The Objects of Affection

Author: A. Berger
Publisher: Springer
ISBN: 023010990X
Format: PDF, ePub, Mobi
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In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Narratives in Popular Culture Media and Everyday Life

Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 0761903453
Format: PDF, Mobi
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Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.

Popular Culture Genres

Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780803947269
Format: PDF, Kindle
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No (spy story), War of the Worlds (science fiction), and Frankenstein (horror). Viewing these works in the context of their respective genres is not only instructive but fascinating reading as well.

Cultural Criticism

Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 9780803957343
Format: PDF, Docs
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Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to students' lives. The author illustrates his explanations with excerpts from classic works giving readers a sense of the important thinkers' styles and helping place them in their context. Berger also provides a comprehensive bibliography on cultural criticism for those who wish to explore the topics at greater length. Cultural Criticism is the perfect undergraduate supplemental text for such courses as media studies, literary criticism, and popular culture.

Media Analysis Techniques

Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 1412987768
Format: PDF, Mobi
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In the Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media research methods and techniques. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation--semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory--that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, it includes a glossary, study guides, and the author's own illustrations.

Media Research Techniques

Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780761915379
Format: PDF
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Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Improving Writing Skills

Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 0803948239
Format: PDF, Docs
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This brief, practical guide illustrates the most common kinds of business correspondence that a university professor is required to produce and offers useful advice to make these communications as effective as possible. The author also offers general suggestions on effective writing, including brainstorming and collaborating, persuasion, outlining and revising, and designing documents.

Understanding American Icons

Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 1315416190
Format: PDF
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This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

Cyborgs and Barbie Dolls

Author: Kim Toffoletti
Publisher: I.B.Tauris
ISBN: 9781845114671
Format: PDF, Mobi
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Explores the idea of the 'posthuman' and the ways in which it is represented in popular culture. Drawing on the work of thinkers including Baudrillard, Donna Haraway and Rosi Braidotti, this book explores the nature of the human - and its ambiguous gender - in an age of biotechnologies and digital worlds.

Ads Fads and Consumer Culture

Author: Arthur Asa Berger, San Francisco State University
Publisher: Rowman & Littlefield Publishers
ISBN: 1442206705
Format: PDF, Mobi
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Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.