Winning Modern Wars

Author: Wesley K. Clark
Publisher: Public Affairs
ISBN: 9781586482770
Format: PDF
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General Wesley K. Clark's Waging Modern War, a Washington Post bestseller, examined his experience directing the NATO-led war in Kosovo. As Clark saw it, the Kosovo war—limited in scope, measured in effect, extraordinarily complex in execution, waged with an uneven coalition, with instantaneous media coverage, and with a duration measured in days and not years—would serve as a model for contemporary war. He has been proven right. In Winning Modern Wars, he writes about how the issues and principles discussed in his earlier book were evident in Afghanistan and Iraq, and will apply wherever the war on terrorism may take us next, providing a frank and revealing analysis of the gains, risks, and shortfalls of America's current approach and offering informed alternatives. What Clark, an admired military analyst on CNN and one of the most decorated and influential officers of his generation, has to say on our national plans and tactics—and the lessons of empire—is invaluable, reminding us that as we celebrate our successes, we must also tend to their consequences.

Winning Modern Wars

Author: Wesley Clark
Publisher: PublicAffairs
ISBN: 9781586482183
Format: PDF, ePub
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Discusses America's involvement in Iraq, including the risks, triumphs, and repercussions, and offers alternatives to future dealings with Iraq and the War on Terrorism.

Winning the Next War

Author: Stephen Peter Rosen
Publisher: Cornell University Press
ISBN: 9780801481963
Format: PDF, ePub
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Rosen argues that armies and navies are not forever doomed to "fight the last war." Rather, they are able to respond to shifts in the international strategic situation.

Waging modern war

Author: Wesley K. Clark
Publisher: PublicAffairs
ISBN:
Format: PDF, Docs
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Chronicles the American general's experiences overseeing the war in Kosovo and his attempts to mediate conflicts within Kosova as well as between representatives of NATO's governments, policy makers, the military, and the media.

Military Power

Author: Stephen Biddle
Publisher: Princeton University Press
ISBN: 9781400837823
Format: PDF, ePub
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In war, do mass and materiel matter most? Will states with the largest, best equipped, information-technology-rich militaries invariably win? The prevailing answer today among both scholars and policymakers is yes. But this is to overlook force employment, or the doctrine and tactics by which materiel is actually used. In a landmark reconception of battle and war, this book provides a systematic account of how force employment interacts with materiel to produce real combat outcomes. Stephen Biddle argues that force employment is central to modern war, becoming increasingly important since 1900 as the key to surviving ever more lethal weaponry. Technological change produces opposite effects depending on how forces are employed; to focus only on materiel is thus to risk major error--with serious consequences for both policy and scholarship. In clear, fluent prose, Biddle provides a systematic account of force employment's role and shows how this account holds up under rigorous, multimethod testing. The results challenge a wide variety of standard views, from current expectations for a revolution in military affairs to mainstream scholarship in international relations and orthodox interpretations of modern military history. Military Power will have a resounding impact on both scholarship in the field and on policy debates over the future of warfare, the size of the military, and the makeup of the defense budget.

Useful Enemies

Author: David Keen
Publisher: Yale University Press
ISBN: 0300183712
Format: PDF, Docs
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Keen investigates why conflicts are so prevalent and so intractable, even when one side has much greater military resources. He asks who benefits from wars-- whether economically, politically, or psychologically-- and argues that in order to bring them successfully to an end we need to understand the complex vested interests on all sides.

The Verdict of Battle

Author: James Q. Whitman
Publisher: Harvard University Press
ISBN: 0674071875
Format: PDF, Docs
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Slaughter in battle was once seen as a legitimate way to settle disputes. When pitched battles ceased to exist, the law of victory gave way to the rule of unbridled force. Whitman explains why ritualized violence was more effective in ending carnage, and why humanitarian laws that view war as evil have led to longer, more barbaric conflicts.

Winning the Story Wars

Author: Jonah Sachs
Publisher: Harvard Business Press
ISBN: 1422143570
Format: PDF, Mobi
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Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

Shadow War

Author: Richard Miniter
Publisher: Regnery Publishing
ISBN: 9780895260529
Format: PDF, Kindle
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Presents an analysis of the Bush Administration's efforts to stop Al Qaeda and cites a number of instances where their anti-terror efforts have been successful in protecting the United States from further attacks.

How to Win the Culture War

Author: Peter Kreeft
Publisher: InterVarsity Press
ISBN: 9780830823161
Format: PDF
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Peter Kreeft examines the true nature of the "culture war" today, identifies the real enemies facing the church and maps out a strategy for battle.