The City in the Experience Economy

Author: Anne Lorentzen
Publisher: Routledge
ISBN: 1135757879
Format: PDF
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The book develops a new approach to urban development in which leisure, pleasure or experiences are seen as key drivers. History, authenticity, urban qualities, local culture and leisure offerings or a vibrant retail sector are thus assets in local development also outside of the big cities. Globalization and high mobility are necessary aspects of the development, which entails the development of high urban profiles in a globalized and highly competitive world. Apart from experiential qualities a critical urban size, is also required. Experience qualities can be connected to urban design, where particular designs stimulate citizens’ learning and activity in the urban space. They can also be connected to more tourist related large scale projects of experiential mass consumption with fun parks and shopping. A combination of the two approaches has been developed to promote for example car brands and cities through experiential car museums. New stakeholders, new network based forms of cooperation and new entrepreneurial strategies are connected to urban development in ‘the experience economy'. In particular new network based approaches are needed if small and rural places should also reap the fruits of the experience economy. This book was originally published as a special issue of European Planning Studies.

Spatial Dynamics in the Experience Economy

Author: Anne Lorentzen
Publisher: Routledge
ISBN: 113464227X
Format: PDF, ePub
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This book explores the dynamics of place, location and territories from the perspective of an experience-based economy. It offers a valuable contribution to this new approach and the planning and management challenges it faces. This book emphasises three key avenues to understanding the experience economy. First, the book reconsiders innovation processes and the relationship between the consumption and production of experience value. Second, it considers emerging forms of governance related to experience-based development in businesses and cities. Third, it examines the role of place as a value, resource and outcome of experiential innovation and planning. This book will be of interested to researchers concerned with urban and regional development.

The Experience Economy

Author: B. Joseph Pine
Publisher: Harvard Business Press
ISBN: 9780875848198
Format: PDF, ePub
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With "The Experience Economy", the authors raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.

Brandscapes

Author: Anna Klingmann
Publisher: MIT Press (MA)
ISBN: 9780262515030
Format: PDF, Docs
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Architecture as imprint, as brand, as the new media of transformation--of places,communities, corporations, and people.

The Experience Economy Updated Edition

Author: B. Joseph Pine II
Publisher: Harvard Business Press
ISBN: 1422143430
Format: PDF, Docs
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Deindustrialization and Regional Economic Transformation

Author: Lloyd Rodwin
Publisher: Routledge
ISBN: 1351594133
Format: PDF, Mobi
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Originally published in 1989. This major book deals with deindustrialization and regional economic transformation in five regions of the USA: the industrial Midwest, the South, California, New England, and the New York metropolitan region. Four perspective studies then connect these diverse experiences to intra-metropolitan spatial adjustments, growth prospects for industry and services, and evolving regional theory and policy. An overview chapter sums up the main themes, common denominators and differences and some puzzles and unresolved issues. All concerned with the industrial and regional evolution of the USA – geographers, economists, planners, policy-makers, will find this authoritative survey useful.

Building Dragons

Author: Daniel Newman
Publisher:
ISBN: 9780692696354
Format: PDF, ePub, Mobi
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Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and a commitment to long term success. Maybe the best part about the dragon model is that, equipped with the right roadmap and the right set of tools, any business can learn to become more agile and transform itself into a dragon.In this book, you will learn:* How dragons turn emerging market trends into transformative business opportunities.* How experiences have become as important to consumers as goods and services.* What key technologies every business must adopt to remain competitive. * What digital transformation is, and what it really means to your business.* The role that leadership plays in driving culture change and digital transformation.* How to teach your organization to adapt to change and evolve faster than it ever has.* How to not only adapt to disruption but turn it into a profitable business model.With bonus insights from SAP, HP, IBM and more, this book will help you get to a sustainable, scalable level of digital excellence.

Enterprising Initiatives in the Experience Economy

Author: Britta Timm Knudsen
Publisher: Routledge
ISBN: 1317910931
Format: PDF, ePub
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Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses the cultural impact and opportunity of entrepreneurship. Linking experience economy with enterprising behavior moves the term away from businesses' competitiveness and consumer behavior towards a more value-focused business in general. This ground-breaking book integrates entrepreneurship and empowerment into one central theme, drawing on research from both the social sciences (innovation, entrepreneurship, empowerment and activism) and the humanities (participatory culture, user-generated designs, creative networks). Enterprising Initiatives expands the definition of entrepreneurship beyond a primarily economic profit-seeking phenomenon to a broader understanding of enterprising behaviour based on an individual-opportunity nexus. Beyond social entrepreneurship, it explores a broad range of individual, collective and cooperative citizen initiatives under the umbrella of enterprising action. This innovative approach will be of great interest to scholars in entrepreneurship, social entrepreneurship, cultural entrepreneurship, cultural studies, and consumer culture, as well as for policy makers in public and local government, regional development and cultural event management.

Mastering Digital Transformation

Author: Nagy K. Hanna
Publisher: Emerald Group Publishing
ISBN: 1785604643
Format: PDF
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Nagy Hanna presents a systematic approach to integrate ICT into development policies and programs across sectors of economy and society. This book bridges the current disconnect between the ICT specialists and their development counterparts in various sectors so as to harness the ongoing ICT revolution to maximize development impact.