Writing to Deadline

Author: Donald Morison Murray
Publisher: Heinemann Educational Books
ISBN:
Format: PDF, ePub, Mobi
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Murray takes the reader into the mind of the nonfiction writer, demystifying the process by which journalists clarify confusion and present significant information under deadline.

Schreiben am Arbeitsplatz

Author: Eva-Maria Jakobs
Publisher: Springer-Verlag
ISBN: 3322807770
Format: PDF, ePub
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Das Buch gibt einen Überblick zu Fragen, Methoden und empirischen Befunden der in Deutschland noch jungen Forschungsdisziplin "Schreiben am Arbeitsplatz". Anhand von Fallstudien in verschiedenen Berufskontexten und -gruppen werden Strategien und Verfahren des adressaten- und mediengerechten Formulierens, Rahmenbedingungen des Schreibens im Beruf sowie Fragen der Vermittlung berufsspezifischer Schreibkompetenzen diskutiert.

Everybody Writes

Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 111890561X
Format: PDF, ePub
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Finally a go-to guide to creating and publishing the kind ofcontent that will make your business thrive. Everybody Writes is a go-to guide to attracting andretaining customers through stellar online communication, becausein our content-driven world, every one of us is, in fact, awriter. If you have a web site, you are a publisher. If you are onsocial media, you are in marketing. And that means that we are allrelying on our words to carry our marketing messages. We are allwriters. Yeah, but who cares about writing anymore? In a time-challengedworld dominated by short and snappy, by click-bait headlines andTwitter streams and Instagram feeds and gifs and video and Snapchatand YOLO and LOL and #tbt. . . does the idea of focusing on writingseem pedantic and ordinary? Actually, writing matters more now, not less. Our online wordsare our currency; they tell our customers who we are. Our writing can make us look smart or it can make us lookstupid. It can make us seem fun, or warm, or competent, ortrustworthy. But it can also make us seem humdrum ordiscombobulated or flat-out boring. That means you've got to choose words well, and write witheconomy and the style and honest empathy for your customers. And itmeans you put a new value on an often-overlooked skill in contentmarketing: How to write, and how to tell a true story really,really well. That's true whether you're writing a listicle or thewords on a Slideshare deck or the words you're reading right here,right now... And so being able to communicate well in writing isn't justnice; it's necessity. And it's also the oft-overlooked cornerstoneof nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handleygives expert guidance and insight into the process and strategy ofcontent creation, production and publishing, with actionable how-toadvice designed to get results. These lessons and rules apply across all of your online assets— like web pages, home page, landing pages, blogs, email,marketing offers, and on Facebook, Twitter, LinkedIn, and othersocial media. Ann deconstructs the strategy and delivers apractical approach to create ridiculously compelling and competentcontent. It's designed to be the go-to guide for anyone creating orpublishing any kind of online content — whether you're a bigbrand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How tohate writing less.) Easy grammar and usage rules tailored for business in a fun,memorable way. (Enough to keep you looking sharp, but not too muchto overwhelm you.) Giving your audience the gift of your true story, told well.Empathy and humanity and inspiration are key here, so the bookcovers that, too. Best practices for creating credible, trustworthy contentsteeped in some time-honored rules of solid journalism. Becausepublishing content and talking directly to your customers is, atits heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kindsof content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the jobdone. Traditional marketing techniques are no longer enough.Everybody Writes is a field guide for the smartestbusinesses who know that great content is the key to thriving inthis digital world.

Sports Journalism

Author: Kathryn T. Stofer
Publisher: Rowman & Littlefield
ISBN: 9780742561748
Format: PDF, Mobi
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Sports Journalism introduces students to sports reporting careers and to the writing style sports writers and media relations professionals use. The book stresses the importance of basic writing fundamentals and high ethical standards, essential values for sports journalists. Introductory chapters acquaint readers with issues and challenges in an industry in transition: changing technology, multimedia capability, citizen journalists and bloggers, shrinking news holes, and the deadline-dictated lifestyle of sports journalists. Skills chapters elaborate on news values and the conventions of journalism as they apply to sports writing. From leads to nut grafs, inverted pyramid to Model T, simple sentences to headlines, interviewing to using quotations, Sports Journalism focuses on the basics. The book expands the writer's experience into building relationships with sources and media contacts, using numbers and statistics, practicing AP style, and abiding by legal and ethical standards. An easily accessible format uses checklists, illustrations, and anecdotes to show story organization, news release format, news conference protocol, and media guide content. Chapters include suggested exercises and activities.

Best Newspaper Writing 1997

Author: Christopher Scanlan
Publisher: Bonus Books
ISBN: 9781566250887
Format: PDF, Docs
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"Best Newspaper Writing 1997" celebrates the winners of the ASNE's Distinguished Writing Awards, including the Jesse Laventhol Awards, created to honor deadline reporting. It includes interviews with the winners about their craft; the work of 17 other writers who share the lessons they learned; study questions useful to students, teachers, and working journalists; a bibliography; and essays to help readers improve their writing.

The Editorial Eye

Author: Jane T. Harrigan
Publisher: Macmillan
ISBN: 9780312152703
Format: PDF, ePub, Docs
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A complete guide to editing print and electronic media, The Editorial Eye teaches students the skills they need to become professional editors, from generating story ideas to correct comma placement. Much praised for its accessibility, this text covers essential editing skills in an engaging, student-friendly style. This thoroughly revised edition includes new coverage of electronic media and online news along with updated chapters on layout and design.

Business Journalism

Author: Keith Hayes
Publisher: Apress
ISBN: 1430263504
Format: PDF, ePub, Mobi
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Business Journalism: How to Report on Business and Economics is a basic guide for journalists working in countries moving to open-market economies, students in journalism courses, journalists changing direction from general news reporting to business and economic reporting, and bloggers. It also explains the differences in technique required for general reporters to deliver business news for text, TV, or radio. Veteran journalist Keith Hayes, who has worked for such organizations as Reuters, PBS, the BBC, CBC, and CNBC, provides a quick reference to journalistic practice that covers everything from how to meet a deadline to getting answers from company or government officials who would rather not talk. It also provides background on specific knowledge that journalists should have to report on the business and the economy accurately and with insight. That includes understanding the major markets and how they work, learning to read a balance sheet, and getting the story even when a company or government sets up roadblocks. As Hayes demonstrates, effective journalists are story tellers who need to tell the story well while making certain they are providing the facts as they find them and understand them. Among other things, readers will also learn: How to write a business news story How to report business news on television How to report in a globalized business world How to get usable information from press conferences and briefings The basics of macroeconomics, the financial markets, and company-specific financial data How to dig for facts and get the story This book covers comprehensively the basics of business and economic reporting. With its insights and tips from Hayes and other veteran journalists, it’s a book that will remain on your shelf for years to come and help you acquire and cement career-enhancing skills. It will also help you hone your craft as you begin to write more sophisticated stories and take jobs of increasing responsibility.

Best Newspaper Writing 1998

Author: Christopher Scanlan
Publisher: Bonus Books
ISBN: 9781566251051
Format: PDF, ePub
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Celebrates the winners of the American Society of Newspaper Editors' writing awards