The Four

Author: Scott Galloway
Publisher: Bantam Press
ISBN: 9780593077900
Format: PDF, ePub
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For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa�nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal�lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Software Engineering for Resilient Systems

Author: István Majzik
Publisher: Springer
ISBN: 331912241X
Format: PDF, ePub, Mobi
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This book constitutes the refereed proceedings of the 6th International Workshop on Software Engineering for Resilient Systems, SERENE 2014, held in Budapest, Hungary, in October 2014. The 11 revised technical papers presented together with one project paper and one invited talk were carefully reviewed and selected from 22 submissions. The papers are organized in topical sections on design of resilient systems; analysis of resilience; verification and validation; and monitoring.