The Objects of Affection

Author: A. Berger
Publisher: Springer
ISBN: 023010990X
Format: PDF, ePub, Mobi
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In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Popular Culture Genres

Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780803947269
Format: PDF, Kindle
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No (spy story), War of the Worlds (science fiction), and Frankenstein (horror). Viewing these works in the context of their respective genres is not only instructive but fascinating reading as well.

Narratives in Popular Culture Media and Everyday Life

Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 0761903453
Format: PDF, Mobi
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Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.

Media Analysis Techniques

Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 1506366201
Format: PDF, ePub
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In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations.

Cultural Criticism

Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 9780803957343
Format: PDF, Docs
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Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to students' lives. The author illustrates his explanations with excerpts from classic works giving readers a sense of the important thinkers' styles and helping place them in their context. Berger also provides a comprehensive bibliography on cultural criticism for those who wish to explore the topics at greater length. Cultural Criticism is the perfect undergraduate supplemental text for such courses as media studies, literary criticism, and popular culture.

Understanding American Icons

Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 1315416190
Format: PDF
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This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

Media Research Techniques

Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780761915379
Format: PDF, Docs
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Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Creating Value

Author: Laura R. Oswald
Publisher: OUP Oxford
ISBN: 0191631566
Format: PDF, ePub, Mobi
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In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.

Improving Writing Skills

Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 1452254397
Format: PDF, Kindle
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This brief, practical guide illustrates the most common kinds of business correspondence that a university professor is required to produce and offers useful advice to make these communications as effective as possible. The author also offers general suggestions on effective writing, including brainstorming and collaborating, persuasion, outlining and revising, and designing documents.

Ads fads and consumer culture

Author: Arthur Asa Berger
Publisher: Rowman & Littlefield Publishers
ISBN:
Format: PDF, Mobi
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Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesn "t respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials. In making our own purchasing decisions, do we still end up buying only well-advertised products? Ads, Fads, and Consumer Culture shows that there is a fine line between being aware of advertising and being influenced by it. The book also includes a glossary of advertising and communication theory terms.