The Cluetrain Manifesto

Author: Rick Levine
Publisher: Basic Books
ISBN: 0465004148
Format: PDF, ePub
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The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: “Markets consist of human beings, not demographic sectors”; thesis no. 20: “Companies need to realize their markets are often laughing. At them.” The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.

The Intention Economy

Author: Doc Searls
Publisher: Harvard Business Press
ISBN: 1422158527
Format: PDF, ePub, Mobi
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Describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.

Small Pieces Loosely Joined

Author: David Weinberger
Publisher: Basic Books
ISBN: 0786730455
Format: PDF, Kindle
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In this insightful social commentary, David Weinberger goes beyond misdirected hype to reveal what is truly revolutionary about the Web. Just as Marshall McLuhan forever altered our view of broadcast media, Weinberger shows that the Web is transforming not only social institutions but also bedrock concepts of our world such as space, time, self, knowledge-even reality itself. Through stories of life on the Web, a unique take on Web sites, and a pervasive sense of humor, Weinberger is the first to put the Web into the social and intellectual context we need to begin assessing its true impact on our lives. The irony, according to Weinberger, is that this seemingly weird new technology is more in tune with our authentic selves than is the modern world. Funny, provocative, and ultimately hopeful, Small Pieces Loosely Joined makes us look at the Web as never before.

Arranging Techniques for Synthesists

Author: Eric Turkel
Publisher: Music Sales Corporation
ISBN:
Format: PDF, Docs
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This book is designed for the amateur or professional musician who wants to increase his or her knowledge of arranging. Even though the focus is on techniques for the musician who is electronically oriented, the discussions of acoustic instruments and voices will improve your knowledge of sound production and your arranging skills. A few MIDI keyboards, a sequencer, and a drum machine are all the tools you need to explore the techniques outlined in this book. No matter what your involvement in music, a solid knowledge of arranging will make your contributions to music that much more valuable.

Too Big to Know

Author: David Weinberger
Publisher: Basic Books
ISBN: 0465038727
Format: PDF, ePub, Mobi
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We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything. Yet this is the greatest time in history to be a knowledge seeker . . . if you know how. In Too Big to Know, Internet philosopher David Weinberger shows how business, science, education, and the government are learning to use networked knowledge to understand more than ever and to make smarter decisions than they could when they had to rely on mere books and experts. This groundbreaking book shakes the foundations of our concept of knowledge—from the role of facts to the value of books and the authority of experts—providing a compelling vision of the future of knowledge in a connected world.

Like My Stuff

Author: Natalie L Petouhoff
Publisher: Simon and Schuster
ISBN: 144053375X
Format: PDF, ePub, Docs
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Facebook is the largest, fastest growing and popular social media site in the world today. With more than half a billion members, it has been a major force in both the cultural and business area for years now, and has now changed everything with f-commerce. In this e-book, Social Media specialist Dr. Natalie Petouhoff explains how this powerful new feature works and provides strategies for businesses to boost their sales, promote their brands, and increase their online presence. Dr. Natalie helps companies understand how social media affects the bottom-line and to create strategies that provide real business value. As a USC Adjunct professor, Natalie takes her real-world experiences as a Forrester Social Media Analyst, an Agency executive and a consulting executive and translates it into practical business advice.

Naked Conversations

Author: Robert Scoble
Publisher: John Wiley & Sons
ISBN: 047174719X
Format: PDF, ePub, Docs
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With a Foreword by author Tom Peters, this book uses more than 50 case histories to explain why blogging is an efficient and infinitely more credible method of business communication.

Civility in the Digital Age

Author: Andrea Weckerle
Publisher: Que Publishing
ISBN: 0133134989
Format: PDF, Mobi
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Re-civilize Life Online! PROVEN Conflict Management and Prevention for Social Media and the Web Ever seem like the Web is just one big screaming match? Ever feel like you’re refereeing a worldwide tantrum on YOUR social media sites, blogs, and online forums? That’s not good for your goals—or your sanity. Stop. Now. Step back. Take a breath. And solve the problem. Thought you couldn’t? You can: there are proven best practices for getting people to be civil online. Even when they disagree. Even if they’re complaining. You can avoid misunderstandings that lead to flame wars, and promote constructive conversation amongst those with strongly held views. And, finally, you can handle the people that just can’t be civilized. Today, these skills are flat-out imperative. Everyone who leads, curates, manages, or participates in online communities needs them. Andrea Weckerle hasn’t just compiled them: she’s created a 30-Day Action Plan for restoring civility to your corner of the digital world. This plan works—and not one moment too soon. Master the foundational skills you need to resolve and prevent conflict online Understand the dynamics of each online conflict, from procedural disputes to online lynch mobs Stay cool and effectively manage conflict in even the highest-pressure online environments Differentiate between what people say and what they really want Create a positive online footprint—or start cleaning up a negative image Recognize online troublemakers and strategize ways to handle them Manage your own anger—and, when necessary, express it online safely and productively Strategically manage others’ online hostility and frustration Limit risks to your organization’s online reputation due to actions it can’t control Draft and implement corporate social media policies that actually work