The Magazines Handbook

Author: Jenny McKay
Publisher: Routledge
ISBN: 0415617561
Format: PDF, ePub, Mobi
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The Magazines Handbook remains the comprehensive introduction to magazine journalism and the magazine industry. It describes the business of publishing magazines and explores the work of magazine journalists. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry, from sub-editor to fashion assistant and journalist through to publisher. The Magazines Handbook outlines the specialist skills involved in magazine journalism including commissioning, writing news and features, researching, interviewing, sub-editing and production. Specialist chapters discuss electronic publishing and online journalism, magazine design, photography and picture editing as well as the legal framework in which magazine journalists have to operate. The Magazines Handbook includes Interviews with magazine journalists, editors, picture researchers and publishers Advice on starting out and freelancing in the magazine industry An analysis of 'new journalism' and reportage A glossary of key terms and specialist concepts Information on contacts, courses and professional training Fully updated and rewritten chapters on electronic publishing and electronic journalism, and the magazine journalist and the law.

The Advertising Handbook

Author: Helen Powell
Publisher: Routledge
ISBN: 1317192273
Format: PDF, Mobi
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The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

The Magazines Handbook

Author: Jenny McKay
Publisher: Routledge
ISBN: 1134698844
Format: PDF, Docs
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The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher.

The Newspapers Handbook

Author: Richard Keeble
Publisher: Routledge
ISBN: 1136500774
Format: PDF, ePub
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This new edition of The Newspapers Handbook presents an enlightening examination of an ever-evolving industry, engaging with key contemporary issues, including reporting in the digital age and ethical and legislative issues following the hacking scandal to display a comprehensive anatomy of the modern newsroom. Richard Lance Keeble and Ian Reeves offer readers expert practical advice, drawing on a wide range of examples from print and digital news sources to illustrate best practice and the political, technological and financial realities of newspaper journalism today. Other key areas explored include: the language of news basic reporting the art of interviewing feature writing the role of social media in reporting investigative reporting court reporting reporting on national and local government guidance on training and careers for those entering the industry.

The Television Handbook

Author: Patricia Holland
Publisher: Psychology Press
ISBN: 9780415212823
Format: PDF
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The Television Handbook provides a critical introduction to both the theory and practice of the television industry. Patricia Holland considers the history and structure of British television and, at a time of rapid change, she explores the implications of the digital revolution. The Television Handbook offers practical advice on many aspects of programme-making from commissioning through to the post production process. The book brings together a wide range of information on all aspects of television and includes interviews with industry figures such as Tony Garnett and Phil Redmond and with innovative producers, directors and commissioning editors. The Television Handbook bridges the gap between theory and practice. In this new edition, Patricia Holland discusses important genres and concepts such as narrative, documentary and news. Newly updated chapters from James Curran, Tony Dowmunt and Robin Small consider television journalism, access programming and production management. A new chapter provides a critical introduction to television studies and media theory. The Television Handbook includes: * Interviews with directors, editors, producers and trainees * Updated and illustrated advice on camera, sound and editing practice * Advice on courses and funding for independent production * A revised glossary of specialist terms * A comprehensive list of key texts and television programmes

The Music Industry Handbook

Author: Paul Rutter
Publisher: Routledge
ISBN: 1136725075
Format: PDF, Docs
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Drawing on a range of music industry research sources, personal experience and consultation with key industry professionals, The Music Industry Handbook explains how the industry in its broadest sense is structured, and how its various elements work in practice.

The Fashion Handbook

Author: Tim Jackson
Publisher: Routledge
ISBN: 113452112X
Format: PDF, Mobi
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The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training. Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines. The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling. The Fashion Handbook includes: a unique and wide overview of the fashion industry chapters on specialist topics contributions from recognised experts in both academia and the fashion industry expert advice on careers in fashion retailing. A must for all students of the fashion world.

The Sound Handbook

Author: Tim Crook
Publisher: Routledge
ISBN: 1136521089
Format: PDF, Mobi
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'Tim Crook has written an important and much-needed book, and its arrival on our shelves has come at a highly appropriate time.' Professor Seán Street, Bournemouth University The Sound Handbook maps theoretical and practical connections between the creation and study of sound across the multi-media spectrum of film, radio, music, sound art, websites, animation and computer games entertainment, and stage theatre. Using an interdisciplinary approach Tim Crook explores the technologies, philosophies and cultural issues involved in making and experiencing sound, investigating soundscape debates and providing both intellectual and creative production information. The book covers the history, theory and practice of sound and includes practical production projects and a glossary of key terms. The Sound Handbook is supported by a companion website, signposted throughout the book, with further practical and theoretical resources dedicated to bridging the creation and study of sound across professional platforms and academic disciplines.

The Public Relations Handbook

Author: Alison Theaker
Publisher: Routledge
ISBN: 1317487370
Format: PDF, ePub, Docs
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The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.

The Photography Handbook

Author: Terence Wright
Publisher: Routledge
ISBN: 1317309332
Format: PDF, Docs
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The new edition of The Photography Handbook builds on previous editions’ illuminating overview of the history, theory and practice of the creation and consumption of photographic images, and engages with the practical and theoretical implications of the explosion of new platforms for making, viewing and distributing images. New materials in this edition includes new chapters on ‘Photo-elicitation’ and ‘Photography and Technological Change’, exploration and analysis of ‘selfie’ culture, and extensive discussion of the work and practices by a new generation photographic artists. The Photography Handbook, Third edition also features: exploration and discussion of key photographic terms, including composition, framing, visualisation, formalism and realism analysis of the ethics of photojournalism, and ethical issues specific to digital photography practice today case studies illustrating different photographic production practices and specific related issues, including an assignment for the Guardian, the Libyan People’s Bureau siege, and the work of war photographers a foregrounding of digital photographic practices, and exploration of areas including photographic manipulation, digital photojournalism, citizen journalists and copyright on the internet end of chapter summaries of key points, and an extensive glossary of essential photography terms. The Photography Handbook, Third edition is an invaluable resource for students, scholars and practitioners of photography, and all those seeking to understand its place in today’s society.