Chocolate Wars

Author: Joel Glenn Brenner
Publisher:
ISBN: 9781861975126
Format: PDF, Mobi
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The first book to penetrate the secret and cut-throat world of chocolate. After ten years of research, Washington Post reporter Joel Glenn Brenner takes us inside a world as mysterious as Willy Wonka's chocolate factory, where industrial spies jockey for inside information as paranoid executives fight an all-out war for market share. Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with brilliant - if sometimes unconventional - management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world. Never before has so much been revealed about the chocolate industry. This authoritative and eye-opening account is the best type of business narrative - a revealing, engrossing and unforgettable read. *An engrossing portrait of two of the world's wealthiest companies, both founded by men dedicated to their very different, though equally eccentric, personal visions. A fascinating insight into what began as a fraternity of family-owned businesses and has now grown into a multi-billion dollar industry dominated by cut-throat wheeler-dealing. Joel Glenn Brenner's Mars cover story for Washington Post Magazine won three prizes.

Hershey

Author: Michael D'Antonio
Publisher: Simon and Schuster
ISBN: 074326410X
Format: PDF, ePub
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Examines the life of the head of the chocolate factory empire, describing his fatherless upbringing by a strict Mennonite mother, his failures with two early candy companies, and his construction of the utopian Hershey village.

Chocolate Fortunes

Author: Lawrence L. Allen
Publisher: AMACOM Div American Mgmt Assn
ISBN: 081441432X
Format: PDF, ePub, Mobi
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Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?...

Crisis in candyland

Author: Janice Pottker
Publisher: Natl Pr Books
ISBN:
Format: PDF, ePub, Docs
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Presents the story of the Mars family, their multinational company, and its successes and failures.

Chocolate Wars

Author: Deborah Cadbury
Publisher: PublicAffairs
ISBN: 1586489259
Format: PDF, Docs
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With a cast of characters that wouldn't be out of place in a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world. Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate new recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: The Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant yet her husband was moved by the Cadburys tradition of philanthropy. Each was a product of their unique time and place yet they shared one thing: they want to make the best chocolate in the world.

Milton Hershey School

Author: James D. McMahon, Jr.
Publisher: Arcadia Publishing
ISBN: 9780738556611
Format: PDF, ePub, Docs
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Milton Hershey School began as a dream and vision shared by chocolate magnate Milton S. Hershey and his wife, Catherine. Unable to have children of their own, the Hersheys decided to use their wealth to create a home and school for orphaned boys. Established on November 15, 1909, the first students of what was then called the Hershey Industrial School lived and attended class in the Homestead, the rural birthplace of Milton Hershey. Here they were provided with a stable home life and a rigorous combination of agricultural, vocational, and academic learning. Today Milton Hershey School continues the tradition of preparing students to lead productive and fulfilling lives by providing a cost-free, private, coeducational home and school for children from families of low income, limited resources, and social need. Milton Hershey School chronicles the history and traditions of a legacy that continues to serve the needs of the thousands of boys and girls touched by the generosity of Milton and Catherine Hershey every day.

Built on Chocolate

Author: James D. McMahon, Jr.
Publisher: Stoddart
ISBN:
Format: PDF, ePub, Docs
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Traces the life of Milton Hershey and the history of the company he founded

The Real Thing

Author: Constance L. Hays
Publisher: Random House Trade Paperbacks
ISBN: 081297364X
Format: PDF, Mobi
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A history of the Coca-Cola brand traces its creation after the Civil War through its rise to a dominating force in the worldwide soft-drink business and describes the ambition, technologies, and marketing endeavors that contributed to its growth. Reprint. 25,000 first printing.

Mars Family

Author: Joanne Mattern
Publisher: ABDO Publishing Company
ISBN: 161784165X
Format: PDF, ePub, Docs
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In this title, unwrap the lives of talented Milky Way bars and M&MÍs makers, Frank Mars and Forrest Mars Sr.! Readers will enjoy getting the scoop on this Food Dude family, beginning with FrankÍs childhood in Saint Paul, Minnesota. Students can follow his success story from making candy with his mother as a boy to his establishment of the Mar-O-Bar Company. Forrest Sr.Ís childhood is also highlighted, from his childhood in Canada and college experience at Berkeley to his reunion with Frank and the conception of the Milky Way bar. Engaging text familiarizes readers with topics of interest including the M&MÍs story, other Mars Inc. acquisitions and brand developments, and Mars privacy and family life. An entertaining sidebar, a helpful timeline, a glossary, and an index, supplement the historical and color photos showcased in this inspiring biography. Checkerboard Library is an imprint of ABDO Publishing Company.