The Indian Media Business

Author: Vanita Kohli
Publisher: SAGE Publications
ISBN: 9780761996507
Format: PDF
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With Its Many Unusual Insights And Comprehensive Coverage, This Unique Book Will Attract A Wide Readership. Besides Students Of Mass Communication, Media Business And Advertising, It Will Be Of Equal Interest To Analysts, Media Professionals, Investment Bankers, Advertising And Pr Professionals, And Anyone Interested In India`S Vibrant Media Industry.

The Indian Media Business

Author: Vanita Kohli-Khandekar
Publisher: SAGE Publications India
ISBN: 8132105400
Format: PDF, Kindle
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The third edition of Khandekar’s book moves away from the first two in many ways. It has two new chapters—on events and out-of-home media—segments not covered by any business book so far. It has case studies on a host of companies and issues—from The Times Group to the future of newspapers to why the Indian animation business can’t take off. The biggest difference however is that it tackles, for the first time, textural issues within various industry segments. There is a portion on ethics and falling standards in Indian media and on private treaties. It tells you why TV broadcasting is going to be trouble for some years to come, why the film industry is destined for bigger things and why telecom operators will have a tough time becoming media barons. This is in addition to the book’s basic promise of being an in-depth study of the Indian media business. It provides, as usual, the business history, dynamics, technology, regulation, valuation norms and industry trends in print, television, film, radio, music, internet, telecom, out-of-home media and events. This book is a must read for media professionals and for anyone planning to invest in the Indian media and entertainment business.

The Indian Media Economy 2 volume set

Author: Adrian Athique
Publisher: Oxford University Press
ISBN: 0199091781
Format: PDF
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The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by rising incomes, technological remediation, regulatory strategies, and a shifting political terrain, the business of media has been given official recognition as a substantive component of India’s economy and as a prominent feature of its economic thinking. In light of these developments, these two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, sport, and telecoms. Volume 1: Industrial Dynamics and Cultural Adaptation illustrates the distinctive industrial dynamics of India’s media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India’s media economy. As a whole, this volume posits a comprehensive approach to understanding the nature of media resources, the negotiation of industrial norms and the cultural context of a media economy firmly situated in the realities of India’s distinct regions, cultures, and human networks. Volume 2: Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media. By foregrounding the social transactions that encapsulate market exchanges, it begins to illustrate some of the novel aspirations, meanings, and relationships arising with India’s media economy.

Indian Media

Author: Adrian Athique
Publisher: Polity
ISBN: 0745653332
Format: PDF, Docs
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The very rapid growth in the Indian media industries and the vibrancy of India's popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the twenty-first century. As one of the largest and most influential emerging economies in the world today, India now plays a crucial role in any serious discussion of social and economic change taking place at the global level. As new commercial and political alignments take shape in the face of new global circumstances, thinkers and decision-makers are inexorably drawn towards the reality of a new India being forged in the technological and cultural flux of global media flows. Taking an innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a rich descriptive account with critical analysis designed to engender informed debate amongst students, academics and other researchers.

Building Brands in the Indian Market

Author: Tapan Kumar Panda
Publisher: Excel Books India
ISBN: 9788174463913
Format: PDF
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How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.

The Indian media

Author: Prem Bhatia
Publisher: books catalog
ISBN:
Format: PDF, Docs
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The Indian Media: Illusion, Delusion and Reality looks at half a century of Indian media and its evolution, and how it has dealt with the critical issues facing all of us, from secularism to development, from defence and foreign affairs to human rights and the position of women.This collection of essays comprises the considered views of individual authors, many from within the profession, of how the media has opted to deal with and, in some cases, willfully shut out-issues and sectors within Indian society today. Does the media reflect awareness of the divide between India and 'Bharat' and how pro-active is it? How far has substance yielded to style? What are the implications of ownership conglomerates, of the advent of TV, of the rise of regional media? All these, amongst other questions, are discussed.More than thirty voices, each with its distinct tone and perspective, reflect the differentiated nature of the media itself: from monolithic corporations to micro-ventures from the grassroots; from papers where news is defined by star power to those for whom journalism is a mission and a newspaper a movement

The media were American

Author: Jeremy Tunstall
Publisher: Oxford University Press, USA
ISBN:
Format: PDF, ePub
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It has become clear that the U.S. media are no longer increasingly their grip throughout the globe: Asia and the Arab/Moslem world is virtually saturated with their own national media output. Tunstallproduces a well-written, provocative snapshot at global media today. His point of view is relentlessly global: he considers the role of the media in the collapse of the Soviet Union, the ascendanceof the Brazillian and Mexican soap opera, the increasing strength of "Bollywood" - the national cinema output of india- as well as the relative decline in influence of US media . Importantly, Tunstall focuses on both the nation state and the geographical and cultural region as crucial levels in today's mass media. Both the United States and the US mass media have now lost their previous moral leadership. Lone American control of the world news flow has ceased. today, rather than Global media, we see a world media system comprised of inter-locking national-regional-cultural systems. Tunstall's assessment is a wake-up call for insular American media consumers.