The New Social Learning A Guide to Transforming Organizations Through Social Media Large Print 16pt

Author: Marcia Conner
Publisher: ReadHowYouWant.com
ISBN: 1459626680
Format: PDF, Kindle
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Co - authored by ASTD President and CEO Tony Bingham, and long - time workplace educator and Fast Company business writer Marcia Conner, this book shows readers how social media can help trainers and workers increase their knowledge, innovate faster than their competitors, and enjoy themselves in a way that increases their commitment to their employer and to the customers they ultimately serve.

Storytelling in sozialen Medien

Author: Gary Vaynerchuk
Publisher: books4success
ISBN: 3864705312
Format: PDF, Docs
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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Handbook of Research on Business Social Networking Organizational Managerial and Technological Dimensions

Author: Cruz-Cunha, Maria Manuela
Publisher: IGI Global
ISBN: 1613501692
Format: PDF, ePub, Mobi
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Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.

A Social Media Primer

Author: Karin Wills
Publisher: eBookIt.com
ISBN: 1456604724
Format: PDF, Docs
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The intent of this book is to avoid the hype and conflicting information surrounding the use of social media in organizations and to point you to resources that have been researched and provide the most reliable information. The content of this book avoids promoting or pushing any specific tool, as all social media technology tools are evolving and frequently updating with new features. What is right for one organization is not necessarily right for your organization. This book is a starting point for general management, human resources, and organizational development teams that have not yet embraced or fully incorporated social technology tools into the organization. What you will find in this book: -Back-to-basics discussions about what "social" means in the context of organizations and what you should consider before adopting social technology into an organization. -References to resources that provide charts, graphs, statistics, case studies, and information on how to use the tools, as well as the books that my research has shown provide practical and reliable information. What you won't find in this book: -Charts, graphs, and statistics. -Case studies. -Details on how to use social media tools.

Social Media and Public Relations

Author: Judy Motion
Publisher: Routledge
ISBN: 1135005990
Format: PDF, ePub
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Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

Digitales Marketing f r Dummies

Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 3527812466
Format: PDF, ePub
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Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Technological and Social Environments for Interactive Learning

Author: Jelena Jovanović
Publisher: Informing Science
ISBN: 1932886737
Format: PDF, ePub, Mobi
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Technology Enhanced Learning (TEL) is a very broad and increasingly mature research field. It encompasses a wide variety of research topics, ranging from the study of different pedagogical approaches and teaching/learning strategies and techniques, to the application of advanced technologies in educational settings such as the use of different kinds of mobile devices, sensors and sensor networks to provide the technical foundation for context-aware, ubiquitous learning. The TEL community has also been exploring the use of artificial intelligence tools and techniques for the development of intelligent learning environments capable of adapting to learners’ needs and preferences and providing learners with personalized learning experience. Recognizing the potential of online social networks, social media, and web-based social software tools as learning platforms for online education, the TEL community has devoted significant time and effort into researching how these popular technologies could be combined with appropriate pedagogical approaches to make learning experience more engaging, satisfying, and successful. Among the most important results of these research endeavors are personal learning environments that allow learners to create mash-ups of diverse social software tools based on their own needs and preferences as well as to create and maintain their online learning networks. Undeniably, technological advancement is making education more accessible to an increasing number of people worldwide. To fully exploit the huge benefit the technology is offering, the TEL community is exploring effective approaches for adapting learning resources to address language, generation, and cultural specificities. Aiming to make learning accessible to all, the community has also focused on the development of solutions for learners with special needs. Finally, it should be noted that all the above mentioned research efforts of the TEL community are finding their applications in different learning contexts and domains, including formal education and informal learning, as well as workplace learning in small, medium, and large organizations. Since the scope of TEL research is constantly evolving, the above given overview of the current research efforts does not aim to be exhaustive by any means. Instead, its purpose is to give some insights into the breadth of research topics and challenges that this edited book aims to cover. The book comprises 14 chapters, which are topically organized into several sections. However, this division of chapters into sections is not strictly definitive as each of the chapters itself presents a comprehensive research work that often spans across diverse TEL areas and thus could be categorized into more than one section of the book.

QR Codes for Trainers

Author: Kella price
Publisher: American Society for Training and Development
ISBN: 1562868756
Format: PDF, ePub, Docs
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Learn to use QR codes to engage learners and provide resources that can be accessed immediately through mobile devices.

Revolution 2 0

Author: Wael Ghonim
Publisher: Ullstein eBooks
ISBN: 3843701830
Format: PDF, ePub, Docs
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Mit verbundenen Augen saß Wael Ghonim, Marketingchef von Google, 12 Tage im Gefängnis der ägyptischen Staatspolizei. Kaum war er wieder frei, wurden ihm vor laufender Kamera Bilder von getöteten Demonstranten gezeigt. Er brach in Tränen aus. Der Widerstand hatte ein neues Gesicht. Zum ersten Mal erzählt Ghonim von seinem Kampf gegen die ägyptische Regierung nach der Ermordung des Bloggers Khaled Said. Während der Protestbewegung gegen Präsident Mubarak gründete er die Facebook-Gruppe »We are all Khaled Said«, wo er zu Demonstrationen gegen das Regime aufrief. Zwei Wochen später trat Mubarak zurück. Wael Ghonim erklärt, warum eine Revolution in Ägypten unausweichlich war und was man daraus lernen kann: Er liefert die Blaupause dafür, wie wir Dinge verändern können – bis zur Revolution 2.0.