The World Wide Web

Author: Mark Handley
Publisher: Routledge
ISBN: 1317367219
Format: PDF, ePub, Mobi
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Originally published in 1995. The WWW, a global information system which revolutionized the world of information search and browsing via the Internet, was a new phenomenon in the 1990s. This book acted as an authoritative introduction to the concepts and design. It includes a brief history of the origin of the www and information on running pages in HTML as well as specific case studies in projects from academic and commercial projects. A fascinating insight into the early days of widespread internet use, this look at a new communication mechanism showcases the discussions underway at the time about the uses and future of the www.

The State of Palestine

Author: Maria Lorca-Susino
Publisher: Routledge
ISBN: 1317161416
Format: PDF, Docs
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The Palestinian national movement reached a dead end and came close to disintegration at the beginning of the present century. This critical analysis of internal Palestinian politics in the West Bank traces the re-emergence of the Palestinian Authority's established elite in the aftermath of the failed unity government and examines the main security and economic agendas pursued by them during that period. Based on extensive field research interviews and participant observation undertaken across several sites in Nablus and the surrounding area, it provides a bottom-up interpretation of the Palestinian Authority's agenda and challenges the popular interpretation that its governance represents the only realistic path to Palestinian independence. As the first major account of the Palestinian Authority's political agenda since the collapse of the unity government this book offers a unique explanation for the failure to bring a Palestinian state into being and challenges assumptions within the existing literature by addressing the apparent incoherence between mainstream debates on Palestine and the reality of conditions there. This book is a key addition to students and scholars interested in Politics, Middle-Eastern Studies, and International Relations.

The Multimediated Rhetoric of the Internet

Author: Carolyn Handa
Publisher: Routledge
ISBN: 1136257691
Format: PDF, ePub
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This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than just printed text or to images. Digital analysis demands our acknowledgement of digital fusion, a true merging of analytic skills in many media and dimensions. CDs, DVDs, and an Internet increasingly capable of streaming audio and video prove that literacy today means more than it used to, namely the ability to understand information, however presented. Handa considers pedagogy, professional writing, hypertext theory, rhetorical studies, and composition studies, moving analysis beyond merely "using" the web towards "thinking" rhetorically about its construction and its impact on culture. This book shows how analyzing the web rhetorically helps us to understand the inescapable fact that culture is reflected through all media fused within the parameters of digital technology.

Sponsorship in Marketing

Author: T. Bettina Cornwell
Publisher: Routledge
ISBN: 1317810430
Format: PDF, ePub, Mobi
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Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

The Informal Post Socialist Economy

Author: Jeremy Morris
Publisher: Routledge
ISBN: 1135009295
Format: PDF, ePub
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From smugglers to entrepreneurs, blue-collar workers and taxi drivers, this book deals with the multitude of characters engaged in informal economic practices in the former socialist regions. Going beyond a conception of informality as opposed to the formal sector, its authors demonstrate the fluid nature of informal transactions straddling the crossroads between illegal, illicit, socially acceptable and symbolically meaningful practices. Their argument is informed by a wide range of case studies, from Central Europe to the Baltics and Central Asia, each of which is constructed around a single informant. Each chapter narrates the story of a composite person or household that was carefully selected or constructed by an author with long-standing ethnographic research experience in the given field site. Wide in geographical, empirical and theoretical scope, the book uses ethnographic narrative accounts of everyday life to make links between ‘ordinary’ meanings of informality. Challenging reductively economistic perspectives on cross-border trading, undeclared work and other informal activities, the authors illustrate the wide variety of interpretive meanings that people ascribe to such practices. Alongside ‘getting by’ and ‘getting ahead’ in recently marketised societies, these meanings relate to sociality, kinship-ties and solidarity, along with more surprising ‘political’ and moral reasonings.

Explaining Risk Analysis

Author: Michael R Greenberg
Publisher: Taylor & Francis
ISBN: 131729842X
Format: PDF
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Risk analysis is not a narrowly defined set of applications. Rather, it is widely used to assess and manage a plethora of hazards that threaten dire implications. However, too few people actually understand what risk analysis can help us accomplish and, even among experts, knowledge is often limited to one or two applications. Explaining Risk Analysis frames risk analysis as a holistic planning process aimed at making better risk-informed decisions and emphasizing the connections between the parts. This framework requires an understanding of basic terms, including explanations of why there is no universal agreement about what risk means, much less risk assessment, risk management and risk analysis. Drawing on a wide range of case studies, the book illustrates the ways in which risk analysis can help lead to better decisions in a variety of scenarios, including the destruction of chemical weapons, management of nuclear waste and the response to passenger rail threats. The book demonstrates how the risk analysis process and the data, models and processes used in risk analysis will clarify, rather than obfuscate, decision-makers’ options. This book will be of great interest to students and scholars of risk assessment, risk management, public health, environmental science, environmental economics and environmental psychology.

Next Wave Cultures

Author: Anita Harris
Publisher: Routledge
ISBN: 1135909105
Format: PDF, ePub, Mobi
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Whereas once young women’s feminist activism could be easily identified, today this resistance seems obscure, transitory, and disorganized. In Next Wave Cultures, established and emerging scholars provide an interdisciplinary examination of young women’s multilayered lives. This collection demonstrates that young women have new ways of taking on politics and culture that may not be recognizable under more traditional paradigms, but deserve to be identified as socially engaged and potentially transformative nonetheless. Exploring the ways in which girls' various cultural pursuits are tied to identity formation and relate to issues of class, sexuality, ethnicity, religion, ability, and, gender, Next Wave Cultures highlights both the limitations and opportunities afforded by globalization of youth consumer culture. This valuable collection is a necessary read across disciplines—especially to those in the fields of education, gender and cultural studies, sociology, and psychology.

Transgression

Author: Louis Rice
Publisher: Routledge
ISBN: 1317593553
Format: PDF, ePub, Mobi
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Transgression means to 'cross over': borders, disciplines, practices, professions, and legislation. This book explores how the transgression of boundaries produces new forms of architecture, education, built environments, and praxis. Based on material from the 10th International Conference of the AHRA, this volume presents contributions from academics, practicing architects and artists/activists from around the world to provide perspectives on emerging and transgressive architecture. Divided into four key themes – boundaries, violations, place and art practice - it explores global processes, transformative praxis and emerging trends in architectural production, examining alternative and radical ways of practicing architecture and reimagining the profession. The wide range of international contributors are drawn from subject areas such as architecture, cultural geography, urban studies, sociology, fine art, film-making, photography, and environmentalism, and feature examples from regions such as the United States, Europe and Asia. At the forefront of exploring inter-disciplinary and trans-disciplinary research and practice, Transgression will be key reading for students, researchers and professionals with an interest in the changing nature of architectural and spatial disciplines.

Formulation in Psychology and Psychotherapy

Author: Lucy Johnstone
Publisher: Routledge
ISBN: 113504421X
Format: PDF, ePub, Docs
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The first edition of Formulation in Psychology and Psychotherapy caught the wave of growing interest in formulation in a clinical context. This completely updated and revised edition summarises recent practice, research, developments and debates while retaining the features that made the first a leading text in the field. It contains new chapters on personal construct formulation, formulation in health settings, and the innovative practice of using formulation in teams. The book sees formulation as a dynamic process which explores personal meaning collaboratively and reflectively, taking account of relational and social contexts. Two case studies, one adult and one child, illustrate the use of formulation from the perspectives of expert clinicians from six different theoretical positions. The book encourages the reader to take a constructively critical perspective on the many philosophical, professional and ethical debates raised by the process of formulating people’s problems. Among the issues explored are: The social and political context of formulation Formulation in relation to psychiatric diagnosis The limitations of formulation Controversies and debates about formulation This readable and comprehensive guide to the field provides a clear, up to date and thought-provoking overview of formulation from a number of perspectives, essential for clinicians working in all areas of mental health and social care, psychology, therapy and counselling.

A History of Design Institutes in China

Author: Charlie Q. L. Xue
Publisher: Routledge
ISBN: 135135678X
Format: PDF
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A History of Design Institutes in China examines the intricate relationship between design institutes, the state, and, in later periods, the market economy through a carefully situated discussion of significant theoretical and historical issues including socialist utopia, collective and individual design, structural transformation, and architectural exportation, amongst others. It shows how, over the past six decades, China’s design institutes have served the state’s strategy for socialist construction and urbanisation to create socioeconomic and cultural value. Through first-hand research, authors Xue and Ding reveal how the tensions between pragmatism, creativity, collaboration, and resistance have played a crucial role in defining architectural production. Appealing to academics, researchers, and graduate students, this book provides a much-needed contribution to the discourse on architectural history, building practices, and policymaking in contemporary China.