The SAGE Handbook of Social Media Research Methods

Author: Luke Sloan
Publisher: SAGE
ISBN: 1473987970
Format: PDF
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The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.

The SAGE Handbook of Social Media

Author: Jean Burgess
Publisher: SAGE
ISBN: 1473995795
Format: PDF, Mobi
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The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains

The SAGE Handbook of Social Network Analysis

Author: John Scott
Publisher: SAGE
ISBN: 1446250113
Format: PDF, Kindle
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This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: Network theory Interdisciplinary applications Online networks Corporate networks Lobbying networks Deviant networks Measuring devices Key Methodologies Software applications. The result is a peerless resource for teachers and students which offers a critical survey of the origins, basic issues and major debates. The Handbook provides a one-stop guide that will be used by readers for decades to come.

The SAGE Handbook of Social Media Research Methods

Author: Luke Sloan
Publisher: SAGE
ISBN: 1473987210
Format: PDF, ePub
Download Now
The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data', from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.

The SAGE Handbook of Social Marketing

Author: Gerard Hastings
Publisher: SAGE
ISBN: 144625447X
Format: PDF, Mobi
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For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

The SAGE Handbook of Online Research Methods

Author: Nigel G Fielding
Publisher: SAGE
ISBN: 1473959306
Format: PDF, Kindle
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Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.

Social Network Analysis

Author: John Scott
Publisher: SAGE
ISBN: 152641225X
Format: PDF, Mobi
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With a new chapter on social media, new worked examples, and better addressing the needs of the newcomer (whilst still remaining authoritative), this Fourth Edition continues to be an invaluable resource in introducing readers to the theories and techniques of social network analysis

The SAGE Handbook of Digital Journalism

Author: Tamara Witschge
Publisher: SAGE
ISBN: 1473955076
Format: PDF, ePub, Docs
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The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.

The SAGE Handbook of Public Relations

Author: Robert L. Heath
Publisher: SAGE Publications
ISBN: 1506319130
Format: PDF, Kindle
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

The SAGE Handbook of Social Gerontology

Author: Dale Dannefer
Publisher: SAGE
ISBN: 1446248399
Format: PDF
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"This SAGE Handbook integrates basic research on social dimensions of aging. It presents programmatic applications of research in areas not often seen in Handbooks including imprisonment, technology and aging, urban society aged, and elderly migration. The authors constitute a Who's Who of international gerontology, and the focus on globalization and aging is unique among Handbooks today. This Handbook should be in the library of every social gerontologist." - Vern L. Bengtson, Professor of Gerontology, University of Southern California This volume reflects the emergence of ageing as a global concern, including chapters by international scholars from Asia, Australasia, Europe and North America. It provides a comprehensive overview of key trends and issues in the field, drawing upon the full range of social science disciplines. The Handbook is organized into five parts, each exploring different aspects of research into social aspects of ageing: Disciplinary overviews: summaries of findings from key disciplinary areas within social gerontology. Social relationships and social differences: explores area like social inequality, gender, religion, inter-generational ties, social networks, and friendships. Individual characteristics and change in later life: examines different aspects of individual aging, including self and identity, cognitive processes, and bio-social interactions and their impact on physical and psychological aging. Comparative perspectives and cultural innovations: topics include ageing and development, ageing in a global context, migration, and cross-cultural perspectives on grandparenthood. Policy issues: covering policy concerns such aslong-term care, technology and older people, end of life issues, work and retirement, and the politics of old age. This will be essential reading for all students, researchers and policy-makers concerned with the major issues influencing the lives of older people across the globe.