The Relationship Engine

Author: Ed Wallace
Publisher: AMACOM
ISBN: 0814437141
Format: PDF, Docs
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Because relationships drive results . . . Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for granted. They shouldn't. Research reveals that these core relationships are often the weakest...and can prove more vital than missed networking opportunities. Whether working with employees or associates, vendors or customers, The Relationship Engine gives you the tools you need to become an intentional, masterful relationship-builder. The book helps you establish common ground, focus on collaboration instead of command, put people before process, demonstrate worthy intent, and make every interaction matter. This insightful and practical guide includes: A powerful RQ Assessment designed to measure and evaluate business relationships * A Relational Agility Action Planner * Lateral and vertical relationship strategy templates * And more Even the best-laid strategic plans are worthless without caring, real-life connections. It's time to invest in the bonds that will drive sustainable success.

Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age

Author: Brown Sr., Michael A.
Publisher: IGI Global
ISBN: 1522541691
Format: PDF, ePub, Mobi
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Digital collaboration is abundant in today’s world, but it is often problematic and does not provide an apt solution to the human need for comprehensive communication. Humans require more personal interactions beyond what can be achieved online. Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age is a collection of innovative studies on the methods and applications of comparing online human interactions to face-to-face interactions. While highlighting topics including digital collaboration, social media, and privacy, this book is a vital reference source for public administrators, educators, businesses, academicians, and researchers seeking current research on the importance of non-digital communication between people.

Wie man Freunde gewinnt

Author: Dale Carnegie
Publisher: S. Fischer Verlag
ISBN: 3104031479
Format: PDF, Mobi
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Dieses Buch zeigt Ihnen: - wie man Freunde gewinnt - wie man auf neuen Wegen zu neuen Zielen gelangt - wie man beliebt wird - wie man seine Umwelt beeinflußt - wie man mehr Ansehen erlangt - wie man im Beruf erfolgreicher wird - wie man Streit vermeidet - wie man ein guter Redner und brillanter Gesellschafter wird - wie man den Charakter seiner Mitmenschen erkennt - wie man seine Mitarbeiter anspornt und vieles mehr...

Marketing 2016

Author: William M. Pride
Publisher: Cengage Learning
ISBN: 1305445821
Format: PDF, Mobi
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Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, and updated learning objectives. Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Nicely Said

Author: Nicole Fenton
Publisher: New Riders
ISBN: 0133818438
Format: PDF, ePub
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Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs • Find your voice and adapt your tone for the situation • Build trust and foster relationships with readers • Make a simple style guide “Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.” (—Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy

The Social Wave Why Your Business is Wiping Out with Social Media and How to Fix It

Author: Starr Hall
Publisher: Entrepreneur Press
ISBN: 1599184230
Format: PDF, Kindle
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Don’t Sink in the Sea of Social Media—Succeed Presenting a dynamic look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves. Includes: The latest strategies for 25 of today’s hottest industries revealing 5 proven tips for each Social Site Comparison—a complete review of strengths, weaknesses, and added values Wave Tips—common social media problems and mistakes and proven fixes Hidden Treasures—the best online sites and resources you’re not using (yet) Case studies illustrating victories and shipwrecks—learn what works and what will sink you Plus, gain access to Starr’s Social Profit Chart and The Social Wave Support Blog "If you want to learn active, proper social media strategies without the noise, this is the book that filters the best ways to successful metrics. Period." -Charlie Walk, former president of Sony/Epic "Starr Hall provides the key insights for understanding the relevance and necessity of this new dynamic of basic existence- social media; like a handbook for the caveman to understand the power of fire." -Wes Stevens, CEO of VOX Inc., a lifestyle and social media agency and production company "The Social Wave is brilliant and insightful and gave me even more information on how to connect with the masses. Quite honestly, I love it!" -Jill Zarin, The Real Housewives of New York, Entrepreneur, Philanthropist Coached by Starr, learn how to stay on top of the rising swell of social media, ride today’s social media wave, and prepare to catch the next big one.

The Elysian Fields of Information Technology a People Path to Technological Value

Author: Mark K. Allen
Publisher: Mark K. Allen
ISBN: 0578001322
Format: PDF, ePub, Mobi
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A Must-Have Reference for both Business and IT Professionals! - Discover and Deal with how IT works in the real world - Understand Information People and what makes them tick - Build and maintain powerful and positive relationships between the Business and IT that move your Business forward - Create and manage effective IT teams that get the job done on time, within budget, and increase company revenue - Understand and manage the Business Politics of IT - Make sense of Business Technology and have it work for you - Get familiar with new methodologies that are influencing the future of technology - Learn to avoid the pitfalls that result in IT project failures and waste money - Inspire Business teams to focus on obtaining the unfair advantage in their industry through the intelligent and managed use of technology - Discover how to use meaningful technology to improve the quality of life of everyone who wants and needs it

Besser als der Zufall

Author: Clayton M. Christensen
Publisher: Plassen Verlag
ISBN: 3864705029
Format: PDF, ePub, Mobi
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Produkte werden technisch immer ausgefeilter, es gibt Dutzende verschiedene Versionen, aus denen der Kunde wählen kann. Trotzdem liegen sie wie Blei in den Regalen. Warum? Hersteller beachten nicht, welchen "Job" ein Produkt oder auch eine Dienstleistung für den Kunden erfüllen soll. Clayton M. Christensen liefert mit dem "Jobs to Be Done"-Ansatz eine umfassende Theorie, wie man die Wünsche der Kunden erkennt und in den eigenen Produkten oder Dienstleistungen umsetzt. Er zeigt die praktische Anwendung und welche Auswirkungen die Methode auf Organisationsstrukturen und Führungsentscheidungen hat. So wird Innovation von der reinen Glückssache zu einem planbaren Prozess, der Unternehmen den entscheidenden Marktvorteil bringt.

Connecting

Author: Dr Bill Saleebey
Publisher: Believe Publishing
ISBN:
Format: PDF, Mobi
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How and why do people connect? This is the premise behind this in-depth look into the world of business networking which exposes the psychological nature behind human interaction. Tapping extensive personal experience and numerous examples, Dr. Saleebey reveals the keys to becoming a successful networker by sharing his holistic approach to making connections or "networking as a way of life." Whether you are seasoned veteran or just beginning, this book will help you move beyond the name tag when making connections so that you begin to build and maintain long-term mutually beneficial relationships. Major Topics Include: * CREATING A POSITIVE IMPRESSION * NONVERBAL COMMUNICATION * GROUP DYNAMICS * NETWORKING ONLINE USING SOCIAL MEDIA * GETTING TO CENTERS OF INFLUENCE * PERSONALITY TYPES AND NETWORKING * FOLLOW-UP TECHNIQUES * HOW TO MAKE MUTUALLY BENEFICIAL CONNECTIONS

Smartcuts

Author: Shane Snow
Publisher: GABAL Verlag GmbH
ISBN: 3956232372
Format: PDF, ePub, Mobi
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In SMARTCUTS nimmt der New Yorker Journalist Shane Snow das unkonventionelle Verhalten diverser Overachiever der Geschichte unter die Lupe: Menschen und Unternehmen, die in unwahrscheinlich kurzer Zeit unglaubliche Dinge zuwege bringen. Und er zeigt, wie jeder von uns mit »Smartcuts« seine Gewohnheiten überdenken und seinen Erfolg beschleunigen kann. Warum ziehen manche Unternehmen in wenigen Monaten Millionen Kunden an, während andere floppen? Wie schafften es Alexander der Große, YouTube-Phänomen Michelle Phan und Tonight-Show-Moderator Jimmy Fallon, sich in kürzerer Zeit an die Spitze zu katapultieren, als die meisten von uns auf die nächste bescheidene Gehaltserhöhung warten müssen? Wie setzen sich schnell wachsende Unternehmen, Weltklasse-Herzchirurgen und Underdog-Vermarkter von der Masse ab? In allen Bereichen gibt es Querdenker, die wie Computerhacker neue und bessere Wege finden, um Erstaunliches zu bewerkstelligen. Seit jeher werden die größten Erfolge von jenen Menschen errungen, die sich weigern, den ausgetretenen Pfaden zu folgen, und sich über die Norm hinwegsetzen. In SMARTCUTS widerlegt Snow so manches vermeintliches Erfolgsrezept; er zeigt, warum es zwecklos ist, die »Mühlen zu durchlaufen«, warum Schulkinder keine Multiplikationstabellen auswendig zu lernen brauchen und warum es einfacher ist, ein großes anstelle eines kleinen Unternehmens aufzubauen. SMARTCUTS berichtet von Innovatoren, die es gewagt haben, anders zu arbeiten, und bietet Ihnen praktische Tipps. Sie lernen, wie Sie unternehmerische und technologische Begriffe auf den Erfolg anwenden können und wie auch Sie durch Nachahmung Ihren Wettbewerbern den Rang ablaufen, Ihr Unter nehmen wachsen lassen und Gesellschaftsprobleme schneller lösen können, als Sie es für möglich gehalten hätten.