The Smarter Startup

Author: Neal Cabage
Publisher: New Riders
ISBN: 0133372731
Format: PDF, ePub, Docs
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Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss: Why some entrepreneurs are luckier than others How to anticipate success or failure before you begin Why timing is everything for a startup Strategic positioning to beat the competition Building a business that cannot be commoditized Methods for Improving user engagement and profits This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.

Ready Set Startup

Author: Neal Cabage
Publisher: New Riders
ISBN: 9780321905017
Format: PDF, Kindle
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Online startups are exploding and an entire subculture has formed out of this phenomenon. And it shouldn't be a surprise with so much media coverage of billionaire startup founders. Indeed, the dot-com founder is today's rock star, inspiring hundreds of thousands to follow their path. It is now easier to start a business than at any time in history; particularly an online business. The cost and complexity of doing so has fallen precipitously. You no longer need an office, a phone system, a climate controlled room and in many cases, you don’t even need to write a lot of the core software your business will depend upon; just plug into the cloud. And access to capital to grow your business has never been easier; particularly if you’re interested in joining one of the many tech accelerator programs sprouting up across the country. Despite all of these advantages, there are clear challenges that result from this new dynamic. This book addresses these challenges and provides a conceptual framework for solving the problems along the way, helping startup entrepreneurs by smoothing the path and improving their odds of success.

The Smarta Way To Do Business

Author: Matt Thomas
Publisher: John Wiley & Sons
ISBN: 9780857081100
Format: PDF, ePub
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The definitive guide to starting and running a small business The Smarta Way to Do Business is the first definitive handbook for starting a business to bring you advice from real-world entrepreneurs who've been there, and done that. Packed with everything you need to know to start and run a successful business, straight from the UK's leading experts, this is the insider's guide YOU need to build a successful business right NOW. Featuring exclusive interviews with anyone who's anyone in the world of entrepreneurship, including Theo Paphitis, Deborah Meaden, Duncan Bannatyne, Sarah Beeny, Doug Richard, Martha Lane Fox, Caprice, Sahar Hashemi, and more, the book also brings you unique insights from Peter Jones, Mike Clare, Julie Meyer, Rachel Elnaugh and many others! Whether you're just starting out, looking to take your business to the next level or exploring how social media and emerging technologies could boost your customer sales, The Smarta Way to Do Business has the answers you're looking for.

From Idea to Web Startup in 21 Days

Author: Jason Glaspey
Publisher: New Riders Pub
ISBN: 9780321714282
Format: PDF, Kindle
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Learn to create an online business in three short weeks! * *Packed with valuable insights and knowledge, this book delivers a proven workflow for creating an online business. *The real world case study clearly illustrates what can be done and how quickly readers can be on their way to creating a successful business. *highlights rapid, agile development in terms of programming and business models. From Idea to Web Start-up in 21 Days: Creating bacn.com is about creating an online business, complete with offline fulfillment and inventory, in three weeks. By instituting an incredibly short timeline, the author was forced to work hard, but more importantly, smart. This book is the lessons he learned during and after his run from idea to startup. This book highlights rapid, agile development in terms of programming and business models. These rare and highly respected development practices aren't often discussed and showcased as transparently as in From Idea to Web Startup in 21 Days. The book features highly specific techniques and tools that not only show what it takes, but how quickly and efficiently so much can be done on the web. Finally, the book uses real-world examples to illustrate key concepts.

The Startup Owner s Manual

Author: Steve Blank
Publisher: BookBaby
ISBN: 098920054X
Format: PDF, ePub, Docs
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Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you * How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses * How to find Product-Market fit * How to Get, Keep and Grow customers * How to fuel growth with metrics that matter The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company. This book: * Guides startups of all types in their search for a scalable, profitable business model * Explains the 9 deadly sins startups commit most often - and helps you avoid them * Provides separate paths and advice for physical versus web/mobile products * Explains how to test and iterate your company's road to product/market fit * Details strategies and tactics for how to get, keep and grow customers * Teaches a new math for startups -- metrics that matter * Includes detailed checklists at every step of the process ...and provides hundreds of ideas, watch-outs and "how tos" for founders! The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

Retail Rebellion

Author: Nathan Hartnett
Publisher: Createspace Independent Pub
ISBN: 9781479178520
Format: PDF, ePub, Docs
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A step by step guide that tells you how to create your own online retail empire the smart way. How to find a niche market with low competition. How to source the product as cheaply as possible and get around high quantity requirements. How to pay your suppliers safely and what shipping methods to use. What kind of website to build and when to build it. How to use social media including Facebook, Twitter and Pinterest to promote your sites. How to determine pricing. How to improve your conversion rate. How to outsource. How to get good SEO done cheaply and effectively. Nathan and Tessa Hartnett have been successfully building online retail stores since 2006, and share their complete business model with you, so that you can do the same - no matter what your background!

Traction

Author: Justin Mares
Publisher: S Curve Publishing
ISBN: 0976339609
Format: PDF, Docs
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Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

55 Surefire Internet Businesses You Can Start for Under 5000

Author: Melissa Campanelli
Publisher: Entrepreneur Press
ISBN: 1599182610
Format: PDF, Mobi
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Link to Success Choose from 55 of today's hottest internet businesses-all under $5,000! Inspired by the hottest online trends and technology, the experts at Entrepreneur uncover a virtual universe of online opportunities! Discover your online niche, successfully set up your business, reach out to a world-wide customer base, and start raking in extra cash! Choose from a diverse list of 55 surefire internet businesses Spend less than $5,000 on startup Build an effective website using fast, turnkey solutions Use simple online tools to manage day-to-day operations Gain exposure using the latest online techniques including search engine optimization, social media, and affiliate programs Use low-cost, high-impact marketing to drive traffic and capture customers And more You're on target for success-let us help you become a cyber CEO!

Sprint

Author: Jake Knapp
Publisher: Simon and Schuster
ISBN: 150112174X
Format: PDF, ePub
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From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.