The Farm on the Roof

Author: Anastasia Cole Plakias
Publisher: Penguin
ISBN: 0698404114
Format: PDF, ePub, Docs
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The founders of Brooklyn Grange, the world’s largest green rooftop farm, share their inspirational story of changing the world through entrepreneurship. In their effort to build the world’s first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission—to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact. In The Farm on the Roof, the team behind Brooklyn Grange tell the complete story of how their “farmily” made their dream a reality. Along the way, they share valuable lessons about finding the right partners, seeking funding, expanding, and identifying potential sources of revenue without compromising your core values—lessons any socially conscious entrepreneur can apply toward his or her own venture. Filled with colorful anecdotes about the ups and downs of farming in the middle of New York City, this story is not just about rooftop farming; it’s about utilizing whatever resources you have to turn your backyard idea into a sky-high success.

The Farm on the Roof

Author: Anastasia Cole Plakias
Publisher: Penguin
ISBN: 1592409482
Format: PDF, Kindle
Download Now
The founders of Brooklyn Grange, the world's largest green rooftop farm, share their inspirational story of changing the world through entrepreneurship. In their effort to build the world's first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission--to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact. In The Farm on the Roof, the team behind Brooklyn Grange tell the complete story of how their "farmily" made their dream a reality. Along the way, they share valuable lessons about finding the right partners, seeking funding, expanding, and identifying potential sources of revenue without compromising your core values--lessons any socially conscious entrepreneur can apply toward his or her own venture. Filled with colorful anecdotes about the ups and downs of farming in the middle of New York City, this story is not just about rooftop farming; it's about utilizing whatever resources you have to turn your backyard idea into a sky-high success.

EAT UP

Author: Lauren Mandel
Publisher: New Society Publishers
ISBN: 0865717354
Format: PDF, Mobi
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From roof to table - urban food has reached new heights.

Breaking Through Concrete

Author: David Hanson
Publisher: Univ of California Press
ISBN: 0520270541
Format: PDF, ePub, Mobi
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"There’s a conviction among many sustainable agriculture advocates that the best way to move agriculture forward is to look back. The hope is to return to an exalted era in agriculture, to the kind of rural scene fit for a Rockwell painting or a Shaker Village—to food grown the old fashioned way. Breaking Through Concrete is not that, which is exactly the point. This ode to urban farming is not nostalgic (those are skyscrapers in the background, not silos), but instructive. It's a beautiful, gritty and very real portrait of the possibilities for the future of food." — Dan Barber, Executive Chef & Co-owner of Blue Hill "A road map to the future of America. A blueprint of possibilities. A book full of remarkable stories of neighborhood visionaries, stories of people who grow community in their gardens. Where others see trouble, they see food and hope." —NPR's Kitchen Sisters "Finally, a book on the full continuum of urban agriculture in America, replete with inspiring images of the people and places behind today's city-grown food. Hanson and Marty tell these stories with such admiration for their subjects you'll want to bestow hero status to city farmers." —Darrin Nordahl, author of Public Produce: The New Urban Agriculture “Breaking Through Concrete will satisfy readers hungry for a broad perspective on urban agriculture. The beautiful stories and photographs of successful programs throughout North America, combined with practical ‘how to’ guides, provides a valued resource for practitioners, advocates, scholars, and gardeners.” —Laura Lawson, author of City Bountiful: A Century of Community Gardening in America

The Rooftop Growing Guide

Author: Annie Novak
Publisher:
ISBN: 1607747081
Format: PDF
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"As more people experiment with growing their own food in urban and suburban areas, farms and edible gardens are popping up on rooftops across the country. But there can be challenges, as rooftop spaces have their own unique set of rules for soil maintenance, watering, crop management, installation, and more. Author Annie Novak founded America's first fully landscaped green roof farm, and her expertise shines in The Rooftop Growing Guide, the first book for a general audience on how to make an edible rooftop garden thrive. Novak has visited and interviewed rooftop farmers and gardeners across the country, so her advice works no matter where you live. With sample crop plans, case studies from around the country, and notes on harvesting, fertilizing, and more, The Rooftop Growing Guideprovides inspiration and practical advice for a new generation of urban farmers and gardeners."

The Organic Farmer s Business Handbook

Author: Richard Wiswall
Publisher: Chelsea Green Publishing
ISBN: 1603582495
Format: PDF
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Contrary to popular belief, a good living can be made on an organic farm. What’s required is farming smarter, not harder. In The Organic Farmer’s Business Handbook, Richard Wiswall shares advice on how to make your vegetable production more efficient, better manage your employees and finances, and turn a profit. From his twenty-seven years of experience at Cate Farm in Vermont, Wiswall knows firsthand the joys of starting and operating an organic farm—as well as the challenges of making a living from one. Farming offers fundamental satisfaction from producing food, working outdoors, being one’s own boss, and working intimately with nature. But, unfortunately, many farmers avoid learning about the business end of farming; because of this, they often work harder than they need to, or quit farming altogether because of frustrating—and often avoidable—losses. In this comprehensive business kit, Wiswall covers: Step-by-step procedures to make your crop production more efficient Advice on managing employees, farm operations, and office systems Novel marketing strategies What to do with your profits: business spending, investing, and planning for retirement A companion CD offers valuable business tools, including easy-to-use spreadsheets for projecting cash flow, a payroll calculator, comprehensive crop budgets for forty different crops, and tax planners.

Routledge Handbook of Landscape and Food

Author: Joshua Zeunert
Publisher: Routledge
ISBN: 1317298772
Format: PDF, ePub
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Since the turn of the millennium, there has been a burgeoning interest in, and literature of, both landscape studies and food studies. Landscape describes places as relationships and processes. Landscapes create people’s identities and guide their actions and their preferences, while at the same time are shaped by the actions and forces of people. Food, as currency, medium, and sustenance, is a fundamental part of those landscape relationships. This volume brings together over fifty contributors from around the world in forty profoundly interdisciplinary chapters. Chapter authors represent an astonishing range of disciplines, from agronomy, anthropology, archaeology, conservation, countryside management, cultural studies, ecology, ethics, geography, heritage studies, landscape architecture, landscape management and planning, literature, urban design and architecture. Both food studies and landscape studies defy comprehension from the perspective of a single discipline, and thus such a range is both necessary and enriching. The Routledge Handbook of Landscape and Food is intended as a first port of call for scholars and researchers seeking to undertake new work at the many intersections of landscape and food. Each chapter provides an authoritative overview, a broad range of pertinent readings and references, and seeks to identify areas where new research is needed—though these may also be identified in the many fertile areas in which subjects and chapters overlap within the book.

Be Your Best Boss

Author: William R. Seagraves
Publisher: TarcherPerigee
ISBN: 0399175644
Format: PDF, ePub, Mobi
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William Seagraves' Be Your Best Boss is the ultimate book to help entrepreneurially minded professionals seize the opportunity offered by the current economic environment to begin a 'second act' in their careers. This complete guide explores the full range of questions and concerns voiced by mid-career entrepreneurs, including how to get started after a lifetime of having other bosses; the risks and rewards of making the entrepreneurial leap and the drawbacks to starting a business under the constraints of traditional start-up costs.

Enough

Author: Laurie McCammon
Publisher: Conari Press
ISBN: 1633410196
Format: PDF
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We Are Enough, We Have Enough Do you, like so many of us, believe that you will never have enough time, money, talent, or love to be truly happy? Do you think you’re not good enough, not rich enough or thin enough or smart enough, to have the life you want? Or that the problems in your community and the world around you could be solved if only there were more to go around? Everywhere, all the time, we get this message that there is something lacking, something more, something better to strive for. In fact, the idea that there isn’t enough or you aren’t enough is so deeply ingrained in us and into our culture that it holds sway over pretty much every aspect of our lives, from how we perceive our self-worth and our skills as parents, friends, and partners (I am not enough) to the ways in which we are taught and governed. But what if it’s a lie? Author and activist Laurie McCammon wrote this book to show you that it is all a lie. Discover how your own never-enough thinking has been limiting you and how to challenge it in all the places it lurks. Let Laurie show you how to develop a sense of enoughness that can change not only how you feel about yourself but how you view time, your relationships, your work, and the possibilities for helping to shape a better world.

Locally Laid

Author: Lucie B. Amundsen
Publisher: Penguin
ISBN: 069840405X
Format: PDF, ePub, Docs
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How a Midwestern family with no agriculture experience went from a few backyard chickens to a full-fledged farm—and discovered why local chicks are better. When Lucie Amundsen had a rare night out with her husband, she never imagined what he’d tell her over dinner—that his dream was to quit his office job (with benefits!) and start a commercial-scale pasture-raised egg farm. His entire agricultural experience consisted of raising five backyard hens, none of whom had yet laid a single egg. To create this pastured poultry ranch, the couple scrambles to acquire nearly two thousand chickens—all named Lola. These hens, purchased commercially, arrive bereft of basic chicken-y instincts, such as the evening urge to roost. The newbie farmers also deal with their own shortcomings, making for a failed inspection and intense struggles to keep livestock alive (much less laying) during a brutal winter. But with a heavy dose of humor, they learn to negotiate the highly stressed no-man’s-land known as Middle Agriculture. Amundsen sees firsthand how these midsized farms, situated between small-scale operations and mammoth factory farms, are vital to rebuilding America’s local food system. With an unexpected passion for this dubious enterprise, Amundsen shares a messy, wry, and entirely educational story of the unforeseen payoffs (and frequent pitfalls) of one couple’s ag adventure—and many, many hours spent wrangling chickens.