The Routledge Handbook of Strategic Communication

Author: Derina Holtzhausen
Publisher: Routledge
ISBN: 1136207120
Format: PDF
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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Organisationskommunikation und Public Relations

Author: Ansgar Zerfaß
Publisher: Springer-Verlag
ISBN: 3531189611
Format: PDF, ePub, Mobi
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Der Band diskutiert das Verhältnis von Konzeptionen der Organisationskommunikation und Public Relations. Public Relations wird in der Regel als spezifische Form oder Funktion der Kommunikation einer Organisation verstanden. Dennoch lassen sich PR-Praxis und selbst PR-Forschung betreiben, ohne dass ein expliziter Bezug auf Theorien und Konzepte der Organisation genommen werden müsste. Der Sammelband schließt diese Lücke, indem die Entwicklungslinien von PR-Theorien und Organisationskommunikation offengelegt, neue Ansätze zur Kombination beider Richtungen präsentiert und Untersuchungsfelder sowie empirische Zugänge zur internen Kommunikation von Organisationen vorgestellt werden.

Rhetorik und Stilistik Rhetoric and Stylistics Halbband 1

Author: Ulla Fix
Publisher: Walter de Gruyter
ISBN: 3110211408
Format: PDF, Kindle
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The series Handbooks of Linguistics and Communication Science is designed to illuminate a field which not only includes general linguistics and the study of linguistics as applied to specific languages, but also covers those more recent areas which have developed from the increasing body of research into the manifold forms of communicative action and interaction.

The Routledge Handbook of Critical Public Relations

Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1317918851
Format: PDF, ePub
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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

The Routledge Handbook of Environment and Communication

Author: Anders Hansen
Publisher: Routledge
ISBN: 1134521316
Format: PDF, Mobi
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This Handbook provides a comprehensive statement and reference point for theory, research and practice with regard to environment and communication, and it does this from a perspective which is both international and multi-disciplinary in scope. Offering comprehensive critical reviews of the history and state of the art of research into the key dimensions of environmental communication, the chapters of this handbook together demonstrate the strengths of multi-disciplinary and cross-disciplinary approaches to understanding the centrality of communication to how the environment is constructed, and indeed contested, socially, politically and culturally. Organised in five thematic sections, The Routledge Handbook of Environment and Communication includes contributions from internationally recognised leaders in the field. The first section looks at the history and development of the discipline from a range of theoretical perspectives. Section two considers the sources, communicators and media professionals involved in producing environmental communication. Section three examines research on news, entertainment media and cultural representations of the environment. The fourth section looks at the social and political implications of environmental communication, with the final section discussing likely future trajectories for the field. The first reference Handbook to offer a state of the art comprehensive overview of the emerging field of environmental communication research, this authoritative text is a must for scholars of environmental communication across a range of disciplines, including environmental studies, media and communication studies, cultural studies and related disciplines.

Handbook of Health Communication

Author: Teresa L. Thompson
Publisher: Routledge
ISBN: 0805838570
Format: PDF, Kindle
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This handbook brings together the entire corpus of work available at the time of writing related to the study of health communication. It constitutes an effort to educate those new to this area, summarize work for those already learned in the area, and promote future research.

Organizational Crisis Communication

Author: Finn Frandsen
Publisher: SAGE
ISBN: 1473933919
Format: PDF, ePub, Mobi
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When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena A series of important international case studies and case examples in each chapter. Suitable for students studying crisis communication modules on corporate communication, public relations, and management and organization studies courses.

Media Control

Author: Noam Chomsky
Publisher: Piper ebooks
ISBN: 349296253X
Format: PDF, Kindle
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Nicht erst im Irakkrieg spielten die US-Massenmedien eine fatale Rolle als Propagandainstrumente der Außenpolitik. Noam Chomsky, einer der wichtigsten Querdenker der USA, wirft den Medien vor, unbequeme Tatsachen bereitwillig zu verschleiern und die Verbrechen des »Feindes« wie mit der Lupe zu betrachten. Obwohl sie keiner direkten staatlichen Kontrolle unterliegen, verstehen sich die Massenmedien in den USA nicht als kritische Gegner, sondern als Partner der Regierung und ihrer hegemonialen Ziele.

Theorie der Public Relations

Author: Manfred Rühl
Publisher: Springer-Verlag
ISBN: 3322889637
Format: PDF
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Public Relations hat als Kommunikationsform in modernen Gesellschaften eine kaum zu überschätzende Bedeutung. Um so erstaunlicher ist, daß es bisher an fundierten Analysen und vor allem an einer theoretischen Grundlegung der PR mangelt. Die Autoren untersuchen zunächst die interdisziplinär-methodische Herkunft der Terminologie. Sie überprüfen die relevanten Forschungsergebnisse im Rahmen der verschiedenen Kommunikations-, Handlungs-, Organisations- und Entscheidungstheorien. Zusammenfassend wird sodann PR als theoretische Einheit konzipiert, wobei die Akzente auf der gesamtgesellschaftlichen Funktion, den Leistungen in Teilsystemen und den organisatorischen Aufgaben der PR liegen.