The Cool Factor

Author: Andrea Linett
Publisher: Artisan Books
ISBN: 1579657109
Format: PDF, ePub, Mobi
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“An excellent idea for a book. . . . Next time I spend more than $40 on an article of clothing, I’ll run it by Linett first.” —The New York Times Book Review In a culture where trends are born and die every minute, maintaining style and effortlessness at every age requires that little extra something—the cool factor. Being “cool” isn’t about chasing trends or defying age but about following a few key guidelines. Yes, the cool factor is a skill that can be learned! In this photo-packed guide, Andrea Linett, a famed personal stylist and founding creative director of Lucky magazine, offers easy-to-implement, actionable tips that will change the way women dress. The tips are modeled by real-life style icons like Kim Gordon of Sonic Youth and Christene Barberich, founder of Refinery29, as Andrea highlights the ingenious ways in which they skillfully pile on layers, or dress up denim for work or a party. The book is organized into chapters that include wardrobe classics, denim, leather, suits, dressing up, and accessories, and features style hacks that turn an outfit into a masterpiece (choosing shoes that instantly slim you, combining tough and feminine pieces, and accessorizing a day-to-night look). Packed with useful lists and examples, this guide is the would-be stylish woman’s best friend.

The Cool Factor

Author: Andrea Linett
Publisher:
ISBN: 9781579656485
Format: PDF
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Trendsetter Andrea Linett has that rare ability to distill fashion talk into advice that everyone can follow, and in this book she shares the style wisdom she's gathered over years of working in the fashion industry. Here is only the content that matters--wardrobe classics, leather, denim, suits, dressing in black and white, dressing up, getting the right fit, layering, accessories, and hair. Linett's fashion philosophy is illustrated through precise tips and photos of women who do it right, and from them we learn how to develop personal style. Did you think a "Canadian tuxedo" (denim on denim) was an absolute faux pas? Not if you pair the right shades of denim and dress it up with some serious heels. Were you under the impression that your hair should get shorter with age? That rule no longer exists. Do you want to know how to wear black and white pieces together without looking like a cater waiter? The black and white chapter is filled with some ingenious examples. Finally, Linett rounds out the book with checklists, including must-haves for a hardworking wardrobe, how to breathe new life into old pieces, how to make a trend your own, and how to make sure everything you buy actually fits.

I Want to Be Her

Author: Andrea Linett
Publisher: Abrams
ISBN: 1613123884
Format: PDF, Kindle
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I Want to Be Her! is part memoir and part illustrated fashion guide, written by one of fashion’s most accessible, trusted, and inspiring writers. Andrea Linett, the cofounder of Lucky magazine, shares her personal story of growing up and finding her way to fashion, and the figures who guided her along the way. Through short descriptions and memories, we meet 50 women across five eras of her life—some passing strangers, some casual friends, some close confidantes—who each made a lasting impression and helped her form her own personal style. In addition, each woman is captured in an illustration by Linett’s longtime collaborator, Anne Johnston Albert, and fashion tips accompany each entry. Praise for I Want to Be Her!: “The book is beautiful. Who would expect anything less?” —The New York Post “Andrea Linett . . . is no stranger to noticing great style: In her new book, I Want to Be Her!, she recalls in amazing detail the well-dressed ladies who have helped shape her personal fashion sense.” —Time Out New York “If you've ever fallen in love with a stranger’s cool, je ne sais quoi style or subtly copied the way your girlfriend dressed on your last girls’ night out, you’ll love Andrea Linett’s new book, I Want to Be Her! How Friends & Strangers Helped Shape My Style.” —Glamour.com “You’ll walk away with handy tips to help define your style, too.” —The Plain Dealer “From her addictive and captivating site, I Want To Be Her, Linett now presents a beautiful, printed tome of the same name.” —Refinery29

The Cool Factor

Author: Del Breckenfeld
Publisher: John Wiley & Sons
ISBN: 047045444X
Format: PDF, Mobi
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What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.

Chill Factor

Author: Sandra Brown
Publisher: Simon and Schuster
ISBN: 1416593527
Format: PDF, ePub
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Five women are missing from the sleepy mountain town of Cleary, North Carolina, and a blue ribbon has been left near where each woman was last seen. Lilly Martin has returned to Cleary to close the sale of her cabin. But when her car skids and strikes a stranger, Ben Tierney, as he emerges from the woods, they've no choice but to wait out a brutal blizzard in the cabin. And as the hours of their confinement mount, Lilly wonders if the greater threat to her safety isn't the storm, but the stranger beside her....

The Cool Factor A Writing Unit

Author: Mary F. Burke
Publisher: Teaching and Learning Company
ISBN: 0787729442
Format: PDF, ePub, Mobi
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This packet, employing the popular Four Square method, serves as a personal coach for students who want to develop their writing skills. These exercises will get your students to consider what it means to be cool and uncool, and are designed to meet the interests and abilities of writers in grades 7-9. Tackle the writing process from every angle with art, word association, questions, poetry, and planning and composition of prose. The topics are personal and centered around the students' own lives, their families and friends, and their favorite places to go and things to do.

The New Cool

Author: Neal Bascomb
Publisher: Crown
ISBN: 0307588912
Format: PDF, Docs
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That Monday afternoon, in high-school gyms across America, kids were battling for the only glory American culture seems to want to dispense to the young these days: sports glory. But at Dos Pueblos High School in Goleta, California, in a gear-cluttered classroom, a different type of “cool” was brewing. A physics teacher with a dream – the first public high-school teacher ever to win a MacArthur Genius Award -- had rounded up a band of high-I.Q. students who wanted to put their technical know-how to work. If you asked these brainiacs what the stakes were that first week of their project, they’d have told you it was all about winning a robotics competition – building the ultimate robot and prevailing in a machine-to-machine contest in front of 25,000 screaming fans at Atlanta’s Georgia Dome. But for their mentor, Amir Abo-Shaeer, much more hung in the balance. The fact was, Amir had in mind a different vision for education, one based not on rote learning -- on absorbing facts and figures -- but on active creation. In his mind’s eye, he saw an even more robust academy within Dos Pueblos that would make science, technology, engineering, and math (STEM) cool again, and he knew he was poised on the edge of making that dream a reality. All he needed to get the necessary funding was one flashy win – a triumph that would firmly put his Engineering Academy at Dos Pueblos on the map. He imagined that one day there would be a nation filled with such academies, and a new popular veneration for STEM – a “new cool” – that would return America to its former innovative glory. It was a dream shared by Dean Kamen, a modern-day inventing wizard – often-called “the Edison of his time” – who’d concocted the very same FIRST Robotics Competition that had lured the kids at Dos Pueblos. Kamen had created FIRST (For Inspiration and Recognition of Science and Technology) nearly twenty years prior. And now, with a participant alumni base approaching a million strong, he felt that awareness was about to hit critical mass. But before the Dos Pueblos D’Penguineers could do their part in bringing a new cool to America, they’d have to vanquish an intimidating lineup of “super-teams”– high-school technology goliaths that hailed from engineering hot spots such as Silicon Valley, Massachusetts’ Route 128 technology corridor, and Michigan’s auto-design belt. Some of these teams were so good that winning wasn’t just hoped for every year, it was expected. In The New Cool, Neal Bascomb manages to make even those who know little about – or are vaguely suspicious of – technology care passionately about a team of kids questing after a different kind of glory. In these kids’ heartaches and headaches – and yes, high-five triumphs -- we glimpse the path not just to a new way of educating our youth but of honoring the crucial skills a society needs to prosper. A new cool.

Design For Kids

Author: Debra Levin Gelman
Publisher: Rosenfeld Media
ISBN: 1933820438
Format: PDF, ePub, Mobi
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Emotion. Ego. Impatience. Stubbornness. Characteristics like these make creating sites and apps for kids a daunting proposition. However, with a bit of knowledge, you can design experiences that help children think, play, and learn. With Design for Kids, you'll learn how to create digital products for today's connected generation.

The Bonjour Effect

Author: Julie Barlow
Publisher: Gerald Duckworth & Co
ISBN: 0715651269
Format: PDF, ePub, Mobi
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Why do the French like talking about ‘the decline of France’? Why does broaching a subject like money end all discussion? Why do the French become so aroused debating the merits and qualities of their own language? Julie Barlow and Jean- Benoît Nadeau spent a decade travelling to and living in Paris. Yet one important lesson never seemed to sink in: how to converse comfortably with the French, even when you speak their language. Through encounters with school principals, city-hall civil servants, old friends and business acquaintances during their time living in France with their twin daughters, Julie and Jean-Benoît explain why, culturally and historically, talking to the French is not about communicating or being nice. It's about being interesting. After reading The Bonjour Effect, even readers with only a smattering of French will be able to hold their own the next time they are in a bistro on the Left Bank, on a wine tour in Bourdeaux or on a beach on the Côte d'Azur.

How Cool Brands Stay Hot

Author: Joeri Van Den Bergh
Publisher: Kogan Page Publishers
ISBN: 0749477210
Format: PDF, Kindle
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How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering applicable, proven strategies to market to these age groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, Converse, MTV and Forever21, it guides you in developing the right strategies to reach this critical age group and leave a lasting impact on your business. Previous editions of How Cool Brands Stay Hot have won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and the 2011 Expert Marketing Magazine's Marketing Book of the Year award. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.