Das kleine Handbuch f r den grenzenlosen Erfolg

Author: Susan Bloch
Publisher: John Wiley & Sons
ISBN: 352765934X
Format: PDF, ePub, Docs
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Die Welt wird immer globaler. Mittlerweile arbeitet man längst nicht mehr nur mit den USA zusammen, sondern streckt die Fühler in Richtung Asien, Lateinamerika und Afrika aus. Diese Entwicklung zeigt: "Arbeiten ohne Grenzen" ist kein kurzfristiger Trend, sondern wird sich in Zukunft noch stärker in der täglichen Arbeit niederschlagen. Doch sind wir darauf tatsächlich vorbereitet oder hätte man nicht doch manchmal gerne ein kleines Buch zum Nachschlagen oder zur Vorbereitung auf die nächste geschäftliche Reise ins Ausland? Das kleine Handbuch für den grenzenlosen Erfolg bietet 10 Strategien, um international erfolgreich zu arbeiten. Die Autoren haben dafür zahlreiche Interviews mit global operierenden Unternehmen und Managern geführt, die sowohl über Ihre Best Practices erzählen als auch höchst amüsant über diverse Fettnäpfchen berichten, in die sie auf dem Weg zum Global Worker gestolpert sind. Dabei beschränkt sich das Buch nicht auf die Betrachtung von Unterschieden zwischen Amerika und dem Rest der Welt, sondern geht gezielt auf alle Kontinente ein. Letztendlich gilt es, dem Leser den Sinn und die Logik nationaler Besonderheiten und Verhaltensweisen zu vermitteln, um die globale Zusammenarbeit zu optimieren, Risiken zu minimieren und Synergien zu ermöglichen.

The Global You

Author: Susan Bloch
Publisher: Marshall Cavendish
ISBN: 9814346128
Format: PDF, ePub, Mobi
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Millions of people are now global business workers of some kind. Even though they might not use the term as such, they are buying, selling, managing and operating all over the world, but often have little preparation for the job. This book provides ten practical ways to enable the Global You to think, behave and operate in the appropriate global way.

International Business

Author: Oded Shenkar
Publisher: Routledge
ISBN: 1135067589
Format: PDF, Kindle
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The third edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage of the field, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, International Business includes: Strengthened, expanded global cases, examples, and 'industry' and 'country' mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment Updated coverage of key trends that impact how international business functions, including the drivers of globalization, e-commerce and the impact of the Internet, and international entrepreneurship New material on technology issues, the impact of the financial crisis, and problems in the EU Expanded discussion of the skills and strategies students need to succeed in today's international business environment, including dynamic capabilities, foreign direct investment, and market entry strategies Also featuring a companion website with a test bank, Powerpoint slides, and instructor’s manual, this book is ideal for undergraduate and graduate students and instructors of any international business course.

Understanding Global Strategy

Author: Susan Segal-Horn
Publisher: Cengage Learning EMEA
ISBN: 1844801497
Format: PDF, ePub, Docs
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Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today's global strategy courses.Key learning features include:Premium Case Studies - a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations Strategies in Action - a wealth of shorter case studies to reinforce principles outlined in each chapter Discussion Questions - are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activitiesThis textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.

International Business

Author: Stuart Wall
Publisher: Pearson Education
ISBN: 9780273685913
Format: PDF, ePub, Mobi
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You can't succeed in today's global business environment without a geographic understanding of different peoples and places around the world. That's why Oded Shenkar's and Yadong Luo's International Business and the accompanying GeoDiscoveries CD (packaged with this text) give you insights into global business practices and the perspectives of other countries, as well as the tools you need to become geographically and culturally literate.

The Unauthorized Guide to Doing Business the Simon Cowell Way

Author: Trevor Clawson
Publisher: John Wiley & Sons
ISBN: 9780857081476
Format: PDF, ePub, Mobi
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From a job in the mail room at EMI Music Publishing Cowell rose through the ranks swiftly and after becoming a record producer at the firm, left to set up his own company. Following the collapse of his first business and a time at BMG, Cowell went on to pioneer the Popstars TV talent show, and subsequently co-produce Pop Idol and more recently The X Factor. As a music producer he has achieved sales of over 25 million albums, over 70 top 30 records, and 17 Number 1 singles. His band 'Westlife' has achieved an impressive 10 Number 1 hits alone. The Sunday Times Rich List recently estimated that he earned £33.5m in one year alone, thanks to the global success of the 'Pop Idol' brand. The 10 Secrets of the International Music Mogul are: Work Your Way Up – get to know your industry Don’t Be Defeated – how to overcome set backs in business Grab Opportunities – respond to the market Know Your Market – and consistently produce the product they want Think Differently – take your product and spin it in different formats Get Your Name on the Credits – and reap the rewards Don’t Look Back – learn from missed opportunities but keep moving forwards Say it How It Is – straight talking saves time in business Build a Personal Brand – and be respected for what you do well if nothing else Use Your Contacts – there is no shame to pulling strings in business

Business and Society Ethics Sustainability and Stakeholder Management

Author: Archie B. Carroll
Publisher: Cengage Learning
ISBN: 1133418961
Format: PDF, Mobi
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Demonstrate for your students the importance of business ethics, sustainability and stakeholder management from a strong managerial perspective with Carroll/Buchholtz's BUSINESS AND SOCIETY: ETHICS, SUSTAINABILITY, AND STAKEHOLDER MANAGEMENT, 8E. Students learn how effective business decision makers balance and protect the interests of various stakeholders, including investors, employees, the community, and the environment -- particularly as business recovers from a perilous financial period. Proven content emphasizes the social, legal, political, and ethical responsibilities of a business to both external and internal stakeholder groups. The authors effectively balance strong coverage of ethics and the stakeholder model with a new focus on one of business's most recent, urgent mandates: sustainability. This edition's new sustainability clearly reflects the interconnectivity between business and the natural, social, and financial environments, illustrating how all three must be maintained in balance to sustain current and future generations. A wealth of new real business cases and Ethics in Practice cases blend with coverage of the most recent research, laws and examples. Practical applications teach future managers to focus their reasoning and enhance the precision with which they consider and make ethical decisions. With this edition's comprehensive package, including a Test Bank correlated to AACSB standards, dynamic new website and other resources, you can provide your students with the solid understanding of ethical, sustainability and stakeholder issues they need for success in business and today's society. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Unauthorized Guide To Doing Business the Jamie Oliver Way

Author: Trevor Clawson
Publisher: John Wiley & Sons
ISBN: 9780857080332
Format: PDF, ePub, Docs
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Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

Emerging Markets Rule Growth Strategies of the New Global Giants

Author: Mauro Guillen
Publisher: McGraw Hill Professional
ISBN: 0071798129
Format: PDF, ePub
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SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement. The balance of power in the global economy is shifting. Are you in a position to compete with the most energetic, imaginative companies on the planet? In Emerging Markets Rule, two experts on the global shift in economic hegemony explain what is happening, why it is happening--and how you can prevent it from happening to you. The authors provide an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: Execute, strategize, and execute again Cater to the niches Scale to win Embrace chaos Acquire smart Expand with abandon No sacred cows! Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the corporate superpowers--has now evolved into best practices and is on its way to becoming what everyone needs to know," the authors write. "Simply put, down is up. The weak have become strong." You need to learn these new "best practices" now because tomorrow will be too late. Emerging Markets Rule is your road map for business success in the increasingly competitive, chaotic global markets. "Emerging-market multinationals have reshaped global competition. Using well-articulated views duly substantiated with facts, this book explains why and how they have become formidable players in both high-technology and traditional industries. This book is a worthy read for businesses and individuals alike seeking to comprehend the phenomenon of the emerging market multinational." -- S. D. Shibulal, CEO and Managing Director , Infosys "This book shows the strength and potential of companies that stand out in emerging markets, reaffirming entrepreneurship, innovation, and sustainability as fundamental factors for the outbreak of global competitors." -- Alessandro Carlucci , CEO, Natura Cosmeticos "The authors have touched on an important idea that emerging market growth can often be tapped by companies located in those markets. This is an essential book leading us to identify the niche markets and strategies for those emerging markets. A must for all international companies with growth ambitions." -- Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies "A must-read for any company on its way to becoming a global one. You will learn from companies that have developed unique ways of competing in tough markets such as China and India." -- Jorge Zarate , China General Manager, Grupo Bimbo