They Say They Want a Revolution

Author: Paul Matthaeus
Publisher: iUniverse
ISBN: 0595298389
Format: PDF, ePub
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Many of those in charge of brand strategies are clueless as to why the old ways of marketing are no longer effective. They continue their Madison Avenue crusades with disingenuous fervor. Plan their strategies with reach and frequency projections and then continue to target their audiences with 30-second sound bites. Yet they're mystified, unable to explain how it is they execute flawlessly, but still their market share declines. From 1996 to 2000, the Big Three automotive companies increased their marketing cost per vehicle by 87 percent. Yet, their combined market share dropped by more than four percentage points! Detroit is not alone in its marketing futility. Nearly every product niche is experiencing the same. Overwhelmed by brand overload, deafened by market din, and empowered by new technologies, the consumer is no longer a passive target simply awaiting directives from the marketing establishment. With the ultimate desire to touch, and be touched, the consumer has taken control of when, where, and how they retrieve information relevant to their purchasing decisions. Whether it's the TiVo control that allows them to effortlessly fly past commercials, interactive DVDs that simultaneously engage and enlighten, or intelligent web sites that cater to their individual needs, the consumer has ascended the throne.

You Say You Want a Revolution

Author: Victoria Broackes
Publisher: Victoria & Albert Museum
ISBN: 9781851778911
Format: PDF, Docs
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"Contributions by Kate Bethune, Elizabeth Bisley, Clare Browne, Oriole Cullen, Edwina Ehrman, Jenny Lister, Elisa Sani, Cassie Davies-Strodder, Claire Wilcox"--Title page verso.

The Beatles Lyrics

Author: The Beatles
Publisher: Omnibus Press
ISBN: 0857123475
Format: PDF, ePub, Docs
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The lyrics to all the Beatles' best loved songs. Complete with a full discography, detailing singles, EP's and albums, recording dates and lead singer credits.

The Coming of the Terror in the French Revolution

Author: Timothy Tackett
Publisher: Harvard University Press
ISBN: 0674736559
Format: PDF, ePub, Docs
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How did the French Revolution’s ideals of liberty, equality, and fraternity descend into violence and terror? Timothy Tackett offers a new interpretation of this turning point in world history. Penetrating the mentality of Revolutionary elites on the eve of the Terror, he reveals how suspicion and mistrust escalated and helped propel their actions.

You Say You Want a Revolution

Author: James Morsink
Publisher: International Monetary Fund
ISBN: 1451895682
Format: PDF, Kindle
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The information technology (IT) revolution has arrived, but how much will it change the world? It has been established that IT is contributing to labor productivity growth through both increases in the levels of IT capital per worker and total factor productivity (TFP) growth in the production of IT equipment. The main outstanding issue is whether IT is contributing to TFP growth more generally. Using data on IT expenditure and production for a broad sample of countries, we find a positive, large, and significant effect of IT expenditure on the acceleration in TFP in the late 1990s and a smaller-and significant-effect of IT production. We also find evidence that the impact of IT expenditure on TFP growth increases over time, suggesting that spillovers materialize gradually. Our results suggest that the increase in IT expenditure across industrial countries during 1995-2000 will eventually lead to an average increase in TFP growth of about one-third of 1 percent per year.

You Say You Want a Revolution

Author: Reed E. Hundt
Publisher: Yale University Press
ISBN: 9780300083644
Format: PDF, ePub, Docs
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In this unique account of the way politics has shaped the information age in America, the former chairman of the Federal Communications Commission tells of the battles for political advantage that lie behind the enormous creation of wealth and social changes of the new economy. The 1996 Telecommunications Act is a central theme.

Principles of International Politics

Author: Bruce Bueno de Mesquita
Publisher: SAGE
ISBN: 1452202982
Format: PDF, ePub, Docs
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Renowned scholar Bruce Bueno de Mesquita, who set the standard for the scientific approach to international relations and transformed the field, has returned with a reformulated fifth edition based on extensive reviewer feedback and guided by an emphasis on questions about the causes and consequences of war, peace, and world order. More than ever before, the strategic perspective in international relations is examined with complete clarity, precision, and accessibility. What hasn't changed is Bueno de Mesquita's commitment to covering the fundamentals of IR. The foundational topics and examination are all there: the major theories of war, the domestic sources of international politics, an exploration of the democratic peace, the problems of terrorism, the role of foreign aid, democratization, international political economy, globalization, international organizations, international law, and the global environment. The first part of the book, "Foundations" offers highly accessible coverage of key concepts, introducing students to different ways to think about the national interest and showing them how to use game theory and the strategic perspective/selectorate theory to better understand what happens in all aspects of international affairs. This section uses debate over North Korea's nuclear weapons development as an ongoing example to build concepts and build confidence in the student's how of basic modeling ideas. Also covered is a basic, intuitive introduction to game theory and other evidence and logic based tools for analyzing international relations. Part II, "War," next provides a more thorough evaluation of how domestic political incentives and the domestic institutions of governance shape choices about conflict initiation, escalation, and termination. It also surveys major theories of war and conflict, working through hypotheses derived from constructivism, neo-realism, liberalism and selectorate theory and evaluating them against the evidence to see what actually works and what doesn't. Chapters in Part III, "Peace," build on the logic of collective action to help students see why it is so difficult to get national governments to do "what is right" even when they can agree on what is right, with chapters covering the effectiveness of international organizations and international law, as well as a thorough evaluation of environmental issues, human rights enforcement and the domestic and the international political economy of trade. Part IV, "World Order" emphasizes efforts to promote the spread of democracy and economic prosperity. It also addresses how to understand and deal with terrorism. Whether examining terrorism, the spread of democracy or the alleviation of poverty, chapters in this section carefully examine which strategies work, which do not, and why. The Arab Spring provides a useful ongoing example of the strengths and weaknesses of foreign aid policy and military intervention policies. No other introductory text delivers such an easily-understood contemporary explanation of international politics, while truly enabling students to learn how to mobilize the key concepts and models themselves-thus develop a new method for thinking about world affairs. More than ever before, Principles provides a comprehensive evaluation of all aspects of international affairs, systematically compares the accuracy of competing approaches to international relations, and walks students through the simple, intuitive models and games that capture the essence of the strategic, selectorate viewpoint.

The Sexual Revolution in Modern American Literature

Author: I. Glicksberg
Publisher: Springer Science & Business Media
ISBN: 940103236X
Format: PDF
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1. The Dialectic of the Sex-Motif in Literature Sex is a function of culture; in literature today it plays only a small though aggressively righteous part. Nature, long held in bondage, periodically breaks out in revolt, but its victory is never complete. In every society, prim itive as well as modem, the sexual instinct is for good or evil always subject to some measure of regulation and restraint. In literature, where the battle between love and sex, spirit and flesh, is fought out in terms of symbolic action, the writers support their cause, for or against sexual freedom, with varying degrees of evangelical ardor and outspokenness. On this issue there is no unanimity for the simple reason that American culture is not unified in its beliefs concerning the nature of man. The central conflict between instinctual needs and the claims of the ideal, between physical desire and the inner check, between Dionysus and Christ, goes on all the time. Sublimation is the cultural process whereby sexual energy is deflected from its biological source and diverted into spiritually "higher" and socially more useful channels. But sublimation is for most men hard to achieve. As civilization grows more complex, the individual is exposed to a series of increasingly severe moral strains. Pitted against Nature while subject to its laws, he must hence forth be governed in his behavior by inner as well as outer controls.

Revolution in Higher Education

Author: Richard A. DeMillo
Publisher: MIT Press
ISBN: 0262331292
Format: PDF, Mobi
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Colleges and universities have become increasingly costly, and, except for a handful of highly selective, elite institutions, unresponsive to twenty-first-century needs. But for the past few years, technology-fueled innovation has begun to transform higher education, introducing new ways to disseminate knowledge and better ways to learn -- all at lower cost. In this impassioned account, Richard DeMillo tells the behind-the-scenes story of these pioneering efforts and offers a roadmap for transforming higher education. Building on his earlier book, Abelard to Apple, DeMillo argues that the current system of higher education is clearly unsustainable. Colleges and universities are in financial crisis. Tuition rises inexorably. Graduates of reputable schools often fail to learn basic skills, and many cannot find suitable jobs. Meanwhile, student-loan default rates have soared while the elite Ivy and near-Ivy schools seem remote and irrelevant. Where are the revolutionaries who can save higher education? DeMillo's heroes are a small band of innovators who are bringing the revolution in technology to colleges and universities. DeMillo chronicles, among other things, the invention of MOOCs (Massive Open Online Courses) by professors at Stanford and MIT; Salman Khan's Khan Academy; the use of technology by struggling historically black colleges and universities to make learning more accessible; and the latest research on learning and the brain. He describes the revolution's goals and the entrenched hierarchical system it aims to overthrow; and he reframes the nature of the contract between society and its universities. The new institutions of a transformed higher education promise to demonstrate not only that education has value but also that it has values -- virtues for the common good.

Call of the Reed Warbler

Author: Charles Massy
Publisher: Univ. of Queensland Press
ISBN: 0702254746
Format: PDF
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Is it too late to regenerate the earth? Call of the Reed Warbler shows the way forward for the future of our food supply, our Australian landscape and our planet. This ground-breaking book will change the way we think of, farm and grow food. Author and radical farmer Charles Massy explores transformative and regenerative agriculture and the vital connection between our soil and our health. It is a story of how a grassroots revolution – a true underground insurgency – can save the planet, help turn climate change around, and build healthy people and healthy communities, pivoting significantly on our relationship with growing and consuming food. Using his personal experience as a touchstone – from an unknowing, chemical-using farmer with dead soils to a radical ecologist farmer carefully regenerating a 2000-hectare property to a state of natural health – Massy tells the real story behind industrial agriculture and the global profit-obsessed corporations driving it. He shows – through evocative stories – how innovative farmers are finding a new way and interweaves his own local landscape, its seasons and biological richness. At stake is not only a revolution in human health and our communities but the very survival of the planet. For farmer, backyard gardener, food buyer, health worker, policy maker and public leader alike, Call of the Reed Warbler offers a tangible path forward for the future of our food supply, our Australian landscape and our earth. It comprises a powerful and moving paean of hope.