Tourism Collaboration and Partnerships

Author: Bill Bramwell
Publisher: Channel View Publications
ISBN: 9781873150795
Format: PDF, Docs
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The key importance of involving diverse stakeholders in tourism planning and management is increasingly recognized. Collaboration and partnerships are essential ways of achieving this. Researchers and practitioners examine the processes, issues and politics involved in this growing field.

Collaboration in Tourism Businesses and Destinations

Author: Dogan Gursoy
Publisher: Emerald Group Publishing
ISBN: 178350806X
Format: PDF, Kindle
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This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.

Tourism Impacts Planning and Management

Author: Peter Mason
Publisher: Routledge
ISBN: 1317704371
Format: PDF
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Tourism Impacts, Planning and Management is a unique text, which links these three crucial areas of tourism - impacts, planning and management. Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This title looks at all the key players involved - be they tourists, host communities or industry members - and considers a number of approaches and techniques for managing tourism impacts successfully. Now in a third edition, this bestselling text has been fully revised to include: New material on: terrorism, sustainability, climate change, sex tourism, heritage tourism, theories of tourism planning and GIS. New chapter on Destination Planning and Management Updated tourism data and statistics Case studies on urban tourism, pro-poor tourism, cruise ship tourism, coral reef tourism, historic monuments, eco-labels, codes of conduct and sustainable tourism from both developed and developing regions, including Australia, Iceland, Spain, the UK, Namibia, the Arctic and Antarctica. A companion website including PPTs, video and web links. The text is written in an accessible style and includes a plethora of features that engage and aid understanding. This accessible yet academically rigorous introduction to tourism impacts, planning and management is essential reading for all tourism students.

Tourism Marketing

Author: Alan Fyall
Publisher: Channel View Publications
ISBN: 9781873150894
Format: PDF
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This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.

Marketing and Managing Tourism Destinations

Author: Alastair M Morrison
Publisher: Routledge
ISBN: 1136176659
Format: PDF, ePub, Mobi
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Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

Understanding Tropical Coastal and Island Tourism Development

Author: Klaus Meyer-Arendt
Publisher: Routledge
ISBN: 1317645588
Format: PDF, ePub, Mobi
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This volume contains a collection of articles that include both case studies and theoretical insights applicable to the tourism development challenges of tropical coastal and island destinations throughout the world. Topics include the shortcoming of (eco)tourism in Madagascar, collaboration theory and successful multi-stakeholder partnerships on Indonesian resort islands, resilience theory and development pressures on a Malaysian island, results and implications of a detailed survey of cruise passengers in Colombia, perceptions of underdevelopment as limiting factors in Costa Rica, and conflicts of perception and reality through the literary myths of Pitcairn Island. This book was published as a special issue of Tourism Geographies.

Researcher Policymaker Partnerships

Author: Jenni W. Owen
Publisher: Routledge
ISBN: 1315319160
Format: PDF, Mobi
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Gone are the days when researchers, policymakers, and practitioners each worked in isolation. In recent years, a few interrelated issues have emphasized the need for greater collaboration among these groups: the increased emphasis on results and accountability (particularly where public funds are at stake), the need to improve services, and the growing use of technology. This book is about these all-important partnerships, specifically the relationships between those searching for evidence and those putting evidence to use, designing and implementing policy at the federal, state, or local level. Yet the science or art of how to create partnerships and how to make them work has just begun. This book offers the reader a toolkit for effective researcher/policymaker collaborations by exploring innovations underway around the country and developing an analytic framework to describe the process. It asks questions such as: What can we learn from these examples? How can and should partners communicate? Where should partners plan together, and where is it best to leave some separation to respect the differences in our roles? Through carefully chosen and organized case studies, this book demonstrates the motivations that lead to partnerships, the core elements of successful implementation, and the lessons to be learned about sustaining these relationships. It further examines the use of research once the research phase has concluded, as well as the ever-important consideration of investing in collaboration by both non-profit and public sector funders. For policymakers, this book offers a greater appreciation of the role of research in the policy process and new insights into different types of research. For researchers, the book provides insights into how best to formulate questions, how to work closely with those most affected, and how to communicate findings in ways that can be more easily understood by those who are depending on clear answers. Students of public policy, public administration, social work, and education will find much to inform future roles in research, policy or practice.

Tourism Marketing

Author: Dr. Alan Fyall
Publisher: Channel View Publications
ISBN: 1845412923
Format: PDF
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This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product.

Co operation and partnerships in tourism

Author: World Tourism Organization. Business Council
Publisher: World Tourism Organization Pubns
ISBN:
Format: PDF, ePub, Docs
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The aim of Co-operation and Partnerships in Tourism: A Global Perspective is to provide inspiration and guidance on how to build, implement, and further develop partnerships--focusing on strategic and operational issues in partnering and lessons learned from past partnering experiences. By examining cases from all regions of the world and from several different areas in tourism, this study provides insight that can be applied beyond the specific cultural and economic contexts of each case. As tourism is increasingly becoming a sector successfully built on cooperation and partnerships, this study is a valuable resource for anyone interested in Public-Private Sector Cooperation.

Strategic Management for Tourism Communities

Author: Prof. Peter E. Murphy
Publisher: Channel View Publications
ISBN: 1845413229
Format: PDF, ePub, Docs
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Tourism, with its wide-ranging impact, needs to be managed effectively – but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of planning, organising, leadership and control are the filters through which tourism opportunities are viewed, while the stakeholder groups of customers, residents, industry and government set the agenda for appropriate tourism development. Tourist destinations must engage in realistic assessments of their abilities to meet the needs and expectations of tourism stakeholders and then act on these assessments so their goals and objectives can be achieved. A new model for bridging stakeholder gaps is presented as a template for how communities can understand and make the most of their tourism resources. The Bridging Tourism Gaps Model is a practical tool to help destinations focus on the important factors in developing and maintaining tourism as a beneficial and vital part of their communities. This book builds on the success of Tourism: A Community Approach and the subsequent tourism planning experiences of both authors to advance strategic planning in tourism.