The Smart Marketer s Guide to Google Adwords

Author: Noa Eshed
Publisher:
ISBN: 9781532750984
Format: PDF, Mobi
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The aim of this book is to provide marketers with a detailed and easy to understand explanation on how to create, measure and scale a Google AdWords campaign. We suggest that even if you are working with an agency, you invest a few hours to understanding the basics.On a grand strategic level, this book will help you become a better marketer, focusing on smartly channeling your marketing efforts to platforms where you can track your progress and success.

Ultimate Guide to Google Adwords

Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1599185423
Format: PDF, Mobi
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Google processes nearly 6 billion searches every day--making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords

Optimizing AdWords

Author: Paige Miller
Publisher: Routledge
ISBN: 1317364465
Format: PDF, Mobi
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Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.

80 20 Sales and Marketing

Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613082363
Format: PDF, ePub, Docs
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Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

DigiMarketing

Author: Kent Wertime
Publisher: John Wiley & Sons
ISBN: 1118179129
Format: PDF, ePub, Docs
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"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group

Facebook Marketing

Author: Brian Carter
Publisher: Que Publishing
ISBN: 078974113X
Format: PDF, Mobi
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Describes how to Facebook to advertise a small business's services, products, and events, covering such topics as a profile's basic layout, the use of other social networking sites to promote the page, Internet ads, and Facebook Credits.

Advanced Social Media Marketing

Author: Tom Funk
Publisher: Apress
ISBN: 1430244089
Format: PDF, Docs
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Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.

Blogging for Money

Author: Mark Gray
Publisher: Createspace Independent Publishing Platform
ISBN: 9781727144536
Format: PDF, Docs
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So many bloggers, marketers, and entrepreneur don't really realize how a blog can become a goldmine. They think to blog as a useless and outdated activity to do because they don't comprise that a blog is one of the most available and profitable Sales Tool, and it will remain one of the tops for many years.This dumb belief for which blogging is surpassed is made by thinking blogs like only-text platforms, and it is really stupid. In a blog is possible to integrate all the other performing platforms and group them in a unique and high-marketable space. Of course, this is possible only with the right information and techniques.This updated manual is the result of more than 10 years of experience.Before to be an SEO expert and a writer, Mark Gray is a successful online marketer.So his main focus is obviously about making money exploiting organic and paid traffic.The goal of this practical manual is to help the students who have a blog to finally understand HOW TO MONETIZE IT. What this manual DOESN'T include: - The evolution of Blogging - Because no one cares and it is easily findable online. - How to make a blog Because this is not a geek book. - Not monetizable techniques - Because my students want to make more money and dumb theories do not help. - Not profitable methods - Because my students do not want to lose their time and money. - Pointless information. - Outdated strategies. - Stupid and useless tips. - Everything else does not really work. The really worth approaches are not so much. And study a giant, incomprehensible and full of useless advice volume is not what you need.This smart manual will provide you with all the really practicable steps to get your blog profitable. Before to fight versus your competitors, you are fighting versus algorithms and it is the critical point of all the discussion.If you do what Google, Facebook, and Youtube want to see you will be rewarded.Obviously, If not you do not, and indeed you could be penalized. What this manual includes: - Q&A - To get more awareness and to understand the various terms and acronyms means. - How to choose the Right Target - Based on sellable products. - How to create an High-ROI Campaign - With persuasive copy. - How to really Monetize Blogs - Which path you want to take. - How to build a Marketing Ecosystem - Built on your blog. - How to understand the Metrics - Use data to take decisions. Extra: Understand how to monetize the traffic in the right way and have the highest earnings as possible. (What you have to sell and how) In addition to this first section of the manual, the students will be allowed to access the most advanced and applicable online marketing techniques to exploit Google AdWords and Facebook Business Advanced section: - Create your Community - Maximize the recurring earnings on Facebook. - Select only Profitable Keywords - Generate profiled leads on Google. - Receives an advantage from Mobile Ads - Overcome the competition. - Understand the Retargeting Rules - Keep sell over time. - How to do an A/B Testing - Improve every campaign. - Create a Lookalike Audience - Refine your target to minimize Cost-per-Lead. - Increase the Conversion Rates - Educate and persuade your prospects. Buy the Paperback version of this book, and get the Kindle eBook version included for FREE

A B Testing

Author: Dan Siroker
Publisher: Wiley
ISBN: 9781118536094
Format: PDF
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How Your Business Can Use the Science That Helped Win the White House "Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart, valuable, and proves just how indispensable A/B testing is today." —MARISSA MAYER, CEO of Yahoo! "Finally, a book on A/B testing and digital optimization that I will eagerly hand out to my clients! It's approachable, not overly technical, and is actually full of real-world examples of testing in action that provide the inspiration for testing that is so badly needed in most companies." — CALEB WHITMORE, founder and CEO, Analytics Pros; coauthor of Performance Marketing with Google Analytics "A practical and readable guide to get the most out of your online marketing tests. Get it before your competitors do!" — Tim Ash, CEO, SiteTuners; bestselling author of Landing Page Optimization; and chair of Conversion Conference "Here's the secret to magnificent marketing success: 1. Create a hypothesis. 2. Test it. 3. Be less wrong! In our immensely complex business world, if your organization is not structured to be less wrong every day, your failure is guaranteed. Ready to be less wrong but don't know how? Let Dan and Pete teach you!" — Avinash Kaushik, author of Web Analytics 2.0; Digital Marketing Evangelist, Google "Savvy marketers have long known that A/B testing is a great way to optimize marketing and generate more revenue. But for too long, it has been considered too hard and complicated for most marketers to use. A/B Testing: The Most Powerful Way to Turn Clicks into Customers shows marketers at all levels of experience why testing is important—and more importantly, it gives them step-by-step guidance on how to get started and get the best results. I'm giving copies of this to my entire team, and I recommend you do as well!" — Jon Miller, cofounder and VP of Marketing, Marketo "A/B testing that is fast and simple is set to disrupt web measurement and analytics on a massive scale. Every company should be using A/B testing to continuously improve, and anyone who wants to lead the charge on this revolution within their organization will benefit from reading this book." — Amy Chang, former Global Head of Product, Google Analytics "Much like the prescriptive writing guide The Elements of Style by Strunk and White, A/B Testing is simple in its construction and design, but deceptively powerful and comprehensive in its message and breadth. This book is sure to be the foundational and prescriptive guide to optimization testing." — Khai Tran, Senior Manager, Product—Online Video Products & Platforms, Disney/ABC Television Group