On Behalf of the President Presidential Spouses and White House Communications Strategy Today

Author: Lauren A. Wright
Publisher: ABC-CLIO
ISBN: 1440848602
Format: PDF
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White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations. • Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda • Focuses on the communications and public relations role of presidential spouses • Analyzes every documented public speech made by a first lady since 1992 • Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists

Presidential Campaign Communication

Author: Craig Allen Smith
Publisher: Polity
ISBN: 0745646093
Format: PDF, Mobi
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Major textbook introduction to the ways that the people of the US use the process of human communication to select their Presidents. Looks at the function and effects of talk about American presidential politics in everyday life.

Persuasion and Social Movements

Author: Charles J. Stewart
Publisher: Waveland Press
ISBN: 1478610387
Format: PDF, ePub, Docs
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Conflict over moral, religious, social, political, and economic values fuel social movements. People form organized collectivities to promote or to oppose changes in societal norms and values. The steady growth in globalization and access to information have increased the perception of threats to identity, values, and culture. Persuasion and Social Movements provides a solid foundation for understanding how people collectively shape society. The latest edition marks three decades of synthesizing, applying, and extending research and theories about the persuasive efforts of social movements. Historic and current examples illustrate the many facets of social movement persuasion: Persuasion is inherently practical; we can study it most profitably by examining the functions of persuasive acts. Even apparently irrational acts make sense to the actoreffective analysis discovers the reasoning behind the acts. People create and comprehend their world through symbols, and it is people who create, use, ignore, or act on these symbolic creations. Although they remain important in social movement persuasion, speeches are now one of many resources for organizing and carrying out a variety of protests. New technologies have transformed how social movements come into existence, constitute organizations, establish coalitions, pressure institutions, and communicate with a wide variety of audiences. Social movements sometimes sell conspiracy theories to skeptical audiences, justify inherently divisive tactics, and use violence as a rhetorical strategy. Institutions and countermovements have a variety of strategies for resistance.

The SAGE Handbook of Political Communication

Author: Holli A Semetko
Publisher: SAGE
ISBN: 1473971209
Format: PDF, ePub, Docs
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This authoritative and comprehensive survey of political communication draws together a team of the world's leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.

The Clinton presidency

Author: Rachel L. Holloway
Publisher: Praeger Publishers
ISBN:
Format: PDF, Mobi
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This important text is the first to examine the Clinton presidency from a communication perspective. Experts in communication and presidential studies analyze the rhetoric, images, issues, and communication strategies employed by the President, the First Lady, and the administration. From the feel-good town meetings of the campaign to the exuberant days of the inauguration, from the health care "crisis" to the Whitewater scandal and the Republican congressional landslide, this volume attempts to separate image from reality and spin from actuality in the media presidency of William Jefferson Clinton.

Losing Hearts and Minds

Author: Carnes Lord
Publisher: Greenwood Publishing Group
ISBN: 9780275990824
Format: PDF, Kindle
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Analyzes the origin and nature of current problems responsible for the troubled state of American public diplomacy, and proposes a comprehensive set of remedies, focusing on necessary organizational changes within U.S. government.

The White House Speaks

Author: Craig Allen Smith
Publisher: Greenwood Publishing Group
ISBN: 9780275943943
Format: PDF, ePub
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Examines the central role of persuasion in presidential leadership, both from a theoretical and a practical standpoint.

Shut Up and Say Something

Author: Karen Friedman
Publisher: ABC-CLIO
ISBN: 0313385858
Format: PDF, ePub, Docs
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For business people looking to get results and up their income, this book divulges no-nonsense strategies that can turn anyone into a powerful speaker who can overcome challenges and influence the right listeners. * Provides hands-on, easy-to-use tools to help anyone improve their business communication skills * Contains original heartwarming stories, examples, and lessons learned from the author's 20-year career in television news, a run for political office, and advising some of the nation's biggest companies * Every chapter contains topical session examples, stories, "Coaching Notes," "Quick Fixes," and subject-related quotes * The index helps readers easily locate specific topics and references to key terms

Government Communication

Author: Karen Sanders
Publisher: A&C Black
ISBN: 1849665044
Format: PDF
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Government communication is a curiously neglected area of discursive analysis. No considered examination of the subject exists which provides either an account of the contemporary governmental landscape or an explanation of the common and divergent themes on both a domestic and international basis. This volume aims to fill that gap, providing a concise and illuminating case-study based review of government communication. It will be divided into three sections to reflect differences in both geography and political allegiances, scrutinizing continental Europe, Anglo-American traditions and newly emerging democracies. Offering a global and thematic account, it is an indispensable resource for all students of political communication.

Political Campaign Communication

Author: Judith S. Trent
Publisher: Rowman & Littlefield Publishers
ISBN: 144220673X
Format: PDF, ePub
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Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.