The SEO Battlefield

Author: Anne Ahola Ward
Publisher: "O'Reilly Media, Inc."
ISBN: 1491958324
Format: PDF, Mobi
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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results. Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization. Perform keyword goals and research, and spot search trends Understand the motivation and creativity of the SEO mindset Run a campaign to generate traffic and measure the results Use mobile and platform-agnostic strategies for search growth Demonstrate the value of your search marketing efforts Include web development in your SEO program—everything from quick updates to UX/UI strategy Learn the sweetest way to run and report on an search program

The SEO Battlefield

Author: Anne Ahola Ward
Publisher: "O'Reilly Media, Inc."
ISBN: 1491958340
Format: PDF, ePub
Download Now
Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results. Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization. Perform keyword goals and research, and spot search trends Understand the motivation and creativity of the SEO mindset Run a campaign to generate traffic and measure the results Use mobile and platform-agnostic strategies for search growth Demonstrate the value of your search marketing efforts Include web development in your SEO program—everything from quick updates to UX/UI strategy Learn the sweetest way to run and report on an search program

The Seo Battlefield

Author: Anne Ahola Ward
Publisher: O'Reilly Media
ISBN: 9781491958377
Format: PDF, ePub
Download Now
If you want to establish an ongoing SEO program with the goal of increased traffic and search prominence, this practical step-by-step guide will help you understand SEO methodology and then show you how to put those theories into practice. You’ll learn how to solve the problem of establishing SEO programs from the development perspective. Companies often turn to expensive tools and leisurely consultants for building SEO programs. With the advice in this book, you’ll be able to design the program you want without having to pay for unnecessary resources.

Win the Game of Googleopoly

Author: Sean V. Bradley
Publisher: John Wiley & Sons
ISBN: 1119002583
Format: PDF, Docs
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Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.

Succesful SEO and Search Marketing in a Week

Author: Nick Smith
Publisher: Teach Yourself
ISBN: 9781444185942
Format: PDF, ePub
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Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do Monday: Learn about your competition and target audience, and organize your website's structure Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs Saturday: Increase your online presence with search marketing

Drupal 8 SEO

Author: Ben Finklea
Publisher: BookBaby
ISBN: 1946017019
Format: PDF, Mobi
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Drupal 8 is great for SEO...if you know which modules to install and exactly how to configure them. That's where Drupal 8 SEO comes in. With over 150 images to guide you every step of the way, this book delivers the knowledge you need to get your site listed and ranking high in the search engines. Learn how to Search Engine Optimize your Drupal 8 website with this visual, step-by-step guide. Get the exact modules, settings, and configurations your site needs to get the best possible rankings in Google and other search engines. Drupal 8 SEO is a brand new offering from Ben Finklea that will teach marketers and developers what's needed to make Drupal 8 deliver perfectly optimized web pages. Generate traffic, leads, and revenue like never before with Drupal. Created to accompany the Drupal 8 SEO Checklist module, this book takes you through the exact steps that Ben has used for years to get top results for both national brands and small companies. It explains the SEO process created by the experts at Drupal SEO agency, Volacci, and how it can be used by any organization large or small to grow traffic, leads, and revenues. The process covers: • Drupal 8 SEO Checklist • Tools to do SEO faster • Redirects • URLs and paths • Title tags and Metatags • XML Sitemaps • Setting up Google Analytics the right way • Schema.org for enhanced Google listings • Better internal linking • Validating HTML and CSS • Fixing broken incoming links • Page-by-page keyword optimization • Figuring out what worked in Google • How to secure and speed up Drupal for higher rankings • Mobile ranking with AMP • Social link building with AddToAny • ...and more! Heavy on how-to and light on long explanations, this book is for the marketer or site owner who wants to hit the ground running without a lot of reading or time spent learning SEO basics. With over 150 images to guide you every step of the way, Drupal 8 SEO delivers the knowledge you need to get your site listed and ranking high in the search engines. Reviews of Ben Finklea's previous book: "4.9 out of 5 stars." –Amazon.com "You don't need to be a programmer or SEO specialist to follow the steps outlined in the book and get results. It's very easy to understand and implement." "The book is a perfect guide to optimize your Drupal site for the search engines. It reviews modules, techniques, and suggests lots of tips for the best SEO implementations and configurations." "My site went from invisible to getting rankings in Google, Yahoo and Bing as soon as it was indexed. Wa-pow! Awesome!" "Best place to find Drupal-specific SEO advice" "Ben explains SEO in a very easy to understand manner." "I had tried several SEO websites and tools, but this book explains everything so well, and clears up much of what I had read about SEO or watched on YouTube." "I was really impressed with the practical and helpful "how to" approach of this book. A lot of authors (myself included) can't help but get preachy at times. But Ben manages to avoid that trap and stays laser-focused on his topic and providing concrete guidance for exactly how to optimize your site." Praise for Ben's work at Volacci: "Ben's SEO Checklist module helped me and thousands of developers navigate the vast module ecosystem and configure our websites for optimum search ranking and conversions. His [previous] book...taught us to go beyond configuration to help our customers craft effective SEO strategies." --Travis Carden, Acquia (via Linkedin) "Ben is THE expert when it comes to Drupal SEO. He literally wrote the book. He is constantly researching and testing new techniques. In the seven years that we worked together, we built dozens of highly successful marketing campaigns for companies of all sizes." --Eric Wagner, FFW (via Linkedin) Ben's SEO knowledge is outstanding. He understands the many aspects of SEO and knows how to make all of them work together to achieve the results you want. --Eric Mandel, Blackmesh

Humans Need Not Apply

Author: Jerry Kaplan
Publisher: Yale University Press
ISBN: 0300216416
Format: PDF
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After billions of dollars and fifty years of effort, researchers are finally cracking the code on artificial intelligence. As society stands on the cusp of unprecedented change, Jerry Kaplan unpacks the latest advances in robotics, machine learning, and perception powering systems that rival or exceed human capabilities. Driverless cars, robotic helpers, and intelligent agents that promote our interests have the potential to usher in a new age of affluence and leisure — but as Kaplan warns, the transition may be protracted and brutal unless we address the two great scourges of the modern developed world: volatile labor markets and income inequality. He proposes innovative, free-market adjustments to our economic system and social policies to avoid an extended period of social turmoil. His timely and accessible analysis of the promise and perils of artificial intelligence is a must-read for business leaders and policy makers on both sides of the aisle.

Killing Giants

Author: Stephen Denny
Publisher: Penguin
ISBN: 9781101476215
Format: PDF, Docs
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Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging. Despite having a far smaller marketing budget than their competitors, Method connected with a substantial minority of people who wanted to "buy green" but who also wanted high-quality products. Marketing expert Stephen Denny argues that, like Method, any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant- killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make the painful but necessary changes to stay competitive. By the time they notice that slingshot, they're already keeling over. During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries- from software to cosmetics to aviation-for their most powerful techniques. Our need to work smarter, with fewer resources, isn't dependent on the state of the economy or on any sense of stability you think you have in your industry. Denny's ten powerful strategies will help you overcome stale business thinking and bureaucracy. They include: ?Win in the last three feet. Leverage someone else's investment-just be there the moment the customer grabs their wallet. ?Create "thin ice" arguments. Shift the conversation to places where the competition can't-or won't-go. ?Fight unfairly. Learn how the underdog can turn the tables. From the hypercompetitive world of social media to high-stakes business-to- business sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size does matter-the size of the fight in the dog.

Successful SEO and Search Marketing in a Week Teach Yourself

Author: Nick Smith
Publisher: Teach Yourself
ISBN: 9781473610323
Format: PDF, ePub, Docs
Download Now
Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do Monday: Learn about your competition and target audience, and organize your website's structure Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs Saturday: Increase your online presence with search marketing

Content Warfare

Author: Ryan Hanley
Publisher:
ISBN: 9780986369308
Format: PDF, Mobi
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There is a battle taking place online every day. It's not a fight for the fate of the world... just the future of your business. A battle fought with content. A battle far too many businesses are losing. This is Content Warfare. We're here to win the battle for attention. Content Warfare is a work in defiance of mediocre content marketing. For too long, I've watched successful offline companies step into the digital world and implement traditional interruption marketing strategies with boring content and gimmicky sales funnel techniques. These techniques may have worked in 1999, but this 2014. The digital world and the consumers in it have evolved. The online and offline worlds are converging. We can no longer be one thing in the physical world and another online. Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images, allows us to tell our story and connect with our customers in ways that were impossible 15 years ago. We must be authentic, transparent and honest. Abstract concepts, but when harnessed with quality content creation, yield incredible results (as you'll see).