Writing for Dollars Writing to Please

Author: Joseph Kimble
Publisher:
ISBN: 9781611631913
Format: PDF, Docs
Download Now
This book seeks to change public and legal writing—by making the ultimate case for plain language. The book gathers a large body of evidence for two related truths: using plain language can save businesses and government agencies a ton of money, and plain language serves and satisfies readers in every possible way. The book also debunks the ten biggest myths about plain writing. And it looks back on 40 highlights in plain-language history. Professor Joseph Kimble is a leading international expert on this subject. Here is the book that sums up his important work. His message is vital to every government writer, business writer, and attorney.

Writing Effectively in Print and on the Web

Author: Rebecca Blakiston
Publisher: Rowman & Littlefield
ISBN: 1442278862
Format: PDF, ePub, Docs
Download Now
The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: Define your audience and your primary messages Simplify your writing so that it is succinct and understandable Structure your written content so that it is most usable and accessible to your audience Approach different forms of writing in a way that is most effective to getting your message across Establish a voice and tone that reflects the identity of your organization and yourself as a professional The book covers writing for both print and Web-based publications and is aimed at all types of libraries.

Business Writing Today

Author: Natalie Canavor
Publisher: SAGE Publications
ISBN: 1506388310
Format: PDF, Kindle
Download Now
Business Writing Today prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace. New to This Edition Updated with new examples, success tips, resources, and expanded material on subjects that relate to students’ most pressing interests and reflect current directions of professional communication. New and expanded coverage of important topics like networking, storytelling, creating a positive online presence, and visually-based media. New and updated good and not-so-good writing samples throughout the book show readers where and what to revise. A reorganized and streamlined table of contents is now organized into four major parts, moving from basics into more advanced topics. Nine new “Views From the Field” include advice on networking, building rapport, and creating personal introduction videos. A new chapter on editing includes practical strategies for improving drafts and fixing common writing issues. A greater emphasis on strategic thinking and problem-solving helps students develop their insight into the perspectives of others so they are better able to represent their own interests and contribute more on the job. This edition more closely connects writing skills with oral communication, relationship-building, a strategic online presence, and students’ hopes to become valued employees, leaders, and entrepreneurs. A new appendix includes new writing activities, new assignments, and cheat sheets for students, making this the most applied edition yet.

Plain Language for Lawyers

Author: Michele M. Asprey
Publisher:
ISBN: 9781862877757
Format: PDF, ePub, Docs
Download Now
Professor Kimble names Michele Asprey's book Plain Language for Lawyers as one of the top publications in the history of plain language.In Writing for Dollars, Writing to Please - The Case for Plain Language in Business, Government, and Law - Carolina Academic Press, Durham, North Carolina, Professor Kimble lists Michele Asprey's book as number 7 on his list of the top publications - quite an accolade. It appears alongside David Mellinkoff's book The Language of the Law (from 1963), Richard Wydick's book Plain English for Lawyers (from 1979), Rudloph Flesch's work, and Ernest Gowers's The Complete Plain Words, among others.The idea that lawyers can - and should - write in plain language is not new. There have always been plain language lawyers. There just aren't enough of them.The plain language movement in Australia has been with us for decades. Plain language has been taught in law schools in Australia for almost 20 years. But still too many lawyers don't write in language that clients, and other readers, can understand.Plain Language for Lawyers can help. Over the 18 years it has been in print and it has established itself in Australia and overseas as a comprehensive, entertaining and enormously useful text. It includes international references, contains practical advice, and can be read and enjoyed by anyone who is interested in plain language in the law.The 4th edition has been completely revised and updated.All cases, legislation and text references have been updated to 2009Recent international developments in plain language are includedChapter 12, on the principles of legal interpretation, has been completely rewritten to cover the latest case lawChapter 13, the plain language vocabulary, has been extendedChapter 14, on email and the internet, has been updated, and includes the latest on defamation lawChapter 15 and 16, which cover document design for both print and the computer screen, have both been revised to include the latest research findings on typography, and the way we read and comprehend on-line materialThe global financial crisis has shown how complex legal and financial documents can conceal dangers for readers who don't understand the legal risks of modern financial products. Now, more than ever, it is time for Plain Language for Lawyers.An expanded version of Chapter 4 - Plain Language Around the World is available in electronic format, for purchase as a stand-alone 100 page work. Contact us to purchase a digital version of this chapter.

The Design of Everyday Things

Author: Norman Don
Publisher: Vahlen
ISBN: 3800648105
Format: PDF
Download Now
Apple, Audi, Braun oder Samsung machen es vor: Gutes Design ist heute eine kritische Voraussetzung für erfolgreiche Produkte. Dieser Klassiker beschreibt die fundamentalen Prinzipien, um Dinge des täglichen Gebrauchs umzuwandeln in unterhaltsame und zufriedenstellende Produkte. Don Norman fordert ein Zusammenspiel von Mensch und Technologie mit dem Ziel, dass Designer und Produktentwickler die Bedürfnisse, Fähigkeiten und Handlungsweisen der Nutzer in den Vordergrund stellen und Designs an diesen angepasst werden. The Design of Everyday Things ist eine informative und spannende Einführung für Designer, Marketer, Produktentwickler und für alle an gutem Design interessierten Menschen. Zum Autor Don Norman ist emeritierter Professor für Kognitionswissenschaften. Er lehrte an der University of California in San Diego und der Northwest University in Illinois. Mitte der Neunzigerjahre leitete Don Norman die Advanced Technology Group bei Apple. Dort prägte er den Begriff der User Experience, um über die reine Benutzbarkeit hinaus eine ganzheitliche Erfahrung der Anwender im Umgang mit Technik in den Vordergrund zu stellen. Norman ist Mitbegründer der Beratungsfirma Nielsen Norman Group und hat unter anderem Autohersteller von BMW bis Toyota beraten. „Keiner kommt an Don Norman vorbei, wenn es um Fragen zu einem Design geht, das sich am Menschen orientiert.“ Brand Eins 7/2013 „Design ist einer der wichtigsten Wettbewerbsvorteile. Dieses Buch macht Spaß zu lesen und ist von größter Bedeutung.” Tom Peters, Co-Autor von „Auf der Suche nach Spitzenleistungen“

Trump

Author: Donald Trump
Publisher:
ISBN: 9783453040052
Format: PDF, Docs
Download Now