They Say They Want a Revolution

Author: Paul Matthaeus
Publisher: iUniverse
ISBN: 0595298389
Format: PDF, ePub
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Many of those in charge of brand strategies are clueless as to why the old ways of marketing are no longer effective. They continue their Madison Avenue crusades with disingenuous fervor. Plan their strategies with reach and frequency projections and then continue to target their audiences with 30-second sound bites. Yet they're mystified, unable to explain how it is they execute flawlessly, but still their market share declines. From 1996 to 2000, the Big Three automotive companies increased their marketing cost per vehicle by 87 percent. Yet, their combined market share dropped by more than four percentage points! Detroit is not alone in its marketing futility. Nearly every product niche is experiencing the same. Overwhelmed by brand overload, deafened by market din, and empowered by new technologies, the consumer is no longer a passive target simply awaiting directives from the marketing establishment. With the ultimate desire to touch, and be touched, the consumer has taken control of when, where, and how they retrieve information relevant to their purchasing decisions. Whether it's the TiVo control that allows them to effortlessly fly past commercials, interactive DVDs that simultaneously engage and enlighten, or intelligent web sites that cater to their individual needs, the consumer has ascended the throne.

You Say You Want a Revolution

Author: Reed E. Hundt
Publisher: Yale University Press
ISBN: 9780300083644
Format: PDF, Kindle
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Out of these two forces came a national commitment to replace monopoly with competition and to guarantee access to the Internet to all Americans, including every child in every classroom."--BOOK JACKET.

Valerie Solanas

Author: Breanne Fahs
Publisher: The Feminist Press at CUNY
ISBN: 155861849X
Format: PDF, ePub, Docs
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The authoritative biography of the 60s countercultural icon who wrote SCUM Manifesto, shot Andy Warhol, and made an unforgettable mark on feminist history. Valerie Solanas is one of the most polarizing figures of 1960s counterculture. A cult hero to some and vehemently denounced by others, she has been dismissed but never forgotten. Known for shooting Andy Warhol in 1968 and for writing the infamous SCUM Manifesto, Solanas became one of the most famous women of her era. But she was also diagnosed with paranoid schizophrenia and spent much of her life homeless or in mental hospitals. Solanas’s SCUM Manifesto, a sui generis vision of radical gender dystopia, predicted ATMs, test-tube babies, the Internet, and artificial insemination long before they existed. It has sold more copies and been translated into more languages than nearly all other feminist texts of its time. And yet, shockingly little work has investigated the life of its author. This book is the first biography about Solanas, including original interviews with family, friends (and enemies), and numerous living Warhol associates. It reveals surprising details about Solanas’s life: the children nearly no one knew she had, her drive for control over her own writing, and her elusive personal and professional relationships. Valerie Solanas reveals the tragic, remarkable life of an iconic figure. It is “not only a remarkable biographical feat but also a delicate navigation of an unwieldy, demanding, and complex life story” (BOMB Magazine).

The Sexual Revolution in Modern American Literature

Author: I. Glicksberg
Publisher: Springer Science & Business Media
ISBN: 940103236X
Format: PDF, ePub, Docs
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1. The Dialectic of the Sex-Motif in Literature Sex is a function of culture; in literature today it plays only a small though aggressively righteous part. Nature, long held in bondage, periodically breaks out in revolt, but its victory is never complete. In every society, prim itive as well as modem, the sexual instinct is for good or evil always subject to some measure of regulation and restraint. In literature, where the battle between love and sex, spirit and flesh, is fought out in terms of symbolic action, the writers support their cause, for or against sexual freedom, with varying degrees of evangelical ardor and outspokenness. On this issue there is no unanimity for the simple reason that American culture is not unified in its beliefs concerning the nature of man. The central conflict between instinctual needs and the claims of the ideal, between physical desire and the inner check, between Dionysus and Christ, goes on all the time. Sublimation is the cultural process whereby sexual energy is deflected from its biological source and diverted into spiritually "higher" and socially more useful channels. But sublimation is for most men hard to achieve. As civilization grows more complex, the individual is exposed to a series of increasingly severe moral strains. Pitted against Nature while subject to its laws, he must hence forth be governed in his behavior by inner as well as outer controls.

Mao s Road to Power Revolutionary Writings 1912 1949 New Democracy

Author: Stuart Schram
Publisher: Routledge
ISBN: 1317465431
Format: PDF, Kindle
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By 1939 Mao Zedong was a leader in the Chinese Communist Party through his political acumen, his organizing energy, and his executive ability. At the same time, his abilities to shift register, to maintain a sense of the whole and also of the particular, and to absorb seemingly contradictory realities in the social, political and military arenas he

Trabant Trek

Author: Dan Murdoch
Publisher: Andrews UK Limited
ISBN: 1904955177
Format: PDF, Docs
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Cambodia is a long way from Germany - thousands of miles, as it turns out. And in between are some of the world’s highest mountains, most inhospitable deserts and least welcoming countries. Trying to make the journey overland was always going to be difficult. But one group of twenty-somethings, bored with the predictable wanderings of the backpacker generation, thought they’d spice things up a little. They would go by car. The worst car in the world. The infamous Soviet-era Trabant. This would be no whimsical meander across the globe, but a mission with a cause—to raise money for the Cambodian children they had met on previous visits to the country. From their base in Central Europe, east through Turkey and the gateway to Asia, then into the Caucasus, the five men and three women ferried across the Caspian Sea and into the forgotten world of Central Asia, the police state of Turkmenistan, the beautiful Silk Road cities of Uzbekistan, the stunning mountain passes of Tajikistan and Kyrgyzstan and the endless flat of the Kazakh steppe. They took on Russia’s freezing Siberian winter and Mongolia’s icy plains, crossed booming China before hitting the sun-speckled hills of Laos and the jungles of Cambodia. This book, based on the explosive blog from award-winning travel writer and journalist Dan Murdoch, tells the inside story of the Trabant Trek, and how a group of near strangers coped with the challenge of their lives. Ten percent of the royalties will be donated to the Trabant Trek charities.

The Trilisk Revolution

Author: Michael McCloskey
Publisher: Squidlord LLC
ISBN: 0983843090
Format: PDF, ePub, Mobi
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The Trilisk Revolution is the fifth book in the PIT series. Telisa Relachik studied to be a xenoarchaeologist at a time when humans had found alien artifacts but hadn't encountered live aliens. She joins a group of artifact smugglers and ends up with a life more amazing than she could have imagined. Upon learning that the unifying Terran government has been infiltrated by Trilisks, Telisa is galvanized to face the task she’s been afraid to undertake: defeat the Space Force and topple the rotten leadership of Earth.

The NewMediaReader

Author: Noah Wardrip-Fruin
Publisher: MIT Press
ISBN: 9780262232272
Format: PDF, Mobi
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A sourcebook of historical written texts, video documentation, and working programs that form the foundation of new media. This reader collects the texts, videos, and computer programs--many of them now almost impossible to find--that chronicle the history and form the foundation of the still-emerging field of new media. General introductions by Janet Murray and Lev Manovich, along with short introductions to each of the texts, place the works in their historical context and explain their significance. The texts were originally published between World War II--when digital computing, cybernetic feedback, and early notions of hypertext and the Internet first appeared--and the emergence of the World Wide Web--when they entered the mainstream of public life. The texts are by computer scientists, artists, architects, literary writers, interface designers, cultural critics, and individuals working across disciplines. The contributors include (chronologically) Jorge Luis Borges, Vannevar Bush, Alan Turing, Ivan Sutherland, William S. Burroughs, Ted Nelson, Italo Calvino, Marshall McLuhan, Jean Baudrillard, Nicholas Negroponte, Alan Kay, Bill Viola, Sherry Turkle, Richard Stallman, Brenda Laurel, Langdon Winner, Robert Coover, and Tim Berners-Lee. The CD accompanying the book contains examples of early games, digital art, independent literary efforts, software created at universities, and home-computer commercial software. Also on the CD is digitized video, documenting new media programs and artwork for which no operational version exists. One example is a video record of Douglas Engelbart's first presentation of the mouse, word processor, hyperlink, computer-supported cooperative work, video conferencing, and the dividing up of the screen we now call non-overlapping windows; another is documentation of Lynn Hershman's Lorna, the first interactive video art installation.

Revolution in the Bleachers

Author: Regan McMahon
Publisher: Penguin
ISBN: 9781101167199
Format: PDF, Kindle
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A journalist and mother of two athletic kids exposes the physical and emotional dangers of our over-the-top youth sports culture—and offers practical solutions for positive change. A decade ago, Joan Ryan’s exposé, Little Girls in Pretty Boxes, changed the way we look at elite sports, namely figure skating and gymnastics. Today, there is another crisis in youth sports. It may affect any child, from the kindergartner on the soccer field to the high school athlete competing for scarce scholarship money. Regan McMahon’s Revolution in the Bleachers is a wake-up call for parents who spend their lives shuttling their kids from one field and practice to the next and wonder what happened to family life. Have late weeknight practices made family meals a thing of the past? Do you spend hours in the car each week, driving to games across town (or across the state)? Do you worry that your kids will miss out (on competitive experiences, college scholarships, and other advantages) if they do not specialize in one sport early on? Do you feel pressured to have your kids join elite club teams with steep fees and demanding travel schedules? Do your kids get repetitive stress injuries that necessitate trips to orthopedic surgeons or physical therapists? Do you miss your non-sports-related vacations as a family? If so, the good news is, you are not alone. Other parents and kids (and even some coaches) are on your side. And you have a choice. Regan McMahon’s book began as a cover story for the San Francisco Chronicle Magazine. Titled "How Much is Too Much?" it got a tremendous response. Finally, someone had dared to say what many parents were thinking! Parents, kids and coaches responded, prompting McMahon to criss-cross the country, doing interviews and research to find out how deep the problem goes and how to fix it. In Revolution in the Bleachers, McMahon traces the evolution of the over-the- top youth culture and gives you a practical plan of action to bring balance back to kids’ lives and our families. McMahon’s rallying cry for a revolution in the bleachers could not be more timely or useful for parents trying to do the best for their kids.