The Dealmaker s Ten Commandments

Author: Jeff B. Cohen
Publisher: Amer Bar Assn
ISBN: 9781627227612
Format: PDF
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This book is dually inspired by Machiavelli's "The Prince" and the Ten Commandments. It is a practical, slightly tongue-in-cheek business guide to negotiating and closing a business deal. Peppered with actual stories from the deal-making capitol of the world—Hollywood, California, the strategies provided are perfect for any business environment, and the enjoyable and intriguing way the information is imparted make this a practical business book with a light-hearted twist!

Marketing Above the Noise

Author: Linda J. Popky
Publisher: Routledge
ISBN: 1351861417
Format: PDF, ePub, Mobi
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Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.

Don t Do It the Hard Way

Author: Your Uncle Ralph, Delvin Chatterson
Publisher: AuthorHouse
ISBN: 1496932234
Format: PDF, Mobi
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Don’t Do It the Hard Way “A wise man learns from the mistakes of others, Only a fool insists on making his own.” Learn how to be better and do better by sharing the stories of experienced entrepreneurs. In this book Uncle Ralph will help you with: • Getting Started • Operating Effectiveness • Managing Relationships • Customer Service • Strategic Leadership • Managing the Numbers • Marketing & Sales • Building Business Value You will be inspired and informed. And you will learn from the mistakes of others to avoid making too many of your own. Plus: How to Avoid the Seven Biggest Mistakes that Entrepreneurs Make.

The Chairman

Author: Kevin J. Dunne
Publisher: AuthorHouse
ISBN: 1496932870
Format: PDF, ePub
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Baxter “Boxer” Tate is preparing to graduate with poor grades from an unaccredited law school when he first encounters Miller Johnson, a partner at Malloy, a third-rate insurance defense firm. Boxer is being sued in a personal-injury case, but after meeting with Miller, he knows he will get Miller’s firm to give him a job—his first step on the road to judicial superstardom. After passing the bar exam, Boxer joins the Malloy law firm and finds himself entering the legal profession through a variety of judicial hellholes. There he thrives, learning to be an articulate, effective advocate—a courtroom magician of sorts. His star begins to rise, and he’s finally going in the direction he wants. But then he loses some big ones and spends time in jail. He falls in love with two women at once and is soon hated by judges and adversaries alike. As his fate becomes more uncertain, he wonders whether the judicial system actually renders justice in a world where the bench and the bar are both corrupt. This legal thriller follows the changing fates of a talented but controversial lawyer through the ins and outs of the legal profession.

The Book of Mistakes

Author: Skip Prichard
Publisher: Center Street
ISBN: 1478970936
Format: PDF, Docs
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Have you ever wondered why some people seem to catch all the breaks and win over and over again? What do the super successful know? What is standing between you and your wildest dreams? The Book of Mistakes will take you on an inspiring journey, following an ancient manuscript with powerful lessons that will transform your life. You'll meet David, a young man who with each passing day is more disheartened and stressed. Despite a decent job, apartment, and friends, he just feels hollow . . . until one day he meets a mysterious young woman and everything starts to change. In this self-help tale wrapped in fiction, you'll learn the nine mistakes that prevent many from achieving their goals. You'll learn how to overcome these hurdles and reinvent your life. This success parable is packed with wisdom that will help you discover and follow your personal purpose, push beyond your perceived capabilities, and achieve more than you ever dreamed possible. You'll find yourself returning again and again to a deceptively simple story that teaches actionable insights and enduring truths.

For Love and Liberty

Author: Alyssa Cole
Publisher:
ISBN: 9781941885017
Format: PDF, ePub
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In BE NOT AFRAID by Alyssa Cole, a black Patriot captured by the British falls in love with a headstrong runaway determined to leave the colonies...while a wounded British soldier discovers the healing power of love in the arms of a gentle native woman in A SWEET SURRENDER by Lena Hart...in REBELS AT HEART by Kate McMurray, two men must make hard choices if they are to stay together when war arrives on the shores of their home in New York City...at last, in HOME by Stacey Agdern, a young Jewish couple must decide what can hold them together before war and geography tear them apart.

City of Quartz

Author: Mike Davis
Publisher: Random House
ISBN: 0712666230
Format: PDF, Kindle
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In this taut and compulsive exploration, Mike Davis recounts the story of Los Angeles with passion, wit and an acute eye for the absurd, the unjust and, often the dangerous. He tells a lurid tale of greed, manipulation, power and prejudice that has made Los Angeles one of the most cosmopolitan and most class-divided cities in the United States. As the Joshua trees are ripped from the desert by developers of walled communities protected by 'armed response' security, as yet more concrete is poured to defend Japanese real estate from desperate migrants without work or hope, as a stew of greed, megalonamia and corruption wreaks ever more havoc on his native city, Davis' elegiac tale points to a future in which the sublime and the dreadful are inextricable. That future does not belong to Southern California alone. Terrifyingly it belongs to us all.

The Hollywood Commandments

Author: DeVon Franklin
Publisher: HarperCollins
ISBN: 0062684329
Format: PDF, Docs
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DeVon Franklin, New York Times bestselling author of The Wait and prominent Hollywood producer, reveals that secular and spiritual success are not opposites. To have one, you need the other. You can be wildly successful without losing your faith. In fact, your secular success will strengthen your faith if you allow it. Too often we believe that success in secular environments contradicts the core principles of faith, but the opposite is true: Your faith was designed to thrive in the secular world and to transform it as a result. You may never experience the true fulfillment you were created for until you pursue the secular ambitions in your heart. New York Times bestselling author DeVon Franklin knows this to be true. In The Hollywood Commandments, the prominent Hollywood producer and spiritual success coach reveals 10 life-changing lessons picked-up from his over-twenty-year career in the entertainment business. You won’t learn these lessons in the church yet they will help you achieve an amazing life and thriving career that glorifies God. The Hollywood Commandments will help you: Identify how to use what makes you unique to propel your career. Overcome fear and build the courage to pursue new opportunities waiting for you. Gain the confidence to make important life decisions with greater peace and clarity. Negotiate the life and career advancement you deserve. No, you don’t have to work in Hollywood for this book to work for you, these "commandments" apply to every walk of life! If you are stuck, looking for the secrets to advance your career, or have a feeling there’s more to life, this book is for you.

Consuming Youth

Author: Robert Latham
Publisher: University of Chicago Press
ISBN: 9780226467023
Format: PDF, ePub, Docs
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From the novels of Anne Rice to The Lost Boys, from The Terminator to cyberpunk science fiction, vampires and cyborgs have become strikingly visible figures within American popular culture, especially youth culture. In Consuming Youth, Rob Latham explains why, showing how fiction, film, and other media deploy these ambiguous monsters to embody and work through the implications of a capitalist system in which youth both consume and are consumed. Inspired by Marx's use of the cyborg vampire as a metaphor for the objectification of physical labor in the factory, Latham shows how contemporary images of vampires and cyborgs illuminate the contradictory processes of empowerment and exploitation that characterize the youth-consumer system. While the vampire is a voracious consumer driven by a hunger for perpetual youth, the cyborg has incorporated the machineries of consumption into its own flesh. Powerful fusions of technology and desire, these paired images symbolize the forms of labor and leisure that American society has staked out for contemporary youth. A startling look at youth in our time, Consuming Youth will interest anyone concerned with film, television, and popular culture.