The Business of Media

Author: David Croteau
Publisher: Pine Forge Press
ISBN: 9781412913157
Format: PDF
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The Second Edition of The Business of Media: Corporate Media and the Public Interest provides students with the critical, yet careful, analysis of the rapidly changing media industry that they need in order to get behind the headlines and understand our increasingly media-saturated society. Authors David Croteau and William Hoynes examine the possible influence media changes are having on society-paying particular attention to the tension between the media industry’s insatiable quest for profits and a democratic society’s need for a media system that serves the public interest. The Second Edition has been revised and updated to include analysis of the media business in the early years of the 21st century!

Business of Media Corporate Media and the Public Interest

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1490247335
Format: PDF, ePub
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Facts101 is your complete guide to Business of Media, Corporate Media and the Public Interest. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Public Broadcasting and the Public Interest

Author: Michael P. McCauley
Publisher: M.E. Sharpe
ISBN: 9780765609908
Format: PDF, ePub
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As federal funding wanes and support from corporations and wealthy patrons rises, public broadcasting's role as vox populi has come under threat. This volume examines public broadcasting's development, its present day operation, and its prospects for the future. Covering everything from globalization and the Internet, to key issues such as race and class, to specific subjects such as advertising, public access, and grassroots radio, it provides a fresh and original look at a vital component of our mass media.

21st Century Communication A Reference Handbook

Author: William F. Eadie
Publisher: SAGE Publications
ISBN: 1506320694
Format: PDF, Docs
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Via 100 chapters, this 2-volume set (available in both print and electronic formats) highlights the most important topics, issues, questions, and debates any student obtaining a degree in the field of communication ought to have mastered for effectiveness in the 21st Century. The purpose is to provide undergraduate majors with an authoritative reference source that will serve their research needs going forward in this exciting field with more detailed information than encyclopedia entries but not as much jargon, detail or density as a journal article or a research handbook chapter.

From Corporate to Social Media

Author: Marisol Sandoval
Publisher: Routledge
ISBN: 1317936043
Format: PDF, Docs
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The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible. This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and social responsibilities. Marisol Sandoval’s political economic analysis of Apple, AT&T, Google, HP, Microsoft, News Corp, The Walt Disney Company and Vivendi shows that media and communication in the twenty-first century are confronted with fundamental social responsibility challenges. From software patents and intellectual property rights to privacy on the Internet, from working conditions in electronics manufacturing to hidden flows of eWaste – this book encourages the reader to explore the multifaceted social (ir)responsibilities that shape commercial media landscapes today. It makes a compelling argument for thinking beyond the corporate in order to envision and bring about truly social media. It will interest students and scholars of media studies, cultural industry studies, sociology, information society studies, organization studies, political economy, business and management.

Media Effects

Author: W. James Potter
Publisher: SAGE Publications
ISBN: 1452289751
Format: PDF, ePub, Mobi
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Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

Ethics in Public Relations

Author: Kathy Fitzpatrick
Publisher: SAGE
ISBN: 145223678X
Format: PDF, Mobi
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Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Understanding Community Media

Author: Kevin Howley
Publisher: SAGE Publications
ISBN: 1483342859
Format: PDF, ePub, Docs
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A text that reveals the value and significance of community media in an era of global communication With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community. Key Features Provides vivid examples of community and alternative media initiatives from around the world Explores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informatics Offers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the field Takes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizations Enters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashion Intended Audience This core text is designed for advanced undergraduate and graduate courses such as Community Media, Alternative Media, Media & Social Change, Communication & Culture, and Participatory Communication in the departments of communication, media studies, sociology, and cultural studies.

Battleground A N

Author: Robin Andersen
Publisher: Greenwood Publishing Group
ISBN: 9780313341687
Format: PDF, Mobi
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Provides an overview of the many debates and controversial topics currently connected with our media, providing context, definitions, notable programs, important media events and their historical significance, and future trends.