Trademark Surveys

Author: Jacob Jacoby (Researcher in economics)
Publisher: Amer Bar Assn
ISBN: 9781627222655
Format: PDF, ePub, Docs
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The most expansive and cohesive treatment of survey research and its use in the courts, this volume examines the many scientific and analytical issues involved. Written by Jack Jacoby, an expert in the construction, analysis, and application of trademark surveys in litigation, the book covers survey fundamentals; pre-survey considerations; designing, conducting, and reporting surveys; defining the universe; sampling issues; test settings and stimuli; questionnaire construction; implementing and gathering data; and aggregating, evaluating, and reporting survey findings. Includes case law commentary throughout.

The 3 D Global Spatial Data Model

Author: Earl F. Burkholder
Publisher: CRC Press
ISBN: 1351646419
Format: PDF, Kindle
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Traditional methods for handling spatial data are encumbered by the assumption of separate origins for horizontal and vertical measurements, but modern measurement systems operate in a 3-D spatial environment. The 3-D Global Spatial Data Model: Principles and Applications, Second Edition maintains a new model for handling digital spatial data, the global spatial data model or GSDM. The GSDM preserves the integrity of three-dimensional spatial data while also providing additional benefits such as simpler equations, worldwide standardization, and the ability to track spatial data accuracy with greater specificity and convenience. This second edition expands to new topics that satisfy a growing need in the GIS, professional surveyor, machine control, and Big Data communities while continuing to embrace the earth center fixed coordinate system as the fundamental point of origin of one, two, and three-dimensional data sets. Ideal for both beginner and advanced levels, this book also provides guidance and insight on how to link to the data collected and stored in legacy systems.

Marketing

Author: Gloria Green
Publisher: Dearborn Trade Publishing
ISBN: 9781574100204
Format: PDF, ePub
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Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.