dominance of an entire industry.

Rebuilding the Brand

Author: Clyde Fessler
Publisher: Triple Nickel Press
ISBN: 0983815216
Format: PDF, Kindle
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What happens when a company's brand needs more than a face-lift? Author Clyde Fessler, former Harley-Davidson vice president of marketing and business development, takes you along for a ride through a complete brand overhaul. By examining the core principles of brand identity, development, and extension, Fessler shows how these ideas—paired with his unique “problems are in the office, solutions are in the field” leadership style—helped reestablish Harley as one of the most enduring and identifiable brands in the world. In Rebuilding the Brand, you will: •Explore the six key components of building and maintaining a powerful brand: brand experience, brand extension, brand association, brand consistency, brand welfare, and brand team. •Discover the power of “turning left” when the competition turns right and why breaking away from the pack will keep you at the center of customers' attention. •Learn how the traction of turning negatives into positives will help you gain powerful marketing momentum.

Harley Davidson

Author: Darwin Holmstrom
Publisher: Motorbooks International
ISBN: 0760350000
Format: PDF, ePub
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Cruise through this collection of Harley-Davidson's most iconic motorcycles! When most people imagine a motorcycle, chances are they picture a Harley-Davidson. That's because Harley-Davidson machines look the way the primordial biker inside each of us feels a motorcycle should look. In short, Harley-Davidson makes mythic bikes. Harley-Davidson: The Complete History celebrates these iconic motorcycles, presenting them all in one beautifully illustrated book. The most beloved and recognizable motorcycles are included here: the Knucklehead, the Panhead, the Peashooter, the KR, the Sportster, the XR750, the Shovelhead, the Evolution, the Twin Cam, the V-Rod, and all the rest. Pages in the book reveal historic images as well as modern photos from the top motorcycle photographers working today. Additionally, there are chapters from some of the most celebrated motorcycle writers of all time--Peter Egan, Kevin Cameron, Ed Youngblood, Allan Girdler, Steve Anderson, and many more. All of this material combines to tell the story of every major motorcycle that Harley-Davidson has built, from the very first prototype to the Silent Gray Fellow to the latest liquid-cooled CVO Electra Glides and Softails. Harley-Davidson: The Complete History is the ultimate history of the ultimate motorcycle company.

Harley Davidson Chronicle

Author: Doug Mitchel
Publisher:
ISBN: 9780785325147
Format: PDF, Docs
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Celebrating the motorcycles and the memories that have made Harley-Davidson an American legend.

The Harley Davidson Motor Company

Author: David K. Wright
Publisher: Motorbooks
ISBN:
Format: PDF, Kindle
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Now updated to include the latest motorcycles, this definitive Harley-Davidson history is filled with "inside" information and valuable data. Features Harley-Davidson's entire production history, with special information for restoring any of the classic models. 284 illustrations, 14 in color.

Jean Davidson s Harley Davidson Family Album

Author: Jean Davidson
Publisher: Motorbooks
ISBN: 9780896586291
Format: PDF, Docs
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Here's an inside look at Harley-Davidson as only family members could tell it! Jean Davidson's Harley-Davidson Family Album presents never-before-seen family photos, as well as personal stories from the perspective of a family member and former Harley-Davidson dealer. Jean Davidson, the granddaughter of Walter Davidson, one of the four founders and the first president of Harley-Davidson, and the daughter of company vice-president Gordon Davidson, shares such family stories as: how four boys built their first bike in a shed in 1902, speculation about how the firm was named, how the family's rich hermit uncle saved the fledgling corporation from bankruptcy, the story behind the Silent Gray Fellow, and the sale and buy-back of the company. It also includes photos and reminiscences from Sarah and Mary Harley, granddaughters of William S. Harley. This memoir of the Harley-Davidson motorcycling dynasty presents a family album of rare photos of family members and fun photos of all those fabulous Harley-Davidson motorcycles: putting a personal face on the world's most famous motorcycle maker.