The Cambridge Handbook of Metaphor and Thought

Author: Raymond W. Gibbs, Jr.
Publisher: Cambridge University Press
ISBN: 113947166X
Format: PDF, Mobi
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A comprehensive collection of essays in multidisciplinary metaphor scholarship that has been written in response to the growing interest among scholars and students from a variety of disciplines such as linguistics, philosophy, anthropology, music and psychology. These essays explore the significance of metaphor in language, thought, culture and artistic expression. There are five main themes of the book: the roots of metaphor, metaphor understanding, metaphor in language and culture, metaphor in reasoning and feeling, and metaphor in non-verbal expression. Contributors come from a variety of academic disciplines, including psychology, linguistics, philosophy, cognitive science, literature, education, music, and law.

The Cambridge Handbook of Creativity

Author: James C. Kaufman
Publisher: Cambridge University Press
ISBN: 1139490613
Format: PDF, Docs
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The Cambridge Handbook of Creativity is a comprehensive scholarly handbook on creativity from the most respected psychologists, researchers and educators. This handbook serves both as a thorough introduction to the field of creativity and as an invaluable reference and current source of important information. It covers such diverse topics as the brain, education, business, and world cultures. The first section, 'Basic Concepts', is designed to introduce readers to both the history of and key concepts in the field of creativity. The next section, 'Diverse Perspectives of Creativity', contains chapters on the many ways of approaching creativity. Several of these approaches, such as the functional, evolutionary, and neuroscientific approaches, have been invented or greatly reconceptualized in the last decade. The third section, 'Contemporary Debates', highlights ongoing topics that still inspire discussion. Finally, the editors summarize and discuss important concepts from the book and look to what lies ahead.

The Cambridge Handbook of Psycholinguistics

Author: Michael Spivey
Publisher: Cambridge University Press
ISBN: 1139536141
Format: PDF, ePub, Mobi
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Our ability to speak, write, understand speech and read is critical to our ability to function in today's society. As such, psycholinguistics, or the study of how humans learn and use language, is a central topic in cognitive science. This comprehensive handbook is a collection of chapters written not by practitioners in the field, who can summarize the work going on around them, but by trailblazers from a wide array of subfields, who have been shaping the field of psycholinguistics over the last decade. Some topics discussed include how children learn language, how average adults understand and produce language, how language is represented in the brain, how brain-damaged individuals perform in terms of their language abilities and computer-based models of language and meaning. This is required reading for advanced researchers, graduate students and upper-level undergraduates who are interested in the recent developments and the future of psycholinguistics.

Making and Breaking Mathematical Sense

Author: Roi Wagner
Publisher: Princeton University Press
ISBN: 1400883784
Format: PDF, Mobi
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In line with the emerging field of philosophy of mathematical practice, this book pushes the philosophy of mathematics away from questions about the reality and truth of mathematical entities and statements and toward a focus on what mathematicians actually do—and how that evolves and changes over time. How do new mathematical entities come to be? What internal, natural, cognitive, and social constraints shape mathematical cultures? How do mathematical signs form and reform their meanings? How can we model the cognitive processes at play in mathematical evolution? And how does mathematics tie together ideas, reality, and applications? Roi Wagner uniquely combines philosophical, historical, and cognitive studies to paint a fully rounded image of mathematics not as an absolute ideal but as a human endeavor that takes shape in specific social and institutional contexts. The book builds on ancient, medieval, and modern case studies to confront philosophical reconstructions and cutting-edge cognitive theories. It focuses on the contingent semiotic and interpretive dimensions of mathematical practice, rather than on mathematics' claim to universal or fundamental truths, in order to explore not only what mathematics is, but also what it could be. Along the way, Wagner challenges conventional views that mathematical signs represent fixed, ideal entities; that mathematical cognition is a rigid transfer of inferences between formal domains; and that mathematics’ exceptional consensus is due to the subject’s underlying reality. The result is a revisionist account of mathematical philosophy that will interest mathematicians, philosophers, and historians of science alike.

The Design of Everyday Things

Author: Norman Don
Publisher: Vahlen
ISBN: 3800648105
Format: PDF
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Apple, Audi, Braun oder Samsung machen es vor: Gutes Design ist heute eine kritische Voraussetzung für erfolgreiche Produkte. Dieser Klassiker beschreibt die fundamentalen Prinzipien, um Dinge des täglichen Gebrauchs umzuwandeln in unterhaltsame und zufriedenstellende Produkte. Don Norman fordert ein Zusammenspiel von Mensch und Technologie mit dem Ziel, dass Designer und Produktentwickler die Bedürfnisse, Fähigkeiten und Handlungsweisen der Nutzer in den Vordergrund stellen und Designs an diesen angepasst werden. The Design of Everyday Things ist eine informative und spannende Einführung für Designer, Marketer, Produktentwickler und für alle an gutem Design interessierten Menschen. Zum Autor Don Norman ist emeritierter Professor für Kognitionswissenschaften. Er lehrte an der University of California in San Diego und der Northwest University in Illinois. Mitte der Neunzigerjahre leitete Don Norman die Advanced Technology Group bei Apple. Dort prägte er den Begriff der User Experience, um über die reine Benutzbarkeit hinaus eine ganzheitliche Erfahrung der Anwender im Umgang mit Technik in den Vordergrund zu stellen. Norman ist Mitbegründer der Beratungsfirma Nielsen Norman Group und hat unter anderem Autohersteller von BMW bis Toyota beraten. „Keiner kommt an Don Norman vorbei, wenn es um Fragen zu einem Design geht, das sich am Menschen orientiert.“ Brand Eins 7/2013 „Design ist einer der wichtigsten Wettbewerbsvorteile. Dieses Buch macht Spaß zu lesen und ist von größter Bedeutung.” Tom Peters, Co-Autor von „Auf der Suche nach Spitzenleistungen“

Handbuch Kognitionswissenschaft

Author: Achim Stephan
Publisher: Springer-Verlag
ISBN: 3476052885
Format: PDF, ePub
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Wann finden geistige Prozesse statt? Zum Beispiel, wenn wir emotional sind, uns erinnern oder träumen. Mit innovativen Beiträgen stellt das Handbuch kognitive Leistungen wie Erinnerung, Lernen, Planen, Wahrnehmung oder Sprache vor beim Menschen, aber auch im Hinblick auf künstliche Systeme wie Computer oder Roboter. Es beleuchtet die verschiedenen Modelle kognitiver Systeme, darunter das Computermodell des Geistes, neuronale Netze oder dynamische Systeme. Mit den Fächern Anthropologie, Informatik, Linguistik, Neurowissenschaft, Psychologie und Philosophie führt es in die Teildisziplinen der Kognitionswissenschaft ein.

Meaning Making and Political Campaign Advertising

Author: Dorothea Horst
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110578786
Format: PDF, Mobi
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Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.

The Cambridge Handbook of Sociocultural Psychology

Author: Jaan Valsiner
Publisher: Cambridge University Press
ISBN: 1139463950
Format: PDF, Docs
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This book, first published in 2007, is an international overview of the state of our knowledge in sociocultural psychology - as a discipline located at the crossroads between the natural and social sciences and the humanities. Since the 1980s, the field of psychology has encountered the growth of a new discipline - cultural psychology - that has built new connections between psychology, sociology, anthropology, history and semiotics. The handbook integrates contributions of sociocultural specialists from fifteen countries, all tied together by the unifying focus on the role of sign systems in human relations with the environment. It emphasizes theoretical and methodological discussions on the cultural nature of human psychological phenomena, moving on to show how meaning is a natural feature of action and how it eventually produces conventional symbols for communication. Such symbols shape individual experiences and create the conditions for consciousness and the self to emerge; turn social norms into ethics; and set history into motion.