Understanding Audiences

Author: Robert H. Wicks
Publisher: Routledge
ISBN: 1135656274
Format: PDF
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Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.

Online Communication

Author: Andrew F. Wood
Publisher: Routledge
ISBN: 1135616019
Format: PDF, ePub, Mobi
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Online Communication provides an introduction to both the technologies of the Internet Age and their social implications. This innovative and timely textbook brings together current work in communication, political science, philosophy, popular culture, history, economics, and the humanities to present an examination of the theoretical and critical issues in the study of computer-mediated communication. Continuing the model of the best-selling first edition, authors Andrew F. Wood and Matthew J. Smith introduce computer-mediated communication (CMC) as a subject of academic research as well as a lens through which to examine contemporary trends in society. This second edition of Online Communication covers online identity, mediated relationships, virtual communities, electronic commerce, the digital divide, spaces of resistance, and other topics related to CMC. The text also examines how the Internet has affected contemporary culture and presents the critiques being made to those changes. Special features of the text include: *Hyperlinks--presenting greater detail on topics from the chapter *Ethical Ethical Inquiry--posing questions on the nature of human communication and conduct online *Online Communication and the Law--examining the legal ramifications of CMC issues Advanced undergraduates, graduate students, and researchers interested in the field of computer-mediated communication, as well as those studying issues of technology and culture, will find Online Communication to be an insightful resource for studying the role of technology and mediated communication in today's society.

Deciding Communication Law

Author: Susan Dente Ross
Publisher: Routledge
ISBN: 1135620148
Format: PDF, Kindle
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This clearly written and well-focused volume combines concise decisions of the primary areas of communication law with the foundational case decisions in those domains. Thus, in one volume, students of communication law, constitutional law, political science, and related fields find both the key rulings that define each area of law and a detailed summary of the legal concepts, doctrines, and policies so vital to understanding the rulings within their legal context. The text forgoes the tendency to provide encyclopedic treatment of all the relevant cases and focuses instead on the two or three cases most vital to an accurate and informed understanding of the current state of each field of communication law. The chapters provide readers with the most salient concepts and the necessary depth to understand the law while permitting most reading time to be directed to the law itself. Full-text rulings allow readers to immerse themselves in the law itself--to develop a feel for its complexity, its flexibility, and its language. Useful as a quick reference to the landmark rulings and the jurisprudence of communication law, this book also serves well as the primary text in related undergraduate courses or as a supplemental text in graduate classes in the field.

Global Entertainment Media

Author: Anne Cooper-Chen
Publisher: Routledge
ISBN: 1135607826
Format: PDF, ePub
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Global Entertainment Media offers a unique perspective on entertainment media worldwide. As one of the first comprehensive books to address entertainment mass media worldwide, it addresses students as TV watchers and takes them to new places, both geographically and intellectually. Editor Anne Cooper-Chen has gathered an international group of scholars to explore such concepts as psychology, gratifications, and effects of media entertainment and its relation to national cultures, as well as to discuss the business of international TV trade by transnational media corporations. In this volume, experts discuss the content, audiences, and cultural and legal aspects of their respective countries, all of which are major TV markets. The country-specific chapters draw on the individual insights, expertise, and currency of 10 resident authors. Contributions represent every hemisphere of the globe, offering detailed examinations of media entertainment in United Kingdom, Germany, Egypt, Nigeria, South Africa, India, Japan, China, Brazil, and Mexico. The two concluding chapters provide cross-national case studies that look at familiar TV experiences--The Olympics and the "Who Wants to Be a Millionaire" show--in global and novel ways. Global Entertainment Media is intended for students in international media, comparative media, cross-cultural communication, and television studies, and it also has much to offer scholars and researchers in entertainment media.

Building Communication Theories

Author: Fred L. Casmir
Publisher: Routledge
ISBN: 1136694897
Format: PDF, ePub, Mobi
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Concern with various matters related to humans as they communicate has led to an increase in both research and theorizing during the second half of the 20th century. As a matter of fact, so many scholars and so many disciplines have become involved in this process that it is virtually impossible to understand and appreciate all that has been accomplished so far. This book focuses on one important aspect of human sense-making -- theory building -- and strives to clarify the thesis that theories do not develop in some sort of social, intellectual, or cultural vacuum. They are necessarily the products of specific times, insights, and mindsets. Theories dealing with the process of communication, or communicating, are tied to socio-cultural value systems and historic factors that influence individuals in ways often inadequately understood by those who use them. The process-orientation of this book inevitably leads to an emphasis on the perceptions of human beings. Thus, the focus shifts from the subject or area called "communication" to the act of communicating. Finally, this volume offers insight into how the process of human sense-making has evolved in those academic fields commonly identified as communication, rhetoric, speech communication or speech, within specific socio-cultural settings.

Managing Social Research

Author: Roger Tarling
Publisher: Routledge
ISBN: 1134255535
Format: PDF, Kindle
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An essential tool for those planning to undertake social research, this exceptional book tackles many of the specific concerns and issues that arise. A well structured text, it offers a comprehensive introduction to a range of important areas in project management, including: commissioning research preparing a tender or grant application risk and stakeholder analysis managing the field work and data analysis financial management ethics, confidentiality and copyright. This book provides a unique source of guidance for anyone seeking to commission, manage or carry out social research. It will especially benefit researchers working in a variety of different contexts, including those in academia, central or local government, 'quangos', public bodies or private consulting companies.

Differentiated Assessment for Middle and High School Classrooms

Author: Deborah Blaz
Publisher: Routledge
ISBN: 1317925483
Format: PDF, Docs
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This book shows middle and high school teachers in differentiated classrooms how to integrate assessment into the teaching and learning process. With examples from real classrooms, this book demonstrates how to use a wide variety of assessment to better address the needs of your students with regard to their learning style, level of cognitive ability, skill level, interests, etc. Included are detailed examples of both formative and summative assessments.

Oralit t und Literalit t

Author: Walter J. Ong
Publisher: Springer-Verlag
ISBN: 3658109726
Format: PDF, ePub, Mobi
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Walter J. Ongs Standardwerk erweist sich vor dem Hintergrund des heutigen Wandels von Medien, Kultur und Gesellschaft als relevanter denn je: Es bietet in anschaulicher Weise Einblicke in den Charakter mündlicher und schriftlicher Gesellschaften und führt damit vor Augen, welche zentrale Bedeutung der Transformation von Kommunikation für die gesellschaftliche und kulturelle Entwicklung zukommt. Ong zeichnet nach, wie tiefgreifend unsere gesamte Kultur durch den Übergang von der mündlichen zur schriftlichen und dann zur elektronischen Kommunikation, durch die Entwicklung des Schreibens und Druckens umgestaltet worden ist. Dieses Buch zeigt eindrucksvoll die unterschiedliche Bedeutung mündlicher und schriftlicher Kommunikationsweisen und hilft, die ‚zweite Oralität’ einer digitalen Medienumgebung zu verstehen. Es beantwortet Fragen wie: welchen Stellenwert hat gesprochene Sprache in einer schriftbasierten Gesellschaft? Wie haben sich Kulturen durch immer leistungsfähigere Aufzeichnungstechniken verändert? Und in welchem Spannungsverhältnis befinden sich Oralität und Literalität im elektronischen Zeitalter?

News of the World

Author: Klaus Bruhn Jensen
Publisher: Routledge
ISBN: 113471999X
Format: PDF
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This is the first in-depth study of how television viewers around the world respond to the ever increasing mass of information available from news programmes. Based on individual and household interviews in seven countries including India, Mexico, Italy and Denmark, the contributors examine the flow of news information across national and international borders.