Think Small

Author: Owain Service
Publisher: Michael O'Mara Books
ISBN: 1782436340
Format: PDF, Kindle
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'Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!'- Richard Thaler, winner of the 2017 Nobel Prize in Economics A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be, and big plans can quickly become overwhelming, leaving us feeling as though we've failed. Most of us set goals with very good intentions, so why do our best-laid plans so often go awry? When we're so committed to making positive changes and fulfilling our ambition at the outset, is there a way of avoiding the common roadblocks that stand between our goals and us? Thankfully, the answer is yes - and it's much easier to achieve than you might think. Working inside the world's first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes and clear plans, based on a scientific understanding of human behaviour, can have from an individual to an international level. For the first time, Think Smalltakes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.

Thinking Small

Author: Daniel Immerwahr
Publisher: Harvard University Press
ISBN: 0674745442
Format: PDF, ePub, Docs
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Daniel Immerwahr tells how the United States sought to rescue the world from poverty through small-scale, community-based approaches. He also sounds a warning: such strategies, now again in vogue, have been tried before, alongside grander moderization schemes—with often disastrous consequences as self-help gave way to crushing local oppression.

Thinking Small

Author: Andrea Hiott
Publisher: Ballantine Books
ISBN: 0345521447
Format: PDF, Kindle
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Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.

What Works in Development

Author: Jessica Cohen
Publisher: Brookings Institution Press
ISBN: 9780815704195
Format: PDF, Docs
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What Works in Development? brings together leading experts to address one of the most basic yet vexing issues in development: what do we really know about what works— and what doesn't—in fighting global poverty? The contributors, including many of the world's most respected economic development analysts, focus on the ongoing debate over which paths to development truly maximize results. Should we emphasize a big-picture approach—focusing on the role of institutions, macroeconomic policies, growth strategies, and other country-level factors? Or is a more grassroots approach the way to go, with the focus on particular microeconomic interventions such as conditional cash transfers, bed nets, and other microlevel improvements in service delivery on the ground? The book attempts to find a consensus on which approach is likely to be more effective. Contributors include Nana Ashraf (Harvard Business School), Abhijit Banerjee (MIT), Nancy Birdsall (Center for Global Development), Anne Case (Princeton University), Jessica Cohen (Brookings),William Easterly (NYU and Brookings),Alaka Halla (Innovations for Poverty Action), Ricardo Hausman (Harvard University), Simon Johnson (MIT), Peter Klenow (Stanford University), Michael Kremer (Harvard), Ross Levine (Brown University), Sendhil Mullainathan (Harvard), Ben Olken (MIT), Lant Pritchett (Harvard), Martin Ravallion (World Bank), Dani Rodrik (Harvard), Paul Romer (Stanford University), and DavidWeil (Brown).

Think Small Grow Big

Author: Ab Kuijer
Publisher: Cosimo, Inc.
ISBN: 1616405732
Format: PDF
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The advertising industry stands on its head since the arrival of web 2.0. With nearly two billion people online, the role of traditional media is under pressure and the consumer is increasingly dissatisfied with information overload and invasive commercial messaging. Unwilling to trust traditional brand marketing, the consumer is seeking advice online, discovering from other buyers which brands are worth committing to. In this revolutionary atmosphere, how can marketers and advertisers communicate their brand message effectively? Think Small, Grow Big is a survival guide for the marketing professional looking for answers and a clear road map for navigating social media. By reading Think Small, Grow Big, both seasoned and novice marketers and entrepreneurs will learn: how to focus on customer service by using dialogue marketing and social networking to develop businesses. how to appreciate current customers and their needs instead of trying to grab new customers without following through on marketing promises. that when current customers are happy, they will become ambassadors, bringing in others and growing the brand. that success is about relationship building beyond a sale, about using trust dialogue and friendly recommendations to build brand awareness, about keeping customers satisfied, and then growing BIG. "Ab Kuijer has managed to create what many are looking for: a simple and relevant "how to" book for social media."-Maarten Albarda, VP Global Connections, Anheuser-Busch InBev "Mandatory reading for all start-ups (and their investors) who want to grow BIG!"-Candace Johnson, co-initiator of SES ASTRA and SES Global, the world's pre-eminent satellite system AB KUIJER is a (social) media activist. He has broad experience in the communications field as a journalist, radio host, film and television producer, writer, and blogger. He is the founder and creative director of international communication agency JuniorSenior, based in Amsterdam. Kuijer was elected Europe's Best Youth Marketing Expert in 2010 by the Youth Research Partners. He frequently gives lectures and workshops on the innovation and application of social media. You can visit him online at www.abkuijer.com. Follow Ab on Twitter: @abkuijer.com

Think Small

Author: Eva Katz
Publisher: Chronicle Books
ISBN: 1452158177
Format: PDF, Docs
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From the astounding to the downright unbelievable, this little volume of mind-blowingly tiny artworks showcases the talents of 24 artists from around the globe. Makers, crafters, art enthusiasts, and fans of tiny works will delight in this homage to all things infinitesimally small. Replete with more than 200 images of miniature masterpieces— including intricately carved pencil leads, fantastical dioramas floating in test tubes, ceramic vases smaller than a sixsided die, crystal cityscape shells designed for hermit crabs, and more—Think Small is sure to make a big impression.

Big Money Thinks Small

Author: Joel Tillinghast
Publisher: Columbia University Press
ISBN: 0231544693
Format: PDF
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Investors are tempted daily with misinformation. They make lucky bets that breed false confidence, and their high-stakes gambles can take an emotional toll. How can anyone stay focused in such a volatile profession? In Big Money Thinks Small, veteran fund manager Joel Tillinghast urges investors to act cautiously and follow five primary steps to successful investing: (1) know yourself; (2) make decisions based on your own knowledge; (3) select trustworthy and capable colleagues and collaborators; (4) avoid businesses that seem destined to fail; and (5) always search for bargains. Patience and methodical planning will pay far greater dividends than rash, bold investments. Through sensible instruction, Tillinghast teaches readers how to ask the right questions in any investing situation and think objectively and generatively about portfolio management.

Dream Big Think Small

Author: Jeff Manion
Publisher: Zondervan
ISBN: 0310328594
Format: PDF, Mobi
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How do you build a life of significance? As pastor and writer Jeff Manion shares in Dream Big, Think Small, truly great lives are built on the foundation of a holy redundancy—a persistence and determination to move faithfully in the right direction. Dream Big, Think Small will provide: The plan for extraordinary living for ordinary life. Big dreams are achievable through steady progress over time. The motivation you need to stick with it for the long haul. The tools necessary for passionate longevity. You can faithfully lead, serve and love others over a lifetime without sacrificing your passion. So many believers want their lives to count, but they are impatient with the slow pace at which goodness grows. Many of us struggle to embrace the faithfulness required to show up day after day after day. In Dream Big, Think Small Manion helps to reveal the joy in the small, seemingly inconsequential actions you take every day. Ultimately, you will learn how small persistent steps lead to tremendous and lasting results. Filled with Manion’s trademark inspiring stories and insightful biblical teaching, Dream Big, Think Small challenges you to explore the spiritual prescription of steady faithfulness. Following the principles of perseverance, intentionality, and discipline outlined in this book, you will see lasting and astonishing results in your spiritual health, within your marriage and family, in the quality of your work, and in a more authentic ability to honor God with your life.

Small Is Beautiful

Author: E. F. Schumacher
Publisher: Harper Collins
ISBN: 0061997765
Format: PDF, ePub
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Small Is Beautiful is Oxford-trained economist E. F. Schumacher’s classic call for the end of excessive consumption. Schumacher inspired such movements as “Buy Locally” and “Fair Trade,” while voicing strong opposition to “casino capitalism” and wasteful corporate behemoths. Named one of the Times Literary Supplement’s 100 Most Influential Books Since World War II, Small Is Beautiful presents eminently logical arguments for building our economies around the needs of communities, not corporations.

The Little Book of Thinking Big

Author: Richard Newton
Publisher: John Wiley & Sons
ISBN: 0857085859
Format: PDF, Mobi
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Sunday Times #1 bestseller and long–awaited follow–up to the #1 bestselling Stop Talking, Start Doing You can think big or you can think small, it all starts in the mind. What have you got to lose? If you aim for the stars you might just get there. Sometimes it pays off to think BIG and Richard Newton is here to get us thinking on a bigger scale than we ever imagined. With the right thinking tools and the right approach you can release your inspiration and creativity, reset your ambition and direct your attention to the things that truly matter to you. And that can change your life. Short and punchy with quick tips and inspiring graphics, The Little Book of Thinking Big will have your imagination, creativity and determination firing on all cylinders. You′ll come away with a set of BIG goals to fuel and drive your BIG life. Here’s where it starts. This is a reset button. Push it. Think bigger.