Understanding Audiences

Author: Robert H. Wicks
Publisher: Routledge
ISBN: 1135656266
Format: PDF, Mobi
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Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.

Online Communication

Author: Andrew F. Wood
Publisher: Routledge
ISBN: 1135616019
Format: PDF, ePub, Mobi
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Online Communication provides an introduction to both the technologies of the Internet Age and their social implications. This innovative and timely textbook brings together current work in communication, political science, philosophy, popular culture, history, economics, and the humanities to present an examination of the theoretical and critical issues in the study of computer-mediated communication. Continuing the model of the best-selling first edition, authors Andrew F. Wood and Matthew J. Smith introduce computer-mediated communication (CMC) as a subject of academic research as well as a lens through which to examine contemporary trends in society. This second edition of Online Communication covers online identity, mediated relationships, virtual communities, electronic commerce, the digital divide, spaces of resistance, and other topics related to CMC. The text also examines how the Internet has affected contemporary culture and presents the critiques being made to those changes. Special features of the text include: *Hyperlinks--presenting greater detail on topics from the chapter *Ethical Ethical Inquiry--posing questions on the nature of human communication and conduct online *Online Communication and the Law--examining the legal ramifications of CMC issues Advanced undergraduates, graduate students, and researchers interested in the field of computer-mediated communication, as well as those studying issues of technology and culture, will find Online Communication to be an insightful resource for studying the role of technology and mediated communication in today's society.

Global Entertainment Media

Author: Anne Cooper-Chen
Publisher: Routledge
ISBN: 1135607826
Format: PDF, ePub, Docs
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Global Entertainment Media offers a unique perspective on entertainment media worldwide. As one of the first comprehensive books to address entertainment mass media worldwide, it addresses students as TV watchers and takes them to new places, both geographically and intellectually. Editor Anne Cooper-Chen has gathered an international group of scholars to explore such concepts as psychology, gratifications, and effects of media entertainment and its relation to national cultures, as well as to discuss the business of international TV trade by transnational media corporations. In this volume, experts discuss the content, audiences, and cultural and legal aspects of their respective countries, all of which are major TV markets. The country-specific chapters draw on the individual insights, expertise, and currency of 10 resident authors. Contributions represent every hemisphere of the globe, offering detailed examinations of media entertainment in United Kingdom, Germany, Egypt, Nigeria, South Africa, India, Japan, China, Brazil, and Mexico. The two concluding chapters provide cross-national case studies that look at familiar TV experiences--The Olympics and the "Who Wants to Be a Millionaire" show--in global and novel ways. Global Entertainment Media is intended for students in international media, comparative media, cross-cultural communication, and television studies, and it also has much to offer scholars and researchers in entertainment media.

Broadcast Television Effects in A Remote Community

Author: Tony Charlton
Publisher: Routledge
ISBN: 1135652708
Format: PDF, ePub
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This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major event on the island, whose only televisual experience had been through video. In the years leading up to the introduction of TV, the researchers who wrote this book collected data by observing the island's young children in classroom settings, and during free-play. In addition to these observations they asked the children's teachers to rate their students' behavior, and invited the children to explain to them what leisure time activities they engaged in. With the data they were able to amass on these key variables they have assembled and coded the results into baseline measures central to the study. Once TV had arrived, they collected data annually on the key dependent measures to determine if the introduction of broadcast TV had any discernible influence on the behavior of the children.

Environmental Communication and Community

Author: Tarla Rai Peterson
Publisher: Routledge
ISBN: 131742932X
Format: PDF, Docs
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As society has become increasingly aware of environmental issues, the challenge of structuring public participation opportunities that strengthen democracy, while promoting more sustainable communities has become crucial for many natural resource agencies, industries, interest groups and publics. The processes of negotiating between the often disparate values held by these diverse groups, and formulating and implementing policies that enable people to fulfil goals associated with these values, can strengthen communities as well as tear them apart. This book provides a critical examination of the role communication plays in social transition, through both construction and destruction of community. The authors examine the processes and practices put in play when people who may or may not have previously seen themselves as interconnected, communicate with each other, often in situations where they are competing for the same resources. Drawing upon a diverse selection of case-studies on the American, Asian and European continents, the chapters chart a range of approaches to environmental communication, including symbolic construction, modes of organising and agonistic politics of communication. This volume will be of great interest to researchers, teachers, and practitioners of environmental communication, environmental conflict, community development and natural resource management.

An Analysis of Thinking and Research About Qualitative Methods

Author: W. James Potter
Publisher: Routledge
ISBN: 1136688668
Format: PDF, ePub, Docs
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Written for social science scholars who want to learn more about the qualitative way of thinking, this book addresses the full continuum of issues about the qualitative methodologies. At one end of that continuum are the deeply philosophical concerns of ontology and epistemology. At the other -- concrete -- end of that continuum are the practical issues of what is considered evidence: How does one go about gathering evidence? Where, when, and how does one analyze evidence? What are the alternative ways of dealing with tone and voice in writing qualitative research? The attention to practical, concrete issues makes this book useful as a handbook providing a great deal of vital information to scholars who want a guide to making decisions as they navigate their research questions through the qualitative realm. Uniquely qualified to write such a book, Potter has earned PhDs in both qualitative methods (with a concentration in linguistics and field studies) and in quantitative methods (with a concentration in social science theory and statistics). The book is not an ideological argument that glorifies one system of thinking while attempting to persuade the reader that other systems of thinking are bankrupt. Rather, the book presents a respectful, balanced analysis of the strengths and weaknesses of the qualitative approach. The book builds to a controversial final chapter entitled "Is Convergence a Possibility?" in which Potter synthesizes a conclusion from his analysis of a wide range of qualitative studies across three broad topic areas -- text focused research, audience focused research, and institution focused research -- and across seven major qualitative methodologies -- ethnography, ethnomethodology, reception study, ecological psychology, symbolic interactionism, cultural studies, and textual analysis. His conclusion is that not only is there a possibility of a convergence between qualitative and quantitative approaches, but that the convergence has already happened. The book includes an appendix in which 95 books and articles using the qualitative approach are abstracted and analyzed to illustrate key points of methodology and methods. It also includes subject and author indexes.

Communication Race and Family

Author: Thomas J. Socha
Publisher: Routledge
ISBN: 1135679088
Format: PDF, Mobi
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This groundbreaking volume explores how family communication influences the perennial and controversial topic of race. In assembling this collection, editors Thomas J. Socha and Rhunette C. Diggs argue that the hope for managing America's troubles with "race" lies not only with communicating about race at public meetings, in school, and in the media, but also--and more fundamentally--with families communicating constructively about race at home. African-American and European-American family communication researchers come together in this volume to investigate such topics as how Black families communicate to manage the issue of racism; how Black parent-child communication is used to manage the derogation of Black children; the role of television in family communication about race; the similarities and differences between and among communication in Black, White, and biracial couples and families; and how family communication education can contribute to a brighter future for all. With the aim of developing a clearer understanding of the role that family communication plays in society's move toward a multicultural world, this volume provides a crucial examination of how families struggle with issues of ethnic cultural diversity.

Total Propaganda

Author: Alex S. Edelstein
Publisher: Routledge
ISBN: 1136691197
Format: PDF
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BLURB FOR TOTAL PROP MAILER................ Total Propaganda moves the study of propaganda out of the exclusive realm of world politics into the more inclusive study of popular culture, media, and politics. All the participatory functioning elements of the society are aspects of membership in the popular culture. Thus, the values of popular music, media, politics, debates over social issues, and even international trade become everyday propaganda to which everyone may relate. To emphasize the necessity for new thinking about propaganda, Edelstein creates the concepts of the new propaganda and the old, and he devises a language of "uninyms" to convey their meanings more quickly. "Oldprop" is characteristic of mass cultures and utilizes totalitarian methods of conflict, hegemony, minimization, demonization, and exclusiveness to achieve its goals. By contrast, "newprop" is created by members of the popular culture to allow them to engage in accomodation, enhance the individual, and promote inclusiveness. Shifts in the old and the new propaganda are tracked across social issues such as race, religion, sexuality, gender, gun control, and the environment, as well as in fashion, politics, advertising, sports, media, and politics. Central to the concept of total propaganda is that it is not simply additive; it is the product of new energies that are produced by the fusing of propaganda in such related forums as music, art, advertising, sports and politics. It is these synergies, and their production of new energies, that make total propaganda greater than the sum of its parts. Edelstein concludes that the most important distinction that should be drawn between mass culture and popular culture is its text; i.e., its propaganda. In a popular culture, everyone creates and consumes propaganda; in a mass culture almost everyone consumes it but only a few create it. This formulation offers new ways to discuss power and ideology in media texts. As an example, where once the least informed and the least educated were the most subject to propaganda, now the most informed and most educated often are the first to create propaganda and the first to consume it. FORMER BLURB COPY.......It is widely recognized that the mass media provide us with ample information which we use to construct some sense of the world around us. It is not as widely recognized that consumers of media messages are active in this constructive process, making meanings that are sensible to them in particular life circumstances. The media target a younger, more media savvy generation who are more likely to be participants in the messages than members of any previous generation. This participatory aspect of new media is central to what the author defines as the new propaganda. Although critical and cultural theories are often prohibitive for undergraduate students, the author's formulation offers an accessible way to discuss power and ideology in media texts. Without using the critical discourse, he provides compelling arguments that power and ideology are created and maintained through the active participation of audience members. The conceptualization of the old and new propagandas helps move the study of propaganda out of the realm of world politics into the study of popular culture. The author views all of the participatory functioning of the society as aspects of membership in a more embracing popular culture. This point of view recognizes that the mass media are extremely important forces in the consumer's construction of reality and that they are no longer exclusive channels for disseminating the messages of the powerful elites. Instead, the media -- particularly the new media -- are accessible to and used frequently by less powerful members of society -- children, ethnic minorities, and marginal members of society -- to create realities that more satisfactorily fulfill their needs. NEW BLURB COPY FOR GENERAL CATALOGS... Total Propaganda is a fresh answer to the question of the inclusiveness of the popular culture. It demonstrates how the values of popular music, media, politics, debates over social issues, and international trade have become everyday propaganda to which everyone relates in some way. Edelstein demonstrates that the most important distinction that can be drawn between mass culture and popular culture is its text (i.e., its propaganda). In a popular culture, everyone creates and consumes propaganda, whereas in a mass culture, almost everyone consumes but only a few create it. This book presents a new language of propaganda that makes it possible to draw comparisons between mass and popular cultures. The language is used to observe shifts in propaganda across various social issues -- race, religion, sexuality, gender, gun control, the environment, print and broadcast media, new technologies, and politics. It also examines fashion, advertising, sports, and lobbying. Total Propaganda is not defined only quantitatively; it mirrors the synergies that have come about in every social and political realm and the energies that these synergies produce. As such, the sum of total propaganda is greater than the sum of its parts.

Reporting Islam

Author: Jacqui Ewart
Publisher: Routledge
ISBN: 1351780514
Format: PDF, ePub, Mobi
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Reporting Islam argues for innovative approaches to media coverage of Muslims and their faith. The book examines the ethical dilemmas faced by Western journalists when reporting on this topic and offers a range of alternative journalistic techniques that will help news media practitioners move away from dominant news values and conventions when reporting on Islam. The book is based on an extensive review of international literature and interviews with news media editors, copy-editors, senior reporters, social media editors, in-house journalism trainers and journalism educators, conducted for the Reporting Islam Project. In addition, the use of an original model – the Transformative Journalism Model – provides further insight into the nature of news reports about Muslims and Islam. The findings collated here help to identify the best and worst reporting practices adopted by different news outlets, as well as the factors which have influenced them. Building on this, the authors outline a new strategy for more accurate, fair and informed reporting of stories relating to Muslims and Islam. By combining an overview of different journalistic approaches with real-world accounts from professionals and advice on best practice, journalists, journalism educators and students will find this book a useful guide to contemporary news coverage of Islam.

Destructive Organizational Communication

Author: Pamela Lutgen-Sandvik
Publisher: Routledge
ISBN: 1135856397
Format: PDF, Kindle
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This volume provides an in-depth consideration of destructive communication in organizations -- including workplace bullying, racism, stress, and harassment. It brings together communication scholars from theoretical and applied perspectives to assess current understandings, explore ways to integrate theory and practice, identify areas for change, and outline a research agenda for the coming decade. Each chapter examines a specific aspect of destructive organizational communication, reviews existing theory and research about that communicative form or ideology, suggests fruitful possibilities for application, and suggests key areas for further study. As such, the book opens a dialogue among communication scholars that explores destructive communication in organizations and addresses the following key components: the central issues and concerns regarding destructive organizational communication, current scholarly contributions to both applied and theoretical understanding of these issues, approaches to integrate applied/experienced and theoretical/conceptual perspectives in ways that inform one another and improve organizational considerations for varied stakeholders, and suggestions for a future research agenda for those interested in ameliorating the destructive side of organizational communication. Overall, the collection provides a basic understanding of the different types of destructive communication in organizations, the processes through which these interactions occur, the consequences to individuals and organizations, and the potential for organizing in more constructive, civil ways. This volume will be an excellent resource for scholars and researcher studying organizational communication, and graduate and advanced undergraduate students in organizational communication. It will also resonate with managers dealing with hostile workplaces, and organizational members trying to understand their current experiences. The book will serve as an excellent textbook for advanced undergraduate and graduate courses in organizational communication.