The Formation of Campaign Agendas

Author: Holli A. Semetko
Publisher: Routledge
ISBN: 1135023506
Format: PDF, Kindle
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This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.

British Elections and Parties Review

Author: David Denver
Publisher: Routledge
ISBN: 1135255784
Format: PDF, ePub, Docs
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This volume features key political issues for 1990s Britain: the reform of the Labour party; the use of opinion polls; the impact of the media; European integration; Scotland and regional trends; and the bases of party support.

Routledge Handbook of Political Management

Author: Dennis W. Johnson
Publisher: Routledge
ISBN: 1135897492
Format: PDF
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The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

Mediating Social Science

Author: Natalie Fenton
Publisher: Sage Publications Limited
ISBN:
Format: PDF, ePub, Mobi
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What is the interface between social scientists and the media? How does social science come over in news and current affairs in print and broadcasting media? This book examines issues in reception and production studies to build a holistic approach to the study of media representations. The authors give an accessible and authoritative guide to the mass communication process. They examine media production, the nature of media texts, the role of news sources, the general social and political context of mass communication and the ways in which media outputs are assimilated by audiences. The discussions are developed by an examination of the following areas: the interaction between journalists and social scientists; the publici

Political Advertising in Western Democracies

Author: Lynda Lee Kaid
Publisher: SAGE Publications, Incorporated
ISBN: 9780803953512
Format: PDF, Kindle
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In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.

Democracy Intermediation and Voting on Four Continents

Author: Richard Gunther
Publisher: Oxford University Press, USA
ISBN:
Format: PDF, ePub
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This book presents the results of systematic comparative analyses of electoral behavior and support for democracy in 13 countries on four continents. It is based on national election surveys held in "old" and "new" democracies in Europe (Germany, Britain, Spain, Greece, Italy, Portugal, Bulgaria), North and South America (the United States, Chile and Uruguay), and Asia (Hong Kong) between 1990 and 2004. It is methodologically innovative, notwithstanding the fact that its core concern with "political intermediation" (i.e., the flow of political information from parties and candidates to voters through the mass-communications media, membership in secondary associations, and direct, face-to-face contacts within interpersonal networks) was first introduced to the study of electoral behavior by Paul Lazarsfeld and his collaborators in the 1940s. In addition to reviving that long-neglected analytical framework, this book breaks new ground by systematically exploring the impact of socio-political values on electoral behavior. It also analyzes the role of political intermediation in forming basic attitudes towards democracy (which are crucial for the consolidation of new democracies), and, in turn, channeling those orientations into various forms of political behavior. Some of the findings presented in this volume are dramatic, and clearly reveal that these channels of information are among the most powerful factors influencing the development of political attitudes and partisan electoral behavior. So, too, are socio-political values in some countries (particularly the United States). This volume is the first book-length product of the now 18-country Comparative National Elections Project.