The Invisible Gorilla

Author: Christopher F. Chabris
Publisher: Harmony
ISBN: 0307459667
Format: PDF, Docs
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The creators of the famous "gorilla experiment" that demonstrated people's inattention to obvious facts draw on hundreds of creative experiments to whimsically reveal how the human race overrates its mental capacity.

The Invisible Gorilla

Author: Christopher Chabris
Publisher: Harmony
ISBN: 9780307459671
Format: PDF, Mobi
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Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain: • Why a company would spend billions to launch a product that its own analysts know will fail • How a police officer could run right past a brutal assault without seeing it • Why award-winning movies are full of editing mistakes • What criminals have in common with chess masters • Why measles and other childhood diseases are making a comeback • Why money managers could learn a lot from weather forecasters Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement. The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time. From the Hardcover edition.

Sleights of Mind

Author: Sandra Blakeslee
Publisher: Profile Books
ISBN: 1847652956
Format: PDF, Kindle
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What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.

Inattentional Blindness

Author: Arien Mack
Publisher: MIT Press
ISBN: 9780262133395
Format: PDF, ePub, Docs
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Arien Mack and Irvin Rock make the radical claim that there is no conscious perception of the visual world without attention to it.

The Vision Revolution

Author: Mark A. Changizi
Publisher: ReadHowYouWant.com
ISBN: 1458729915
Format: PDF, Mobi
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A radically new perspective on human vision is emerging. Groundbreaking research by evolutionary scientist and neurobiologist Mark Changizi is driving a revolution in our understanding of human vision. In asking why we see the way we do, Changizi overturns existing beliefs and provides new answers to age-old questions. Why do our eyes face forward? While binocular vision was helpful to our primate ancestors, its importance for 3-D vision is exaggerated. Squirrels jump from branch to branch just fine with sideways-facing eyes and many athletes, including Hockey Hall of Famer Frank McGee, play with only one eye. HINT: We evolved in a highly leafy environment. Why do we see in color, when most other mammals do not? Its not because it helped our ancestors find ripe fruit. Our color vision has evolved to be extremely sensitive to specific sets of color changes. HINT: Primates with color vision, like us, are the only ones who have areas of bare skin. Why do we see optical illusions? Its not the result of glitches in our visual system. Optical illusions can be traced back to the same specific property of vision. HINT: We are able to catch a ball coming at us much more effectively than we should given the speed at which our brains process visual input. Why do we absorb information so readily by reading? Its not because weve evolved to read; evolutionarily, reading and writing are recent developments. HINT: Language is designed to exploit skills weve refined over tens of millions of years. In The Vision Revolution, Changizi details the conclusions of his innovative fieldwork and their mind-blowing implications for our understanding not just of human vision, but of the way we interact with the world in which we live.

Why We Make Mistakes

Author: Joseph T. Hallinan
Publisher: Broadway Books
ISBN: 9780767931472
Format: PDF, ePub
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We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better? We human beings have design flaws. Our eyes play tricks on us, our stories change in the retelling, and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the captivating science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes. In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. We learn to move rapidly through the world, quickly recognizing patterns—but overlooking details. Which is why thirteen-year-old boys discover errors that NASA scientists miss—and why you can’t find the beer in your refrigerator. Why We Make Mistakes is enlivened by real-life stories—of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail—and offers valuable advice, such as how to remember where you’ve hidden something important. You’ll learn why multitasking is a bad idea, why men make errors women don’t, and why most people think San Diego is west of Reno (it’s not). Why We Make Mistakes will open your eyes to the reasons behind your mistakes—and have you vowing to do better the next time.

Logic and Contemporary Rhetoric The Use of Reason in Everyday Life

Author: Howard Kahane
Publisher: Cengage Learning
ISBN: 0534626041
Format: PDF, ePub
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This classic text, first published in 1971, has introduced tens of thousands of students to sound reasoning using a wealth of current, relevant, and stimulating examples all put together and explained in Howard Kahane's uniquely witty and invigorating writing style. Long the choice of instructors who want to keep students interested, LOGIC AND CONTEMPORARY RHETORIC combines examples from TV, newspapers, magazines, advertisements, and, in typical Kahanian fashion, our nation1s political dialogue. The text not only brings the concepts alive for students, but puts critical thinking skills into a context that students will retain and use throughout their lives. This is a book you can actually count on students to read. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Situations Matter

Author: Sam Sommers
Publisher: Riverhead Books (Hardcover)
ISBN: 1594486204
Format: PDF, Kindle
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A lighthearted exploration of the unconscious forces that influence a life reveals the unrecognized power of context in everyday situations while sharing recommendations for using contextual insights to reshape how one sees the world and improve personal productivity and relationships. Reprint.

Redirect

Author: Timothy D. Wilson
Publisher: Little, Brown
ISBN: 0316192074
Format: PDF, ePub, Docs
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"There are few academics who write with as much grace and wisdom as Timothy Wilson. REDIRECT is a masterpiece." -Malcolm Gladwell What if there were a magic pill that could make you happier, turn you into a better parent, solve a number of your teenager's behavior problems, reduce racial prejudice, and close the achievement gap in education? There is no such pill, but story editing - the scientifically based approach described in REDIRECT - can accomplish all of this. The world-renowned psychologist Timothy Wilson shows us how to redirect the stories we tell about ourselves and the world around us, with subtle prompts, in ways that lead to lasting change. Fascinating, groundbreaking, and practical, REDIRECT demonstrates the remarkable power small changes can have on the ways we see ourselves and our environment, and how we can use this in our everyday lives.