Winning the Story Wars

Author: Jonah Sachs
Publisher: Harvard Business Press
ISBN: 1422143562
Format: PDF, Mobi
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Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: * Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray * Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual * Memorable stories based on timeless themes build legions of eager evangelists * Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world * Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

Winning the Story Wars

Author: Jonah Sachs
Publisher: Harvard Business Press
ISBN: 1422143570
Format: PDF, ePub, Docs
Download Now
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

Unsafe Thinking

Author: Jonah Sachs
Publisher: Da Capo Lifelong Books
ISBN: 0738220159
Format: PDF, ePub, Mobi
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Learn how to take the bold yet intelligent risks that will help you thrive in business--and in life. How can you challenge and change yourself when you need it most? We're creatures of habit, programmed by evolution to favor the safe and familiar, especially when the stakes are high. This bias no longer serves us in a world of constant change. In fact, today, safe thinking has become extremely dangerous. Through stories of trailblazers in business, health, education and activism, and leveraging decades of research into creativity and performance, Jonah Sachs reveals a path to higher performance and creativity for anyone ready to step out of their comfort zone. He introduces troublemakers willing to challenge corporate culture like the executive who convinced CVS to drop its multibillion-dollar tobacco business. She now leads the pharmacy giant. Readers will get firsthand accounts of breaking from the status quo from a Nobel prize winning doctor who nearly got himself thrown out medicine, a two-time NBA championship coach who brought joy back to his team by tuning down the focus on competition, a CEO who rebuilt her reputation and life from the ashes from one of the biggest flops in internet history and a Colombian mayor who started an incredibly successful career of political reform by mooning an angry crowd. Unsafe Thinking is full of counter-intuitive insights that will challenge you to rethink how you work. You'll learn: Why your area of deep expertise is often where you'll find your biggest blind spots Why anxiety can be fuel for creativity When to trust intuition and when to challenge it How collaborating only with those that share your values stunts your creativity How to build an organization that embraces intelligent risk. An inspiring and accessible read, Unsafe Thinking has the power to change both the way you approach your work and your life.

Spirit Wars

Author: Kris Vallotton
Publisher: Baker Books
ISBN: 1441270167
Format: PDF
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You know the battle is raging--but are you fighting the right enemy? Just as enemies fought Joshua in the Promised Land, and Nehemiah faced opposition as he rebuilt the walls of Jerusalem, our enemy will fight us as we approach the spiritual terrain God has promised us. Most Christians retreat at the first sign of conflict because they fail to recognize the true nature of the battle. But you can prevail in freedom and joy. Sharing his deeply personal story of demonic bondage, torment and ultimate deliverance, pastor and bestselling author Kris Vallotton turns the idea of spiritual warfare as we know it on its head. He reveals the diabolical lies and strategies of the enemy--attacks and traps so subtle and deceptive that we may find our souls and hearts imprisoned without even knowing it. No more! Now you can win the invisible battle against sin and the enemy. Victory is within your grasp. Will you take hold? "It is with great excitement that I recommend this book to you, knowing that fruit will increase until Jesus gets His full reward."--Bill Johnson, author, When Heaven Invades Earth and The Essential Guide to Healing, senior pastor, Bethel Church, Redding, California

Telling Stories to Change the World

Author: Rickie Solinger
Publisher: Routledge
ISBN: 1135901260
Format: PDF
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Telling Stories to Change the World is a powerful collection of essays about community-based and interest-based projects where storytelling is used as a strategy for speaking out for justice. Contributors from locations across the globe—including Uganda, Darfur, China, Afghanistan, South Africa, New Orleans, and Chicago—describe grassroots projects in which communities use narrative as a way of exploring what a more just society might look like and what civic engagement means. These compelling accounts of resistance, hope, and vision showcase the power of the storytelling form to generate critique and collective action. Together, these projects demonstrate the contemporary power of stories to stimulate engagement, active citizenship, the pride of identity, and the humility of human connectedness.

Pool Wars

Author: Jay Helfert
Publisher: iUniverse
ISBN: 9781475925920
Format: PDF, Docs
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"Jay's recollection of pool stories exceeds any that I've ever heard. His exactness in recalling events as they actually happened is amazing. There are few as qualified to write about pool action as Jay. He has always been right on the money with everything he has accomplished and this book isn't any different." -World 9-Ball Champion Billy Incardona "I've known Jay since the 60's. Although he loved to compete, he became more respected as a great game maker and money winner who helped out many a pool player when down on their luck." -World All Around Champion Danny Diliberto "Jay is the 'go to' man in pool. He is a living historian and a source for all pool info. As an accomplished player himself, he evolved into every aspect of the sport. He has given sage advice to up-and-coming players as well as champions. Jay is a valued member of the pool community who gets a nod and a smile from all who know him." -Pat Fleming, ACCU-Stats Video Productions

Brand Real

Author: Laurence VINCENT
Publisher: AMACOM
ISBN: 0814416772
Format: PDF, Kindle
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Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands—logos, advertising, imagery, communications—directly to the core elements of business strategy and forge a powerful and lasting connection with their customers.

Different

Author: Youngme Moon
Publisher: Crown Pub
ISBN: 030746086X
Format: PDF, ePub
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Contending that today's high-quality marketplace has created an era of impossible competition, an award-winning Harvard Business School professor makes recommendations for how companies can retain market shares without losing status to copycat competitors.

Directorate S

Author: Steve Coll
Publisher: Penguin
ISBN: 052555730X
Format: PDF, ePub, Docs
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Resuming the narrative of his Pulitzer Prize-winning Ghost Wars, bestselling author Steve Coll tells for the first time the epic and enthralling story of America's intelligence, military, and diplomatic efforts to defeat Al Qaeda and the Taliban in Afghanistan and Pakistan since 9/11 Prior to 9/11, the United States had been carrying out small-scale covert operations in Afghanistan, ostensibly in cooperation, although often in direct opposition, with I.S.I., the Pakistani intelligence agency. While the US was trying to quell extremists, a highly secretive and compartmentalized wing of I.S.I., known as "Directorate S," was covertly training, arming, and seeking to legitimize the Taliban, in order to enlarge Pakistan's sphere of influence. After 9/11, when fifty-nine countries, led by the U. S., deployed troops or provided aid to Afghanistan in an effort to flush out the Taliban and Al Qaeda, the U.S. was set on an invisible slow-motion collision course with Pakistan. Today we know that the war in Afghanistan would falter badly because of military hubris at the highest levels of the Pentagon, the drain on resources and provocation in the Muslim world caused by the U.S.-led invasion of Iraq, and corruption. But more than anything, as Coll makes painfully clear, the war in Afghanistan was doomed because of the failure of the United States to apprehend the motivations and intentions of I.S.I.'s "Directorate S". This was a swirling and shadowy struggle of historic proportions, which endured over a decade and across both the Bush and Obama administrations, involving multiple secret intelligence agencies, a litany of incongruous strategies and tactics, and dozens of players, including some of the most prominent military and political figures. A sprawling American tragedy, the war was an open clash of arms but also a covert melee of ideas, secrets, and subterranean violence. Coll excavates this grand battle, which took place away from the gaze of the American public. With unsurpassed expertise, original research, and attention to detail, he brings to life a narrative at once vast and intricate, local and global, propulsive and painstaking. This is the definitive explanation of how America came to be so badly ensnared in an elaborate, factional, and seemingly interminable conflict in South Asia. Nothing less than a forensic examination of the personal and political forces that shape world history, Directorate S is a complete masterpiece of both investigative and narrative journalism.

To End All Wars

Author: Adam Hochschild
Publisher: Houghton Mifflin Harcourt
ISBN: 9780547549217
Format: PDF, ePub, Docs
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World War I stands as one of history’s most senseless spasms of carnage, defying rational explanation. In a riveting, suspenseful narrative with haunting echoes for our own time, Adam Hochschild brings it to life as never before. He focuses on the long-ignored moral drama of the war’s critics, alongside its generals and heroes. Thrown in jail for their opposition to the war were Britain’s leading investigative journalist, a future winner of the Nobel Prize for Literature, and an editor who, behind bars, published a newspaper for his fellow inmates on toilet paper. These critics were sometimes intimately connected to their enemy hawks: one of Britain’s most prominent women pacifist campaigners had a brother who was commander in chief on the Western Front. Two well-known sisters split so bitterly over the war that they ended up publishing newspapers that attacked each other. Today, hundreds of military cemeteries spread across the fields of northern France and Belgium contain the bodies of millions of men who died in the “war to end all wars.” Can we ever avoid repeating history?