The Business of Digital Publishing

Author: Frania Hall
Publisher: Routledge
ISBN: 1135075883
Format: PDF, ePub, Mobi
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Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible. Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector. It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies. The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.

The Book Publishing Industry

Author: Albert N. Greco
Publisher: Routledge
ISBN: 113685035X
Format: PDF, ePub, Docs
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The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.

The Economics of the Publishing and Information Industries

Author: Albert N. Greco
Publisher: Routledge
ISBN: 1317579267
Format: PDF, Kindle
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Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and the financial service sector have faced in recent years. Various developments, both economic and demographic, contributed to the circumstances influencing the financial service sector’s investment in the publishing and information industries. This volume identifies and analyzes those developments, clearly laying out the forces that drove the marriage between the spheres of publishing and finance. This book offers insight and analysis that will appeal to those across a wide variety of fields and occupations, including those in financial service firms, instructors and students in business, communications, finance, or economics programs, business and financial reporters, regulators, private investors, and academic and major public research libraries.

Academic and Professional Publishing

Author: Robert Campbell
Publisher: Elsevier
ISBN: 1780633092
Format: PDF, ePub, Docs
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Academic and professional publishing represents a diverse communications industry rooted in the scholarly ecosystem, peer review, and added value products and services. Publishers in this field play a critical and trusted role, registering, certifying, disseminating and preserving knowledge across scientific, technical and medical (STM), humanities and social science disciplines. Academic and Professional Publishing draws together expert publishing professionals, to provide comprehensive insight into the key developments in the industry and the innovative and multi-disciplinary approaches being applied to meet novel challenges. This book consists of 20 chapters covering what publishers do, how they work to add value and what the future may bring. Topics include: peer-review; the scholarly ecosystem; the digital revolution; publishing and communication strategies; business models and finances; editorial and production workflows; electronic publishing standards; citation and bibliometrics; user experience; sales, licensing and marketing; the evolving role of libraries; ethics and integrity; legal and copyright aspects; relationship management; the future of journal publishing; the impact of external forces; career development; and trust in academic and professional publishing. This book presents a comprehensive review of the integrated approach publishers take to support and improve communications within academic and professional publishing. Brings together expert publishing professionals to provide an authoritative insight into industry developments Details the challenges publishers face and the leading-edge processes and procedures used to meet them Discusses the range of new communication channels and business models that suit the wide variety of subject areas publishers work in

China s Publishing Industry

Author: Qidong Yun
Publisher: Chandos Publishing
ISBN: 0081010036
Format: PDF, ePub
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China's Publishing Industry presents a portrait of the contemporary Chinese publishing industry in its political and commercial contexts, and analyses how its structures are influenced by the state and by market forces. Starting with an overview of the publishing business in China, this book takes a long view of the profound changes in China's publishing industry, covering a period from the 'socialist transformation' under Mao to the more recent reforms, such as the conglomeration and corporatisation, of the industry. The book investigates the impact of the changing social, economic and ideological environment on the structure and operation of the publishing industry, and explores how the burgeoning digital publishing business is shaped by the broader social context. It reveals that the process of commercialisation in China's publishing industry has been marked by persistent tensions and contradictions, and demonstrates, through case studies, how these tensions have impacted everyday practices. Provides contemporary industry information about China's publishing. Presents a clear overview of trends and explains the fundamental dynamics behind them. Gives an analytic account of China’s publishing, demonstrating the interaction between the broader social context and the publishing industry. Explains the legacies of the old system, the predicaments inherent in the current industry, and the limits of ongoing reforms. Illustrates how a typical state publishing group operates and copes with the demands from the party, the pressures from the market and the challenges posed by digital technologies.

The Content Machine

Author: Michael Bhaskar
Publisher: Anthem Press
ISBN: 0857281216
Format: PDF, ePub
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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

How to Market Books

Author: Alison Baverstock
Publisher: Routledge
ISBN: 1317646371
Format: PDF, ePub
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'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.

The Publishing Business

Author: Kelvin Smith
Publisher: Bloomsbury Publishing
ISBN: 1472587383
Format: PDF
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Publishing is undergoing a sea change. Technology has transformed the relationship between writers and readers and many people suspect that publishing as we know it can't survive. And yet, publishing remains a popular career choice for many creative graduates. The Publishing Business is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, Kelvin Smith demonstrates that to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. If your ambition is to succeed in the world of publishing, owning a copy of The Publishing Business is a must. Ideal for students wanting to discover which part of the publishing process is for them, and all those who wish to fully grasp the debates and industry developments revolutionising publishing today.

Publishing

Author: Richard Guthrie
Publisher: SAGE
ISBN: 1446249999
Format: PDF, Mobi
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"This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended." - Iain Stevenson, Director, UCL Centre for Publishing At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are: Legal conundrums Cultural conflicts Trade practices Publishing within and across sectors Editorial requirements The challenge of electronic publishing Making your ideas count in print Rationalization and the growth of corporate publishing cultures The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

The Publishing Business

Author: Kelvin Smith
Publisher: Bloomsbury Publishing
ISBN: 1474249531
Format: PDF, ePub
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The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.