The Experience Economy Updated Edition

Author: B. Joseph Pine II
Publisher: Harvard Business Press
ISBN: 1422143430
Format: PDF, ePub, Docs
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

The Experience Economy

Author: B. Joseph Pine
Publisher: Harvard Business Press
ISBN: 1422161978
Format: PDF, Mobi
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Rev. ed. of: The experience economy: work is theatre & every business a stage. 1999.

Authenticity

Author: James H. Gilmore
Publisher: Harvard Business Review Press
ISBN: 1633690571
Format: PDF, Docs
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Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

Imagineering Innovation in the Experience Economy

Author: Gabrielle Kuiper
Publisher: CABI
ISBN: 1780644655
Format: PDF, ePub, Docs
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To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.

Infinite Possibility

Author: B. Joseph Pine II
Publisher: Berrett-Koehler Publishers
ISBN: 1605099627
Format: PDF, ePub
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" Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment. Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer? Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value. Follow them out onto the digital frontier to discover the opportunities that abound for your business. "

Summary The Experience Economy

Author: BusinessNews Publishing
Publisher: Primento
ISBN: 2511018381
Format: PDF, ePub
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The must-read summary of B. Joseph Pine II and James Gilmore's book: "The Experience Economy: Work is Theatre and Every Business a Stage". This complete summary of B. Joseph Pine II and James Gilmore's book "The Experience Economy" shows that every company is based on what they choose to charge money for. In their book, the authors explain the benefits of the Experience Economy and how to transition your business into it. By following their advice, your company will combine entertainment with knowledge or skill, offering your customers excellent added-value and making you successful. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Experience Economy" and find out how you can add value to your products with the Experience Economy.

Welcome to the Experience Economy

Author: Eliana L. Medeiros
Publisher: Createspace Independent Publishing Platform
ISBN: 9781542300148
Format: PDF, ePub
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Customer experience unlike other business differentiators, has proven to be the biggest competitive advantage of the most successful brands and organizations in the twenty-first century. Why is that so? We are now in what is called the age of the customer. Technology and other socioeconomic factors have given customers more choices and power than ever before. This has also given them control over the brand image. After all, studies show that 90 percent of customers trust a recommendation from another customer, but only 4 percent believe the traditional marketing. Additionally, technology has enabled disruptive businesses to change the competitive landscape dramatically and frequently. Organizations can no longer think their competitors are solely in their industry. Anyone is a potential competitor. Just think of how Apple changed the music industry, and how Uber changed the taxi industry - the list goes on and on. So how can businesses survive in the midst of all of this apparent chaos? By focusing on -the single most important factor for business success- - customer experience! But what is customer experience? Is it different from customer service? And how does it help businesses achieve long-term success? Is customer experience just for the service industry or can any industry benefit from it? Does it work for b2b or is it only for b2c? Is it a fad or something for the long run? Is it relevant for mature companies and startups alike? Which companies use it as a competitive advantage? And how can I use it? I have been asked all these questions so frequently, that I decided to share the answers with a broader audience, and this includes you! I wrote this book because it is time for you to know more about customer experience in order to successfully implement it in a one-employee startup or a big global organization. This book is for doers who believe the customer is indeed king. Welcome to the experience economy!

Make It In America Updated Edition

Author: Andrew Liveris
Publisher: John Wiley & Sons
ISBN: 1118294947
Format: PDF, ePub, Mobi
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The case for revolutionizing the U.S. economy, from a leading CEO America used to define itself by the things we built. We designed and produced the world's most important innovations, and in doing so, created a vibrant manufacturing sector that established the middle class. We manufactured our way to the top and became the undisputed economic leader of the world. But over the last several decades, and especially in the last ten years, the sector that was America's great pride has eroded, costing us millions of jobs and putting our long-term prosperity at risk. Now, as we struggle to recover from the worst recession in generations, our only chance to turn things around is to revive the American manufacturing sector—and to revolutionize it. In Make It in America: The Case for Reinventing the Economy, Andrew Liveris—Chairman and CEO of The Dow Chemical Company—offers a thoughtful and passionate argument that America's future economic growth and prosperity depends on the strength of its manufacturing sector. The book explains how a manufacturing sector creates economic value on a scale unmatched by any other, and how central the sector is to creating jobs both inside and outside the factory Explores how other nations are building their manufacturing sectors to stay competitive in the global economy, and describes how America has failed to keep up Provides an aggressive, practical, and comprehensive agenda that will put the U.S. back on track to lead the world It's time to stop accepting as inevitable the shuttering of factories and staggering job losses that have come to define manufacturing. It's time to acknowledge the cost of inaction. There is no better company to make the case for reviving U.S. manufacturing than The Dow Chemical Company, one of the world's largest manufacturers and most global corporations. And there's no better book to show why it needs to be done and how to do it than Make It in America.

Experience Design

Author: Patrick Newbery
Publisher: John Wiley & Sons
ISBN: 1118728394
Format: PDF, ePub, Docs
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Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers. Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about "experience design," from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences Improve the quality of the experiences customers have with your company and watch engagement soar.