The Nature of the Future

Author: Marina Gorbis
Publisher: Simon and Schuster
ISBN: 1451641206
Format: PDF, ePub, Docs
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A renowned futurist offers a vision of a reinvented world. Large corporations, big governments, and other centralized organizations have long determined and dominated the way we work, access healthcare, get an education, feed ourselves, and generally go about our lives. The economist Ronald Coase, in his famous 1937 paper “The Nature of the Firm,” provided an economic explanation for this: Organizations lowered transaction costs, making the provision of goods and services cheap, efficient, and reliable. Today, this organizational advantage is rapidly disappearing. The Internet is lowering transaction costs—costs of connection, coordination, and trade—and pointing to a future that increasingly favors distributed sources and social solutions to some of our most immediate needs and our most intractable problems. As Silicon Valley thought-leader Marina Gorbis, head of the Institute for the Future, portrays, a thriving new relationship-driven or socialstructed economy is emerging in which individuals are harnessing the powers of new technologies to join together and provide an array of products and services. Examples of this changing economy range from BioCurious, a members-run and free-to-use bio lab, to the peer-to-peer lending platform Lending Club, to the remarkable Khan Academy, a free online-teaching service. These engaged and innovative pioneers are filling gaps and doing the seemingly impossible by reinventing business, education, medicine, banking, government, and even scientific research. Based on extensive research into current trends, she travels to a socialstructed future and depicts an exciting vision of tomorrow.

Cultural Democracy

Author: James Bau Graves
Publisher: University of Illinois Press
ISBN: 025209140X
Format: PDF, ePub, Docs
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Cultural Democracy explores the crisis of our national cultural vitality, as access to the arts becomes increasingly mediated by a handful of corporations and the narrow tastes of wealthy elites. Graves offers the concept of cultural democracy as corrective--an idea with important historic and contemporary validation, and an alternative pathway toward ethical cultural development that is part of a global shift in values. Drawing upon a range of scholarship and illustrative anecdotes from his own experiences with cultural programs in ethnically diverse communities, Graves explains in convincing detail the dynamics of how traditional and grassroots cultures may survive and thrive--or not--and what we can do to provide them opportunities equal to those of mainstream, Eurocentric culture.

The Reciprocity Advantage

Author: Bob Johansen
Publisher: Berrett-Koehler Publishers
ISBN: 1626561087
Format: PDF, Docs
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A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can’t do alone, experiment to learn, and scale the new business at low risk. Reciprocity and advantage are words that are not normally seen together, but reciprocity—giving now to get later—will become a normal part of winning in the future. The Reciprocity Advantage shows you how to leverage new forces like digital natives and cloud-served supercomputing now into massively scalable, profitable, incremental growth for your business. Provocative and pragmatic, leading ten-year forecaster Bob Johansen and experienced business developer Karl Ronn describe how to lean in to disruptions to create new growth for your business. They include actual cases showing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED. They then provide key exercises to define your promising new ideas and nurture them into healthy new businesses. Their recommendations are based on practical experience in managing the problems of new business creation and many years of helping others see the future more clearly. Distilled from hands-on work, this book gets you started today on creating your own reciprocity advantage.

Get There Early Large Print 16pt

Author: Bob Johansen a Institute for the Future
Publisher: ReadHowYouWant.com
ISBN: 1459609190
Format: PDF, Docs
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Sensing the Future to Compete in the Present Offers a proven approach for making sense out of future challenges and devising positive responses, using methods developed by the respected Institute for the Future Features examples of how organizations like Procter & Gamble, Disney, Reuters, UPS, and the Centers for Disease Control have put the approach into practice Includes the institute's ten-year forecast of trends, challenges, and opportunitiesThese days, every leader struggles with a paradox: you can't predict the future, but you have to be able to make sense of it to thrive. In the age of the Internet, everyone knows what's new, but to succeed you have to be able to sort out what's important, devise strategies based on your own point of view, and get there ahead of the crowd.Bob Johansen shares techniques the Institute for the Future has been refining for nearly forty years to help leaders navigate what, borrowing a term from the Army War College, he calls the VUCA world: a world characterized by volatility, uncertainty, complexity, and ambiguity. As the institute's ten-year forecast makes clear, leaders now face fewer problems with neat solutions and more dilemmas: recurring, complex, messy, and puzzling situations. Get There Early lays out the institute's three-step Foresight to Insight to Action Cycle that will allow readers to sense, make sense of, and win with dilemmas. Johansen offers specific techniques, ranging from storytelling to simulation gaming, as well as real-world examples to help readers turn the VUCA world on its head through creative use of vision, understanding, clarity, and agility. This book offers hope for leaders facing the constant tension - a dilemma in itself - between judging too soon and deciding too late.

The 20 Ps of Marketing

Author: David Pearson
Publisher: Kogan Page Publishers
ISBN: 0749471077
Format: PDF, ePub
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Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.

Goodnight iPad

Author: Ann Droyd
Publisher: Penguin
ISBN: 1101565926
Format: PDF, ePub, Mobi
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In a bright buzzing room, in the glow of the moon-and iPhones and Androids and Blackberries too-it is time to say goodnight... Modern life is abuzz. There are huge LCD WiFi HD TVs and Facebook requests and thumbs tapping texts and new viral clips of cats doing flips. Wouldn't it be nice to say goodnight to all that? Like the rest of us who cannot resist just a few more scrolls and clicks, you may find yourself ready for bed while still clinging to your electronics long after dark. This book, which is made of paper, is a reminder for the child in all of us to power down at the end of the day. This hilarious parody not only pokes loving fun at the bygone quiet of the original classic, but also at our modern plugged-in lives. It will make you laugh, and it will also help you put yourself and your machines to sleep. Don't worry, though. Your gadgets will be waiting for you, fully charged, in the morning.

Hallyu 2 0

Author: Sangjoon Lee
Publisher: University of Michigan Press
ISBN: 0472052527
Format: PDF
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The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

Leaders Make the Future

Author: Robert Johansen
Publisher: Berrett-Koehler Publishers
ISBN: 1609944887
Format: PDF, Docs
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NEW EDITION, REVISED AND UPDATEDWhat are the new leadership skills needed to succeed in the decade ahead? In this second edition Bob Johansen, bestselling author and longtime CEO of the Institute for the Future, teams with the prestigious Center for Creative Leadership (CCL), not only describing and updating the 10 new essential leadership skills but also offering tools and techniques for developing and applying them.

Our Final Invention

Author: James Barrat
Publisher: Macmillan
ISBN: 0312622376
Format: PDF, ePub, Mobi
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A documentary filmmaker, bringing together Artificial Intelligence experts from around the world, explores the terrifying possibility of catastrophic outcomes once we share the planet with intelligent machines who are smarter and more powerful than we could ever have imagined. 25,000 first printing.