The White House Speaks

Author: Craig Allen Smith
Publisher: Greenwood Publishing Group
ISBN: 9780275943943
Format: PDF, Kindle
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Examines the central role of persuasion in presidential leadership, both from a theoretical and a practical standpoint.

Presidential Campaign Communication

Author: Craig Allen Smith
Publisher: Polity
ISBN: 0745646093
Format: PDF, Docs
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Major textbook introduction to the ways that the people of the US use the process of human communication to select their Presidents. Looks at the function and effects of talk about American presidential politics in everyday life.

The Clinton presidency

Author: Rachel L. Holloway
Publisher: Praeger Publishers
ISBN:
Format: PDF, ePub, Docs
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This important text is the first to examine the Clinton presidency from a communication perspective. Experts in communication and presidential studies analyze the rhetoric, images, issues, and communication strategies employed by the President, the First Lady, and the administration. From the feel-good town meetings of the campaign to the exuberant days of the inauguration, from the health care "crisis" to the Whitewater scandal and the Republican congressional landslide, this volume attempts to separate image from reality and spin from actuality in the media presidency of William Jefferson Clinton.

Persuasion and Power

Author: James P. Farwell
Publisher: Georgetown University Press
ISBN: 1589019431
Format: PDF, ePub
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Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, an expert in communication strategy and cyber war who has advised the U.S. SPECIAL OPERATIONS COMMAND and the Department of Defense, and worked nationally and internationally as a media and political consultant, this book examines how colorful figures in history from Julius Caesar to Winston Churchill, Napoleon to Hugo Chavez, Martin Luther to Barack Obama and Ronald Reagan, have forged communication strategies to influence audiences. Mark Twain said that history doesn't repeat itself, but rhymes. In showing how major leaders have moved audiences, Farwell bears out Twain's thesis. Obama and Luther each wanted to reach a mass audience. Obama used social media and the Internet. Luther used the printing press. But the strategic mindset was similar. Hugo Chavez identifies with Simon Bolivar, but his attitude towards the media more closely echoes Napoleon. Caesar used coins to build his image in ways that echo the modern use of campaign buttons. His "triumphs," enormous parades to celebrate military victories, celebrated his achievements and aimed to impress the populace with his power and greatness. Adolph Hitler employed a similar tactic with his torchlight parades. The book shows how the US government's approach to strategic communication has been misguided. It offers a colorful, incisive critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for psychological operations, military information support operations, propaganda, and public diplomacy. Persuasion and Power is a book about the art of communication strategy, how it is used, where, and why. Farwell's adroit use of vivid examples produce a well-researched, entertaining story that illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies.

Leadership Challenge

Author: James M. Kouzes
Publisher: John Wiley & Sons
ISBN: 9783527503742
Format: PDF, ePub
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Through research, interviews and the experience of hundreds of managers, Kouzes and Posner show how leadership can be learned and mastered by all. Readable, interesting, and up-to-date. Highly recommended.--Library Journal.

Eine kurze Geschichte der Menschheit

Author: Yuval Noah Harari
Publisher: DVA
ISBN: 364110498X
Format: PDF
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Krone der Schöpfung? Vor 100 000 Jahren war der Homo sapiens noch ein unbedeutendes Tier, das unauffällig in einem abgelegenen Winkel des afrikanischen Kontinents lebte. Unsere Vorfahren teilten sich den Planeten mit mindestens fünf weiteren menschlichen Spezies, und die Rolle, die sie im Ökosystem spielten, war nicht größer als die von Gorillas, Libellen oder Quallen. Vor 70 000 Jahren dann vollzog sich ein mysteriöser und rascher Wandel mit dem Homo sapiens, und es war vor allem die Beschaffenheit seines Gehirns, die ihn zum Herren des Planeten und zum Schrecken des Ökosystems werden ließ. Bis heute hat sich diese Vorherrschaft stetig zugespitzt: Der Mensch hat die Fähigkeit zu schöpferischem und zu zerstörerischem Handeln wie kein anderes Lebewesen. Anschaulich, unterhaltsam und stellenweise hochkomisch zeichnet Yuval Harari die Geschichte des Menschen nach und zeigt alle großen, aber auch alle ambivalenten Momente unserer Menschwerdung.

Scrutinizing Argumentation in Practice

Author: Frans H. van Eemeren
Publisher: John Benjamins Publishing Company
ISBN: 9027268088
Format: PDF, Kindle
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Scrutinizing Argumentation in Practice contains a selection of papers reflecting upon the use of argumentation in real life contexts. The first five sections are devoted to argumentation in a specific institutional context: scientific controversies, argumentation in politics, argumentation in a legal context, argumentation in education, argumentation in an interpersonal context. The last section deals with strategic maneuvering as a vital concept in studying argumentation in practice. The contributors are: Francesco Arcidiacono, Michael J. Baker, Sarah Bigi, Marina Bletsas, Stephanie Breux, William O. Dailey, Marianne Doury, Claudio Duran, Frans H. van Eemeren, Lindsay M. Ellis, Jeanne Fahnestock, Eveline T. Feteris, Bart Garssen, Anca Gâţă, Salma I. Ghanem, Sara Greco, Edward A. Hinck, Robert S. Hinck, Shelly S. Hinck, Henrike Jansen, Takayuki Kato, Susan L. Kline, Pascale Mansier, Bert Meuffels, Celine Miserez-Caperos, D’Arcy Oaks, Sachinidou Paraskevi, Anne-Nelly Perret-Clermont, H. José Plug, Takeshi Suzuki, and David Zarefsky.

Das politische Gehirn

Author: Drew Westen
Publisher: Suhrkamp Verlag
ISBN: 3518772104
Format: PDF, ePub, Mobi
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»Das interessanteste und informativste Buch über Politik, das ich seit Jahren gelesen habe.« Bill Clinton Seit der Aufklärung gehen wir davon aus, daß Menschen sich bei politischen Entscheidungen in erster Linie von rationalen Kosten-Nutzen-Kalkulationen leiten lassen. Der Psychologe Drew Westen stellte diese Überzeugung mit einer Reihe spektakulärer Experimente in Frage. Er konnte zeigen, daß Emotionen, etwa vor Wahlen, eine mindestens ebenso wichtige Rolle spielen. Diesen Gedanken entfaltet Westen anhand zahlreicher Beispiele aus der jüngeren US-Wahlkampfgeschichte in seinem Buch »Das politische Gehirn«; auch hierzulande wächst seitdem in Politik und Wissenschaft das Interesse an der Bedeutung der Emotionen. Die deutsche Ausgabe enthält neben den zentralen Kapiteln des US-Bestsellers ein ausführliches Interview, in dem Westen sich mit der Kritik an seinem Ansatz, mit der Politik Barack Obamas und der Situation in anderen Ländern auseinandersetzt.