Media Interview Techniques

Author: Robert Taylor
ISBN: 9780749474720
Format: PDF, ePub
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Any individual preparing for an interview with the media, however practised or well-rehearsed they are, understandably feels a sense of trepidation over failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Never has media training been more relevant, or more in demand.Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion to help you prepare for that occasion when you are called upon to represent your organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, Prince Philip and other notable figures, this book presents the author's methodology which has been proven across the spectrum of industry sectors both nationally and internationally, and will apply whether you are speaking for a commercial company, a charity or NGO, public services or as a subject expert. No PR executive or press officer can afford to be without a copy for briefing clients prior to an interview.

The Media Training Bible

Author: Brad Phillips
Publisher: BookBaby
ISBN: 0988322013
Format: PDF, Kindle
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Delivering an effective media interview today is more challenging than ever before. Today’s media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world’s top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: • Master the ground rules for working with reporters • Create memorable media messages • Support your message with media-friendly stories, statistics, and sound bites • Deliver a winning interview • Answer tough questions • Adjust your approach for print, radio, television, and social media • Use positive body language that reinforces your message • Dress for television • Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.

How to Interview

Author: Paul McLaughlin
Publisher: North Vancouver, B.C. : International Self-Counsel Press
ISBN: 9780889088726
Format: PDF, ePub, Docs
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Interview Tactics How to Survive The Media Without Getting Clobbered

Author: Gayl Murphy
Publisher: BookBaby
ISBN: 1617926779
Format: PDF, ePub, Docs
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“When the going gets tough, the tough use the media,” says Hollywood Correspondent and "Interview Tactics!" author Gayl Murphy, who points out 'These challenging times demand re-invention.' In this 24-hour news world, it's more important than ever to have a successful media strategy. Businesses today must have the same targeted interview tactics that celebrities in business and entertainment do to compete and win in this hyper-competitive, fluid marketplace!” Murphy's "Interview Tactics!" “Celebritize” her readers by urging them to forget what they learned in school about the media and treat their own message as The Star. This is a fast-paced media world where a strong message is a boost to the bottom, or off. Today, we just can't just think TV, radio or print anymore. The media is EVERYWHERE! We are our own broadcasters.” “Interview Tactics!" are the most successful media tools for creating attention-grabbing interviews and soundbites regardless of who you are or what you are selling. This ebook adds many more important strategies, including: • Mastering the art of meeting the press, TV, radio, print, online - what each one wants and how to give it to them. • Translating your story into the language of the media. • How to create memorable soundbites and a “killer” pitch. • How to become newsworthy so the media will want to talk to you. • A Five-part “Interview Tactics! Workbook” so you can “find and craft your own story!” • Press Conferences, Roundtables, Press Junkets, One-On-On's, Product Launches and The Red Carpet!

Interviewing Users

Author: Steve Portigal
Publisher: Rosenfeld Media
ISBN: 1933820810
Format: PDF, Mobi
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Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.