The Practice of Public Relations

Author: Fraser P. Seitel
Publisher: Pearson
ISBN: 0134170288
Format: PDF, ePub
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in public relations. Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

The Practice of Public Relations

Author: Sam Black
Publisher: Routledge
ISBN: 0750623187
Format: PDF, ePub
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Practical guide to all aspects of public relations, including international public relations, crisis management, sponsorship and education, training and career prospects

PR f r Dummies

Author: Eric Yaverbaum
Publisher: John Wiley & Sons
ISBN: 3527642668
Format: PDF, ePub, Docs
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Public Relations ist seit einigen Jahren das Schlagwort f?r Unternehmen egal welcher Gr??e und selbst f?r Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Au?enstehenden schnell scheitern. ?PR f?r Dummies? zeigt, wie man das Tor zur ?ffentlichkeit richtig ?ffnet und ersetzt eine lange PR-Schulung. Der PR-Profi Eric Yaverbaum erkl?rt, was ?berhaupt hinter dem Begriff PR steckt, warum PR wichtig ist und wie ein gut durchdachter PR-Prozess aufgebaut ist. Anhand von vielen Beispielen lernt man die Tricks und Kniffe der PR-Arbeit: wie man Newsletter, Pressemitteilungen und Zeitungsartikel verfasst und wie man sich ?ber Medien professionell in die ?ffentlichkeit bringt. Selbst das Thema Krisenkommunikationsmanagement l?sst der Autor nicht aus. Und zum guten Schluss muss nat?rlich auch festgestellt werden, ob die PR-Kampagne den gew?nschten Erfolg gebracht hat.

The Design of Everyday Things

Author: Norman Don
Publisher: Vahlen
ISBN: 3800648105
Format: PDF, Docs
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Apple, Audi, Braun oder Samsung machen es vor: Gutes Design ist heute eine kritische Voraussetzung für erfolgreiche Produkte. Dieser Klassiker beschreibt die fundamentalen Prinzipien, um Dinge des täglichen Gebrauchs umzuwandeln in unterhaltsame und zufriedenstellende Produkte. Don Norman fordert ein Zusammenspiel von Mensch und Technologie mit dem Ziel, dass Designer und Produktentwickler die Bedürfnisse, Fähigkeiten und Handlungsweisen der Nutzer in den Vordergrund stellen und Designs an diesen angepasst werden. The Design of Everyday Things ist eine informative und spannende Einführung für Designer, Marketer, Produktentwickler und für alle an gutem Design interessierten Menschen. Zum Autor Don Norman ist emeritierter Professor für Kognitionswissenschaften. Er lehrte an der University of California in San Diego und der Northwest University in Illinois. Mitte der Neunzigerjahre leitete Don Norman die Advanced Technology Group bei Apple. Dort prägte er den Begriff der User Experience, um über die reine Benutzbarkeit hinaus eine ganzheitliche Erfahrung der Anwender im Umgang mit Technik in den Vordergrund zu stellen. Norman ist Mitbegründer der Beratungsfirma Nielsen Norman Group und hat unter anderem Autohersteller von BMW bis Toyota beraten. „Keiner kommt an Don Norman vorbei, wenn es um Fragen zu einem Design geht, das sich am Menschen orientiert.“ Brand Eins 7/2013 „Design ist einer der wichtigsten Wettbewerbsvorteile. Dieses Buch macht Spaß zu lesen und ist von größter Bedeutung.” Tom Peters, Co-Autor von „Auf der Suche nach Spitzenleistungen“

Makro konomik

Author: N. Gregory Mankiw
Publisher: Haufe-Lexware
ISBN: 3791037846
Format: PDF, ePub
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!-- Generated by XStandard version 2.0.1.0 on 2016-02-17T17:17:57 -- Der „Mankiw" ist nicht nur ein maßgebliches Standardwerk an deutschen Hochschulen. Übersetzt in zahlreiche Sprachen wird der Klassiker weltweit erfolgreich in Lehrveranstaltungen eingesetzt. Diskussionen um Themen wie Inflation, Arbeitslosigkeit und Wachstum Möglichkeiten und Grenzen der Geld-, Fiskal- und Außenwirtschaftspolitik Die 6. deutsche Auflage wurde umfassend überarbeitet und berücksichtigt auch die Aktualisierungen der 7. US-Auflage. Eine zentrale Neuerung ist das Kapitel „Ein dynamisches Modell der Gesamtnachfrage und des Gesamtangebots". Es präsentiert die wesentlichen makroökonomischen Forschungsergebnisse der letzten Jahre. Aktuelle Texte und neue Fallbeispiele zur jüngsten Wirtschafts- und Finanzkrise Modernisiertes, zweifarbiges Layout

Algorithmen Eine Einf hrung

Author: Thomas H. Cormen
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110522012
Format: PDF, Docs
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Der "Cormen" bietet eine umfassende und vielseitige Einführung in das moderne Studium von Algorithmen. Es stellt viele Algorithmen Schritt für Schritt vor, behandelt sie detailliert und macht deren Entwurf und deren Analyse allen Leserschichten zugänglich. Sorgfältige Erklärungen zur notwendigen Mathematik helfen, die Analyse der Algorithmen zu verstehen. Den Autoren ist es dabei geglückt, Erklärungen elementar zu halten, ohne auf Tiefe oder mathematische Exaktheit zu verzichten. Jedes der weitgehend eigenständig gestalteten Kapitel stellt einen Algorithmus, eine Entwurfstechnik, ein Anwendungsgebiet oder ein verwandtes Thema vor. Algorithmen werden beschrieben und in Pseudocode entworfen, der für jeden lesbar sein sollte, der schon selbst ein wenig programmiert hat. Zahlreiche Abbildungen verdeutlichen, wie die Algorithmen arbeiten. Ebenfalls angesprochen werden Belange der Implementierung und andere technische Fragen, wobei, da Effizienz als Entwurfskriterium betont wird, die Ausführungen eine sorgfältige Analyse der Laufzeiten der Programme mit ein schließen. Über 1000 Übungen und Problemstellungen und ein umfangreiches Quellen- und Literaturverzeichnis komplettieren das Lehrbuch, dass durch das ganze Studium, aber auch noch danach als mathematisches Nachschlagewerk oder als technisches Handbuch nützlich ist. Für die dritte Auflage wurde das gesamte Buch aktualisiert. Die Änderungen sind vielfältig und umfassen insbesondere neue Kapitel, überarbeiteten Pseudocode, didaktische Verbesserungen und einen lebhafteren Schreibstil. So wurden etwa - neue Kapitel zu van-Emde-Boas-Bäume und mehrfädigen (engl.: multithreaded) Algorithmen aufgenommen, - das Kapitel zu Rekursionsgleichungen überarbeitet, sodass es nunmehr die Teile-und-Beherrsche-Methode besser abdeckt, - die Betrachtungen zu dynamischer Programmierung und Greedy-Algorithmen überarbeitet; Memoisation und der Begriff des Teilproblem-Graphen als eine Möglichkeit, die Laufzeit eines auf dynamischer Programmierung beruhender Algorithmus zu verstehen, werden eingeführt. - 100 neue Übungsaufgaben und 28 neue Problemstellungen ergänzt. Umfangreiches Dozentenmaterial (auf englisch) ist über die Website des US-Verlags verfügbar.

Advertising and Public Relations Research

Author: Donald W. Jugenheimer
Publisher: M.E. Sharpe
ISBN: 0765636085
Format: PDF, Docs
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Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Human Resources Management 13th Ed Garry Dessler 2013

Author: Pearson Education, Inc
Publisher: Bukupedia
ISBN:
Format: PDF, Kindle
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Human Resource Management, 13th edition provides students in human resource management courses and practicing managers with a comprehensive review of essential personnel management concepts and techniques in a highly readable and understandable form. As this new edition goes to press, I feel even more strongly than I did when I wrote the first that all managers not just HR managers need a strong foundation in HR/personnel management concepts and techniques to effectively do their jobs. Particularly in these difficult economic times, where students want to be able to apply at work what they learn in class, this edition continues to particularly focus on practical applications that all managers can use in carrying out their HR-related responsibilities. If you adopted the previous edition, you will find transitioning to the 13th edition easy, as the chapter outline (as well as the outline for each chapter) is more or less the same. I had two goals in writing the 13th edition. In brief, I wanted it to provide a high-level book s complete coverage with a lower-level book s readability, userfriendliness and (relative) brevity. To that end, I ve made six major changes to this edition. 1. Dozens of new topics. These include new, expanded treatments of reliability, validity, generalizability, utility, person-job fit, person-organization fit, and bias in Chapter 6 (Employee Selection), as well as the standard deviation rule in equal employment compliance, retaliation, job satisfaction and withdrawal, managing voluntary turnover,management s willingness to take a strike, cross training, the Myers-Briggs type indicator, workflow analysis, job design in job analysis, task analysis and task statements, the psychological contract, job hazard analysis, safety awareness programs, operations reviews, competencies of HR professionals,managing voluntary turnover, employee engagement, the process of job withdrawal, cumulative trauma disorders, a thoroughly revised and expanded description of the ADDIE training process in Chapter 8, and new material on employee rights in Chapter 14 (Ethics and Employee Rights and Discipline). This edition also contains many dozens of new recent citations. 2. A new boxed feature, The Strategic Context, paired with new strategic human resource management opening scenarios. These boxes illustrate the strategic context of each chapter s material for instance, how L.L.Bean s employee selection standards help to produce the employee competencies and behaviors that in turn support L.L.Bean s customer service strategy. The new chapter opening model says this: that (1) the company s human resource policies and practices should (2) produce the employee competencies and behaviors that (3) the company needs to implement its strategic plan. 3. New HR as a Profit Center boxed features. I ve added a new focus throughout the book on the value proposition and on HR strategy, metrics, and analysis. The new HR as a Profit Center features give readers actual examples of human resource management practices they can apply on their jobs to cut costs, boost revenues, and improve performance. 4. A completely revised Chapter 10 on Employee Retention, Engagement, and Careers, and a completely rewritten and practical discussion in Chapter 11 of how to actually develop a market competitive salary structure. 5. Eighteen new videos all reviewed by me and with discussion questions and a synopsis for each video included at the end of each part of the textbook.We have a total of 28 videos on the DVD. 6. All in a slimmer package. This 13th edition is about 10% (73 pages) shorter than the 12th edition, which I accomplished mostly by pruning material. XXIII NEW FEATURES As noted previously, I ve added two important boxed features. Strategic HR opening scenarios paired with a new boxed feature, The Strategic Context. What HR practices and policies do we need to produce the employee competencies and behaviors required to achieve our strategic goals? The new The Strategic Context features (linked to the opening scenarios) show how companies make human resource management decisions within the context of their strategic initiatives. Examples include how Whirlpool uses candidate interviewing to build its customer base (Chapter 7), and how Google fosters the employee interaction its strategy depends on with a crowd sourcing selection process (Chapter 6). New HR as a Profit Center boxed feature. Today s students want to apply what they learn in class to their jobs, and today's employers expect human resource management to add measurable value to the company. Our new HR as a Profit Center features show actual examples of how human resource management practices do this. Examples include how the Atlantic American insurance company conducted a workflow analysis to identify inefficiencies in how it processes its insurance claims (Chapter 4), and how KeyBank produced a $1.7 million cost savings in teller turnover in one year, simply by making better hiring decisions to reduce training costs (Chapter 6). In addition, I ve retained these important 12th edition features. Evidence-Based Human Resource Management illustrates why and how managers base human resource decisions on measurable, data-based evidence. Improving Productivity Through HRIS demonstrates how managers use technology to improve the productivity of HR. Managing the New Workforce illustrates the skills managers need to manage today s diverse employees. Previous editions of this textbook were the first to provide specific, actionable explanations and illustrations showing how to use devices such as the HR Scorecard process (explained fully in Chapter 3) to measure HRs effectiveness in achieving the company s strategic aims. In this 13th edition, a continuing Hotel Paris case at the end of each chapter gives readers practice in applying strategic human resource management in action. Coverage of the core concepts of strategic HR appears in Chapter 3. Video Cases To provide professors, students, and practicing managers with a richer and more flexible textbook, I have incorporated 18 new video cases at the end of the book s five parts. The in-book video cases provide a basis for in-class discussion of the videos available to adopters; I reviewed the videos and wrote the questions. Comprehensive Cases To continue with the theme of a richer, more flexible textbook, professors, students, and practicing managers will find I ve again included five comprehensive cases in an appendix at the end of the book. I personally wrote the five comprehensive cases to provide students and faculty with an opportunity to discuss and apply the book s concepts and techniques by addressing more comprehensive and realistic case-based issues. SHRM HRCI Review Questions The profession of HR management is becoming increasingly demanding. Responding to these new demands, thousands of HR managers have passed the various certification exams offered by the Human Resource Certification Institute (HRCI), thus earning the designations Professional in HR (PHR), Senior Professional in HR (SPHR), and Global Professional in HR (GPHR) (as well as a special exam for California HR professionals). XXIV PREFACE This edition again contains, in each chapter, an HRCI-related exercise students can use to apply their knowledge of that chapter s material within the HRCI exam context, as well as a comprehensive listing of the topics that these exams address, in a HRCI guidelines appendix. SUPPLEMENTS Instructor Supplements Instructors can access downloadable supplemental resources by signing into the Instructor Resource Center at www.pearsonhighered.com/educator. It gets better. Once you register, you will not have additional forms to fill out or multiple user names and passwords to remember to access new titles and/or editions. As a registered faculty member, you can log in directly to download resource files and receive immediate access and instructions for installing Course Management content to your campus server. Need help? Our dedicated Technical Support team is ready to assist instructors with questions about the media supplements that accompany this text. Visit http://247pearsoned.custhelp.com/ for answers to frequently asked questions and toll-free user support phone numbers. The following supplements are available to adopting instructors. INSTRUCTOR S MANUAL This comprehensive supplement provides extensive instructional support. The instructor s manual includes a course planning guide and chapter guides for each chapter in the text. The chapter guides include a chapter outline, lecture notes, answers to discussion questions, definitions to key terms, and references to the figures, tables, cases. The instructor s manual also includes a video guide. TEST ITEM FILE The test item file contains approximately 110 questions per chapter including multiple-choice, true/false, and short-answer/essay-type questions. Answers are provided for all questions along with difficulty ratings. In addition, the Test Item File includes questions that are tagged to Learning Objectives and to AACSB Learning Standards to help measure whether students are grasping the course content that aligns with AACSB guidelines. TESTGEN SOFTWARE Pearson Education s test-generating software is available from www.pearsonhighered.com/irc. The software is PC/MAC compatible and preloaded with all of the Test Item File questions.You can manually or randomly view test questions and drag and drop to create a test. You can add or modify test-bank questions as needed. All of our TestGens are converted for use in Blackboard and WebCT and are available for download from www.pearsonhighered.com/irc. BLACKBOARD/WEBCT BlackBoard and WebCT Course Cartridges are available for download from www.pearsonhighered.com/irc. These standard course cartridges contain the Instructor s Manual, TestGen, Instructor PowerPoints, and when available, Student Powerpoints and Student Data Files. INSTRUCTOR POWERPOINT PRESENTATION This presentation includes basic outlines and key points from each chapter. It includes figures from the text but no forms of rich media, which makes the file size manageable and easier to share online or via email. VIDEOS ON DVD Adopters can access the 18 videos referenced in the partending cases, as well as 10 additional videos, on the 2013 Human Resource Management Video Library DVD. These videos have been produced to depict realworld HRM issues and give students a taste of the multi-faceted nature of HRM in real companies. PREFACE XXV Student Supplements MYMANAGEMENTLAB MyManagementLab (www.mymanagementlab.com) is an easy-to-use online tool that personalizes course content and provides robust assessment and reporting to measure student and class performance. All the resources you need for course success are in one place flexible and easily adapted for your course experience. COURSESMART ETEXTBOOKS ONLINE CourseSmart eTextbooks were developed for students looking to save on required or recommended textbooks. Students simply select their eText by title or author and purchase immediate access to the content for the duration of the course using any major credit card.With a CourseSmart eText, students can search for specific keywords or page numbers, take notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information or to purchase a CourseSmart eTextbook, visit www.coursesmart.com. XXVI PREFACE