The Business of Digital Publishing

Author: Frania Hall
Publisher: Routledge
ISBN: 1135075883
Format: PDF, ePub, Mobi
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Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible. Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector. It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies. The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.

China s Publishing Industry

Author: Qidong Yun
Publisher: Chandos Publishing
ISBN: 0081010036
Format: PDF, ePub, Mobi
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China's Publishing Industry presents a portrait of the contemporary Chinese publishing industry in its political and commercial contexts, and analyses how its structures are influenced by the state and by market forces. Starting with an overview of the publishing business in China, this book takes a long view of the profound changes in China's publishing industry, covering a period from the 'socialist transformation' under Mao to the more recent reforms, such as the conglomeration and corporatisation, of the industry. The book investigates the impact of the changing social, economic and ideological environment on the structure and operation of the publishing industry, and explores how the burgeoning digital publishing business is shaped by the broader social context. It reveals that the process of commercialisation in China's publishing industry has been marked by persistent tensions and contradictions, and demonstrates, through case studies, how these tensions have impacted everyday practices. Provides contemporary industry information about China's publishing. Presents a clear overview of trends and explains the fundamental dynamics behind them. Gives an analytic account of China’s publishing, demonstrating the interaction between the broader social context and the publishing industry. Explains the legacies of the old system, the predicaments inherent in the current industry, and the limits of ongoing reforms. Illustrates how a typical state publishing group operates and copes with the demands from the party, the pressures from the market and the challenges posed by digital technologies.

How to Market Books

Author: Alison Baverstock
Publisher: Routledge
ISBN: 1317646371
Format: PDF, ePub, Docs
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'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.

The Publishing Business

Author: Kelvin Smith
Publisher: Bloomsbury Publishing
ISBN: 1474249531
Format: PDF, Mobi
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The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.

Industry 4 0

Author: Tessaleno Devezas
Publisher: Springer
ISBN: 3319496042
Format: PDF, ePub, Docs
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This book presents the latest research perspectives on how the Industry 4.0 paradigm is challenging the process of technological and structural change and how the diversification of the economy affects structural transformation. It also explores the impact of fast-growing technologies on the transformation of socioeconomic and environmental systems, and asks whether structural and technological change can generate sustainable economic growth and employment. Further, the book presents the basic innovations (new technologies, materials, energy, etc) and industrial policies that can lead to such a structural change.

The Brave New World of Publishing

Author: Manfred Breede
Publisher: Elsevier
ISBN: 1780632185
Format: PDF, Mobi
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This books is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The book discusses the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies. Written by a highly knowledgeable and well respected academic and practitioner in the print media field Provides detailed technical information on conventional and digital reproduction technology Technology is discussed in the context of the cultural evolution of communication

Digital Libraries in Computer Science The MeDoc Approach

Author: Andreas Barth
Publisher: Springer Science & Business Media
ISBN: 9783540644934
Format: PDF, ePub, Docs
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Project overview; Design considerations of the MeDoc system; Complimentary activities to the MeDoc system; Application of MeDoc results and user experiences; Reports from related projects; The MacDoc digital library project.