The Experience Economy

Author: B. Joseph Pine
Publisher: Harvard Business Press
ISBN: 1422161978
Format: PDF, Kindle
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Rev. ed. of: The experience economy: work is theatre & every business a stage. 1999.

The Experience Economy Updated Edition

Author: B. Joseph Pine II
Publisher: Harvard Business Press
ISBN: 1422143430
Format: PDF, Mobi
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Authenticity

Author: James H. Gilmore
Publisher: Harvard Business Press
ISBN: 1591391458
Format: PDF
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The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.

Spatial Dynamics in the Experience Economy

Author: Anne Lorentzen
Publisher: Routledge
ISBN: 1134642342
Format: PDF, Docs
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This book explores the dynamics of place, location and territories from the perspective of an experience-based economy. It offers a valuable contribution to this new approach and the planning and management challenges it faces. This book emphasises three key avenues to understanding the experience economy. First, the book reconsiders innovation processes and the relationship between the consumption and production of experience value. Second, it considers emerging forms of governance related to experience-based development in businesses and cities. Third, it examines the role of place as a value, resource and outcome of experiential innovation and planning. This book will be of interested to researchers concerned with urban and regional development.

Creating Experiences in the Experience Economy

Author: Jon Sundbo
Publisher: Edward Elgar Publishing
ISBN: 1848444001
Format: PDF, ePub, Docs
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Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.

Infinite Possibility

Author: B. Joseph Pine II
Publisher: Berrett-Koehler Publishers
ISBN: 1605099627
Format: PDF, Mobi
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" Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment. Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer? Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value. Follow them out onto the digital frontier to discover the opportunities that abound for your business. "

Imagineering Innovation in the Experience Economy

Author: Gabrielle Kuiper
Publisher: CABI
ISBN: 1780644655
Format: PDF, ePub, Mobi
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To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.

The Experience Economy

Author: Albert Boswijk
Publisher: Pearson Education
ISBN: 9789043012683
Format: PDF, Mobi
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Bogen beskriver en samfundsudvikling, hvor oplevelsesøkonomi er et symptom og et udtryk for denne udvikling

Handbook on the Experience Economy

Author: Jon Sundbo
Publisher: Edward Elgar Publishing
ISBN: 1781004226
Format: PDF, Mobi
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This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp