Interview Tactics How to Survive The Media Without Getting Clobbered

Author: Gayl Murphy
Publisher: BookBaby
ISBN: 1617926779
Format: PDF, ePub, Docs
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“When the going gets tough, the tough use the media,” says Hollywood Correspondent and "Interview Tactics!" author Gayl Murphy, who points out 'These challenging times demand re-invention.' In this 24-hour news world, it's more important than ever to have a successful media strategy. Businesses today must have the same targeted interview tactics that celebrities in business and entertainment do to compete and win in this hyper-competitive, fluid marketplace!” Murphy's "Interview Tactics!" “Celebritize” her readers by urging them to forget what they learned in school about the media and treat their own message as The Star. This is a fast-paced media world where a strong message is a boost to the bottom, or off. Today, we just can't just think TV, radio or print anymore. The media is EVERYWHERE! We are our own broadcasters.” “Interview Tactics!" are the most successful media tools for creating attention-grabbing interviews and soundbites regardless of who you are or what you are selling. This ebook adds many more important strategies, including: • Mastering the art of meeting the press, TV, radio, print, online - what each one wants and how to give it to them. • Translating your story into the language of the media. • How to create memorable soundbites and a “killer” pitch. • How to become newsworthy so the media will want to talk to you. • A Five-part “Interview Tactics! Workbook” so you can “find and craft your own story!” • Press Conferences, Roundtables, Press Junkets, One-On-On's, Product Launches and The Red Carpet!

The Craft of the Media Interview

Author: Dennis Barker
Publisher: Robert Hale
ISBN: 9780709061311
Format: PDF, Kindle
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Here, at last, is the definitive guide to the skill of interviewing. Drawing on a lifetime of journalistic experience, during which time he has interviewed all kinds of people, including many celebrities, Dennis Barker has written a comprehensive and practical guidebook to interview practice with a detailed examination of the various techniques.

Media Interview Techniques

Author: Robert Taylor
Publisher: Kogan Page Publishers
ISBN: 0749474734
Format: PDF, ePub, Docs
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Any individual preparing for an interview with the media, however practiced or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Never has media training been more relevant, or more in demand. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion to help the reader prepare for that occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip and other notable figures, this book presents the author's methodology which has been proven across the spectrum of industry sectors both nationally and internationally. This book is written for those who speak on behalf of commercial companies, public services, charities or NGOs, or as a subject expert. No PR executive, press officer or communications professional can afford to be without a copy for briefing clients prior to an interview. The book is also supported by online resources, including web links for each chapter to relevant media interviews and high-profile news stories.

The Media Interview

Format: PDF, ePub, Mobi
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"Out tailored media coaching sessions provide you with an invaluable opportunity to practice fielding tough questions and develop strategic messaging on your key issures. They offer you the practical, proven techniques you need to get your point across with the press-- Back cover.

Game Face

Author: Bodine Williams
ISBN: 9780990886129
Format: PDF, ePub, Docs
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Game Face pushes the playback button on 19 famous media interviews to illustrate the verbal skills, techniques, and tactics you'll need to master any interview. Public relations expert Bodine Williams introduces rules of conduct for speaking on the record. It's the ultimate guide for any high-stakes Q&A.

Master the Media to Attract Your Ideal Clients

Author: Derrick Kinney
Publisher: John Wiley & Sons
ISBN: 9780471482567
Format: PDF, ePub, Docs
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Praise for "Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals" "This book is a marketing masterpiece. It should be required reading for all financial professionals." -Janine Wertheim, Chief Marketing Officer Securities America, Inc. "Marketing is the life blood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'Master the Media.'" -Harold Evensky, CFP author, Wealth Management "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!" -Brian Tracy, President, Brian Tracy International author, Create Your Own Future "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there." -Gail S. Waisanen, CLU Editor, Life Insurance Selling "A successful advisor and media personality, Derrick Kinney is ample proof that mastering the art of communicating with the media is the key to building a thriving financial advisory practice." -William Glasgall, Editorial Director Investment Advisor magazine and